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How to Get Startup Ideas by Interviewing Customers

by / ⠀Entrepreneurship Finding Customers Startup Advice / December 11, 2013

“By far the most common mistake startups make is to solve problems no one has.” – Paul Graham The first step in building a product people love is to identify a problem that some group of people have. Solutions to clearly defined customer pain points make for the most compelling value propositions. You don’t need to start with a “startup idea.” By learning what problems people have you…

Video: How To Charge More

by / ⠀Entrepreneurship / August 14, 2013

Do you want to guarantee that you’re earning what you’re worth and doing  work that fulfills you instead of drains you? Do you find it’s just a  small percentage of your customers that are you giving you the majority  of your headaches? It’s time to turn that around, with one simple  strategy: You need to set your “Fuck-off Price”! Join me in this  straight-talking episode of She Takes…

Tips for Improving Communication with Your Customers

by / ⠀Entrepreneurship Finding Customers Startup Advice / July 7, 2013

Loyal, repeat customers are often the key to long term business success, but it takes a lot of time and effort cultivating relationships to build such a customer base. Customer retention requires great communication, and it must be leveraged properly to achieve the financial and business benefits you want. While it does take time, it does not have to be a difficult process. There are a number of…

How to Attract Customers

by / ⠀Startup Advice / April 24, 2013

GUILTY. I will admit my fault up front. I literally spent a year building a fortress of ideas, marketing platforms, selling material, and products.  The one thing I missed was you have to have customers and clients in order to make money!! Once I realized I needed to change my focus, I learned valuable lessons on how to attract clients with a low pressure approach (I can’t do…

In a World of Uncertainty, We Build Companies!

by / ⠀Startup Advice / March 14, 2013

I’ve been at this for over a decade and the same rules still apply:  Go with your gut, feed your passion, and hold onto great people you trust. You’re reading this either thinking about taking the leap or trying to figure out how to make it work.  It’s hard.   But you’ll never hesitate to get out of bed.  You may even forget to eat lunch.  When was the…

4 Things You Should Know About the Way Your Customer Shops

by / ⠀Finding Customers / January 22, 2013

As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and product is portraying and what kind of customer it’s appealing to. That simple choice is an important element of consumer package goods marketing. There are different kinds of brand positioning. Overall position messaging may be at the macro…

The 5 Keys to Get Your Customers Raving About You

by / ⠀Finding Customers Startup Advice / July 12, 2012

Last week I was waiting for a parcel to be delivered by a freight company. After 7 calls, what felt like ‘endless hours’ spent on hold, five promises that it will arrive ‘tomorrow’, it finally made it what feels like years later (it probably only was a couple of days)! This made me think about customer service and how important it is no matter how big or small the…

9 Essential Marketing Skills Every Person Should Know

by / ⠀Finding Customers Startup Advice / June 25, 2012

A few years ago, I was discussing a relationship problem with a friend when she threw me a golden line — a lifeline of sorts. Her words of wisdom were: It’s all marketing! Who knew a short string of words could change it all? That line has stayed with me and shined light on many of my problems (professional and personal) ever since. I use marketing in every single one…

11 Ways Your Current Customers Can Help You Land New Customers

by / ⠀Finding Customers Startup Advice / March 23, 2012

If you are looking to grow your customer base, here are some tips on ways you can harness your current customers to help you. Every business needs new customers, but just as your safest and most predictable source of revenue comes from loyal customers, the easiest and most predictable way to secure new customer is by harnessing your loyal customers’ experience, knowledge, and insight. To efficiently tackle this opportunity,…

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