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Helping Your Customers BEFORE They Become Your Customers

by / ⠀Finding Customers Startup Advice / October 30, 2011

As a business owner in a somewhat commoditized industry, it may be very easy to get lost in the mix when it comes to your customers being able to: 1.) Find you 2.) Actually purchase from you Luckily for you, we are entering the Information Age, a period in history that is different from any other point in time as far as business and commerce are concerned.  In…

Seven Tips to Create Buzz for Your Start-up Business

by / ⠀Finding Customers Startup Advice / May 11, 2011

Starting a business requires lots of work and lots of thought, and most entrepreneurs are focused on building the perfect product or deciding how best to deliver service to their potential customers. Of course, a product or service that people will love, talk about, and recommend to others can all but sell itself. Most business owners are not that lucky, and will have to work at finding customers,…

Do You Know Your Customers Personality Type?

by / ⠀Finding Customers Startup Advice / April 15, 2011

Research in the field of psychology tells us that we are born into one of four primary temperament styles (Aggressive, Expressive, Passive or Analytical). A person’s temperament style is determined genetically and has nothing to do with his or her astrology sign, age, gender, birth order or childhood experiences. Each of these four primary behavioral styles requires a different approach and selling strategy. Have you ever wondered why…

7 Lessons the Music Industry Taught Me that Business School Didn't

by / ⠀Finding Customers Startup Advice / March 5, 2011

For anyone wanting to learn about marketing their business understanding the industry is vital to your success. What follows are some examples of things my time in the music business has taught me. To be honest some of them relate even in non- musical business situations. What these instances have taught me is invaluable although many are basic common sense they are good to be reminded of. These…

10 Tips for Advertising in Print Media

by / ⠀Finding Customers Startup Advice / November 22, 2010

Over the last decade, there has been a significant reduction in the popularity of print media advertising. The free and low costs option of internet marketing and advertising has made it a more attractive option for many business owners who are working hard to cut costs without sacrificing their outreach efforts. While this is understandable, print media advertising is still a valuable marketing tool for reaching out to…

How to Get Others to Believe in You and Your Product

by / ⠀Personal Branding Startup Advice / October 7, 2010

Starting off as an entrepreneur in the public relations industry as a college student has been anything but easy.  Aside from putting together a team, a business model, and the documents needed to complete our tasks, it all comes down to one thing: pulling in clients.  Whether you’re targeting consumers or clients, there is a looming obstacle that any new, young business owner faces: How do you get…

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