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brand identity

4 Tips for a Customer-Centric Rebrand

by / ⠀Startup Advice / May 31, 2019

Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change and change involves risk, stepping from the known to the unknown,” Shinn famously…

Your Company Needs a Culture Hack: 4 Ways to Do It

by / ⠀Entrepreneurship / December 6, 2014

Remember when you were excited just by the idea of being an entrepreneur? When you sprung out of bed every day, ready to take on the world? Unfortunately, many businesses are so riddled with life-sucking cultures and backward practices that they break down the natural immunity of our personal values. Corrupt cultures corrupt us, and we’re soon running companies so filled with compromises that compromise us that our…

Use Employees to Improve Your Company’s Online Presence

by / ⠀Entrepreneurship Finding Customers / August 11, 2013

There’s an unfortunate truth about business websites in general. Actually, two of them: (1) usually the only person who realizes the power of being online is the CEO himself/herself, and (2) it’s actually difficult for them to convey this point of view onto other employees in an effective way. In other words, you can always force someone to help you with the company’s website, but how can you…

Branding Basics: Six Steps to a Successful Business Image

by / ⠀Startup Advice / December 2, 2012

“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly, why should you have a good one? According to our friends at the American Marketing Association, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service…

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