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Franziska Iseli-Hall

The 5 Keys to Get Your Customers Raving About You

by / ⠀Finding Customers Startup Advice / July 12, 2012

Last week I was waiting for a parcel to be delivered by a freight company. After 7 calls, what felt like ‘endless hours’ spent on hold, five promises that it will arrive ‘tomorrow’, it finally made it what feels like years later (it probably only was a couple of days)! This made me think about customer service and how important it is no matter how big or small the…

The Year of Change – Your Lifestyle First

by / ⠀Personal Branding Startup Advice / July 4, 2012

I recently heard an astrologist say that 2012 is the Year of Change. The lady suggested that this year is a great year to make changes in your life and business (luckily she didn’t say anything about the world going under, phew). Her predictions about change made me think about how so many business owners could do with some change. And I mean a serious lifestyle change, not…

Identity Crisis – Who Are You Really?

by / ⠀Personal Branding Startup Advice / July 3, 2012

Over the weekend we organized a dress-up party with the theme ‘Rockstars’ and everyone got right into it. It seems that people love dressing up and it got me thinking about marketing and business in general and how some people seem to be playing the ‘dress up’ game a lot. Must be pretty exhausting to try and be something or somebody they are not. I was certainly pretty…

Six Tips to Creating a Newsletter That Works

by / ⠀Finding Customers Startup Advice / May 10, 2012

How often do you hit ‘delete’ on an email newsletter that pops into your already crowded inbox?  That’s exactly right, me too, probably 7 out of 10 times. That’s really bad news for people who send out email newsletters! In fact, a lot of newsletters get less than a 20% opening rate, so only every fifth person even opens your newsletter! The good news is that there are a…

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