thrillist-logoWe had the chance to catch up with Ben Lerer who is one of the founders of Thrillist along with Adam Rich. Thrillist is a free, daily email for guys. The newsletter gets guys the best of their cities food, drink, entertainment, travel and events.

Thrillist has been funded with roughly $200,000 and has over 1.7million subscribers in 16 cities. The New York based newsletter is growing fast and the guys are having a blast helping guys live the high life in their cities.

What to look for in the interview:

  • Where the idea for Thrillist came from
  • The importance for the edgy branding in Thrillist
  • How choosing their niche has played into their success
  • What the day is like for the founder of a million dollar newsletter

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