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pitching the media

Deconstructing the Perfect PR Pitch

by / ⠀Entrepreneurship Personal Branding / November 18, 2014

Pitching stories to journalists is a lot like asking someone to dance : If you approach things with confidence and don’t come on too strong, you might just get to strut your stuff. Walk up stuttering your words, delivering some cheesy, transparent line, or laying it on thick like molasses, and the chances are, you’ll be spending a lot of time by yourself at the bar. Of course,…

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