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How to Establish Trust With Your Newest Clients

by / ⠀Finding Customers / April 9, 2019
How can you get new customers to trust your company?

It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful. 6 Ways to Cultivate Trust Trust was once an expectation in the consumer-business relationship. But today, it sometimes seems like an optional bonus. Many businesses unwittingly adopt a posture that…

How To Become Instantly Memorable With New Connections

by / ⠀Blog Personal Branding / June 1, 2016

Last Summer I surveyed my Idea Lemon audience the following question, When you ask to meet someone for the first time (this could be a professional connection, a friendly encounter, or even a date) what do you typically suggest? -Let’s Grab Coffee -Let’s Grab A Drink -Other (Lunch, tea, Let the person pick) The poll results showed coffee coming back at 49%, followed by an alcoholic libation at…

6 Lessons From 4 Years In Business

by / ⠀Career Advice Entrepreneurship Startup Advice / May 12, 2016

Recently my business, Idea Lemon, celebrated its 4 year anniversary. I use the word ‘celebrated’ loosely because really that meant Linkedin notified me it had been 4 years since I first added Idea Lemon to my profile, and I looked up at my Cofounder, Martin, and said, “Hey, apparently its our 4 year anniversary today.” He replied with, “Oh really? Cool,” and we got back to work. While there…

How To Shake Boredom & Become The Smartest Person At Your Company

by / ⠀Blog Career Advice Personal Branding Podcast / April 11, 2016

If you’re reading this right now, and it’s during the work day, there’s a preeeetttyy good chance it’s because you’re bored and searching for distractions. You know the boredom feeling well–You’re mindlessly scrolling Facebook on your phone, and then you open a new browser tab and type in “Facebook” only to realize you’re accessing Facebook in two places at the same time! It wasn’t always like this, though.…

The Art of StorytELLING

by / ⠀Entrepreneurship Podcast / June 19, 2015

In 2009, Joshua Glenn and Rob Walker decided to put a price on storytelling. The pair would buy “junk” worth little to nothing and then re-sell it for 300 times its original value. All the proceeds were donated to charity. Why did they do this? Simply put, making a killer profit wasn’t their point. I believe the point was to reveal the value of StorytELLING in the process…

Epic Measures of Entrepreneurship: Isha Edwards Interview

by / ⠀Entrepreneur Interviews Entrepreneurship / December 9, 2014

Hiscox Courageous Entrepreneur Interview Series This is part one of the ten part series. Follow the Hiscox Courageous Entrepreneur interview series on Under30CEO.com. Interview Series Sponsored by Hiscox Small Business Insurance.  Hiscox specializes in protecting IT/technology, marketing, consulting, health and beauty, photography and many other professional services businesses, tailoring coverage to the specific risks in your industry. It takes courage to be the founder of a business. It also often…

On Friday, I Quit Google. Here’s Why

by / ⠀Entrepreneurship / October 7, 2014

This isn’t the first time I quit my job, but it will be the last. Honestly, saying goodbye to Google was supposed to happen a year ago.  And six months before that. If you ask my friends, they’ll tell you that I’m kidding myself and Google is too good to let go. They’re right, but I promise you that this is it. On October 3rd I quit. Is…

Want to Stand Out? Create an Invisible Solution

by / ⠀Entrepreneurship / September 30, 2014

When it first started, real-estate platform Commissions Inc faced a problem many tech companies have: The team needed a cloud-based email delivery system with powerful insights into deliverability. It also needed a solution that would scale easily as the company grew. Commissions Inc needed an invisible solution. It found SendGrid — a company you’ve probably never heard of — that provides enterprise-level email support for huge companies all…

Personal PR is about Leadership, not Grandstanding

by / ⠀Entrepreneurship Personal Branding / May 24, 2014

Recently, Forbes published an article discussing why personal branding is vital to leadership development. The article contradicted the idea or stereotype that those who focus substantial time building their own reputations are really just self-absorbed brownnosers. Although this may be the case for some individuals, in general, nothing could be further from the truth. The truth is that understanding who you are and how to communicate that ‘brand’…

Why Facebook Unlikes Mean You’re on the Right Track

by / ⠀Entrepreneurship / May 5, 2014

  When I first started my business, I would take anything I could get. I wanted any customers that would work with me, I wanted plenty of speaking opportunities, and I wanted a lot of social media attention. But a funny thing happened. The further along I went in my business, the more I actually repelled people, rather than attracted them. People would tell me within two minutes…

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