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How The Dollar Shave Club Use Storytelling To Rock the Saving Industry

by / ⠀Blog Entrepreneurship / February 17, 2015

When Dollar Shave Club burst on to the scene in 2011, few could have predicted the destructive path they’d pave along the way. After all, they were going up against the likes of Gillette, so what chance did a lowly startup stand? Well, with some killer storytelling, and non-conforming approach, they had everything they needed. Their rather memorable video in 2012 prompted over 12,000 orders within 2 days, won…

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