20 squaredWhat is the story behind your company?

20squared was founded in 2005 to fill the void for aftermarket performance parts for your Volkswagen and Audi.  Our team is enthusiasts at heart and sell what we feel are the best products out on the market.  Since 2005, we have put together a strong product line that is continually growing virtually on a daily basis and have developed strong relationships with both the leading manufacturers in the industry as well with fellow enthusiasts all across the globe!  Through these relationships, we have been able to excel among the top of the Performance VW and Audi aftermarket.  Our vehicles, customer’s vehicle’s, and products have been in many mainstream, worldwide publications both in print and online.  In addition, we are active sponsors of many enthusiast forums and trade/car shows.

It is important to note that we pride ourselves on providing our customers with the absolute highest level of customer service.  We can’t stress enough how much the customers mean to us.  In our eyes, that is the most important aspect of any business.  Our thousands of customers can attest to the fact that we’ve been keeping customer service our top priority!

Starting out as a small operation, mainly as a reseller for some of the industry’s top manufacturers, we’ve slowly made our way among the best of the best.  Since our founding in 2005, we’ve made a name for ourselves with many manufacturers.  Working closely and actively playing a role in R&D, development, and sales, we take pride in what is seen rolling out of our doors.

Fast-forward to present day, we are excited to welcome another company, also specializing in VW/Audi/Porsche vehicles since 1981, to the 20squared team.  In addition, we just moved into a brand new 11,000 sq. ft. location allowing our service, sales, and parts departments to operate out of one state-of-the-art, highly efficient facility.

What makes your company unique in its industry?

20squared, Inc. has been able to acquire world-wide recognition in the VW/Audi aftermarket community.  We’ve catapulted from a small operation only reselling a few manufacturers out of the basement of my apartment to an 11,000 sq. ft. facility, carrying thousands of manufacturers products’, a full-service shop with five vehicle lifts, tire machines and balancers, TIG & MIG Welders, in addition to other fabrication equipment, diagnostic machines, and a plethora of Specialty Tools and Equipment, as well as perusing and obtaining partnerships in developing and contributing to alternative fuel & green fuel vehicles.

Future plans for the company?

20squared, Inc. plans to continue to strive to bring new and innovative products to the market, provide OEM parts at reasonable costs, as well as continue to provide top-notch service on each and every one of our customers’ vehicles that come through our doors.  As previously mentioned, we also plan to continue to work with our partners in developing and contributing to alternative fuel & green fuel vehicles.

What was the start-up budget?

I had roughly $2,000 that was invested into the business to get things started.  It was cutting it close and keeping a strict budget was necessary to make things pay off in the long run.

Year Founded:




Founders and Ages:

John Staffi – currently 23 years old.

Where can people find the company?

We can be found by visiting our website at www.20squared.com, our twitter page at www.twitter.com/20squared, or our facebook fan page.

Help 20Squared Out By Answering Their Questions!

Question 1: How to strategically purchase inventory to allow for timely turn-around and reduction of dead stock?
Question 2: I’ve found it very difficult to stay on top of the competition without slashing prices and using the “quantity>quality” approach.
Question 3: I’ve found it’s very difficult to enforce policies and terms within a small business.  What are some tips to reduce customer resistance to terms & conditions/policies?