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3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)

by / ⠀Entrepreneurship Finding Customers / August 21, 2013

You’ve heard it before: the vast majority of businesses fail within a few years. Now… let’s think about this for second. Why do smart, hard-working people with good intentions crash and burn? It’s often a combination of factors, from co-founder conflict, to funding issues and execution struggles… But at the core of it, businesses fail for one fundamental reason: they can’t sell their stuff. That’s the bottom line. And…

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

by / ⠀Finding Customers Personal Branding Startup Advice / August 18, 2013

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell you what numbers you should be paying attention to? I hope not. You…

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

by / ⠀Entrepreneurship Finding Customers / August 17, 2013

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. The world’s biggest brands, however, do. It doesn’t matter which industry they come…

Use Employees to Improve Your Company’s Online Presence

by / ⠀Entrepreneurship Finding Customers / August 11, 2013

There’s an unfortunate truth about business websites in general. Actually, two of them: (1) usually the only person who realizes the power of being online is the CEO himself/herself, and (2) it’s actually difficult for them to convey this point of view onto other employees in an effective way. In other words, you can always force someone to help you with the company’s website, but how can you…

8 Websites To Submit Your Startup To For Free Publicity

by / ⠀Entrepreneurship Finding Customers / August 3, 2013

Launching a startup isn’t easy. There are countless things to do and one of the biggest jobs is to try and get press coverage in a time when mainstream sites, bloggers and journalists are already being bombarded with pitches. Therefore, a great way to get that traction is to get in touch with those blogs that simply love covering exciting new companies. Awesome concepts can go viral which…

Strange But Inspirational Crowdfunding Projects

by / ⠀Entrepreneurship Finding Customers Funding / August 2, 2013

Banks deal in financing real businesses – retail businesses, manufacturing businesses, educational institutions – things that make profits. In the Carrey movie Yes Man, the bank that Carrey works for doesn’t even like to fund tiny home businesses – little home birthday cake bakers and the like. What do you do if your idea is even more off-the-wall then home bakeries? What if you wanted money for something…

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

by / ⠀Entrepreneurship Finding Customers / July 22, 2013

So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our attention. But let’s face it, there are plenty of customers out there who will fly under your radar if you focus all of your marketing efforts online. So here are 10 ways to…

Top Ten Reasons Why Start Up Companies Need to Blog

by / ⠀Entrepreneurship Finding Customers / July 21, 2013

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to direct resources towards quality control, ensuring their products and services are ready for the market. Business blogs are very easy to manage. And, to top it off, blogging is relatively affordable, and in some cases free, form…

How to Be a Siren and Capture the Press

by / ⠀Entrepreneurship Finding Customers Startup Advice / July 11, 2013

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submission. When it comes to building a relationship with the press, you too can capitalize on the siren’s talents. From zeroing in to pitching and following up, you can lure the press in by applying the lessons learned from these…

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