There are three categories you might fall under when it comes to social media:

1) You could be using social media to grow your business or personal brand.
2) You could be looked at as the office guru when it comes to social media not because you know a lot about it, but because you’re young or
3) You could be clueless.

Regardless of which category you fall under, you’ll most likely have to address the question of ‘What the hell do I talk about?’  The presentation below address that question as it relates to Twitter, and uses examples from small biz, companies, and corps on 20 different things you can tweet about.  Enjoy.

Brett Farmiloe is the social media manager of and the founder of– a quest to find passion in work. You can get at him on Twitter @thatpassionguy.