22 Little Known Ways to Make a Name for Yourself : Under30CEO 22 Little Known Ways to Make a Name for Yourself : Under30CEO
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22 Little Known Ways to Make a Name for Yourself

| August 3, 2009 | 70 Comments
scottIf you don’t make a name for yourself, someone will make one for you.  And it might not be the one you want. Who’s making a name for YOU?

Consider these twenty-two little known ways to do so:

  1. Grow the trust. Oprah is the most trusted person in America. She’s also a billionaire. This is not a coincidence. So remember: The amount of money you make is directly proportionate to the number of people who trust you. Are you trustable?
  2. Nurture the nuts. Inside of you. Inside of your organization. Insanity is the lifeblood of innovation. Crazy is the new sane. Are you willing to strap on the straitjacket and start changing the world?
  3. Ask the unaskable. Whatever question people assume “can’t be asked” is exactly the questions that should be asked first. And since nobody else is going to pony up the stones to do it, it may as well be you. Are you willing to overcome the diffusion of participation?
  4. Avoid the always. In your current situation, figure out which move everybody always makes. The action most people always take. Then do the complete opposite. You will win. That’s the cool part: You don’t even have to be that good. Just unexpected. What norm are you wiling to violate?
  5. Court the irrational. Never overlook the strategy of remaining completely irrational, unreasonable, illogical and insane. Sanity is overrated anyway. How absurd are you willing to be?
  6. Determine the destination. Don’t worry about how you’re going to get there. Begin with the end in mind and a road will eventually appear. Your problem will have no choice but to be solved. When was the last time you updated your vision board?
  7. Eliminate the losers. Hang out with people who make money. Not people who want to learn how YOU make money. Do you need richer friends?
  8. Embody the values. Don’t “have” commitment – BE commitment. Be the walking translation of your values. People will follow you just to see where you go next. How followable are you?
  9. End the dependency. For once, try depending on YOU. At least you can trust that person. Right? Right?
  10. Enter the pain. Stop resisting and it will stop persisting. Learn to love it. Relax into your tension. Breathe instead of reacting. You’ll discover that what you feel isn’t actually pain – just discomfort. And it’s a beautiful part of the life experience, teaching you something about yourself that’s very important. What is your body trying to communicate to you?
  11. Harvest the learning. Become the world’s expert at learning from your experiences. Nobody will be able to stop you. What did you learn today?
  12. Incorporate the mistake. The minute you write it down is the moment it starts being a mentor. The minute you learn from it is the moment it starts being a lesson. And the minute you give thanks for it is the moment it starts begetting an opportunity. How could you turn screw-ups into tune-ups?
  13. Leave the familiar. If you want to get ahead, get uncomfortable. Are you ready to purposely make yourself feel insecure?
  14. List the reasons. More Reasons = More Motivation. How many do you have?
  15. Loosen the mind. Thinking isn’t as important as people think. When was the last time your meditated?
  16. Magnify the positive. All that hokey, cheesy, corny crap about attitude actually works. Try it. How many affirmations have you recited today?
  17. Meet the world. Actually, let me rephrase that: Let the world meet you. How will the meeting go?
  18. Orchestrate the circumstances. “Well, it is what it is,” people resign. Bullshit. It isn’t what it is – it is what you ALLOW it to be. It isn’t what it is – it is what you RESPOND to it as. And it isn’t what it is – it is what you CHOOSE to change it into. Are you a make-things-happen guy, a watch-things-happen guy, or a what-the-hell-just-happened guy?
  19. Probe the known. The only thing you should fear is the KNOWN. That’s the dangerous part. When you refuse to ask HOW you know what you know. Do you believe what you believe because you actually believe or because someone told you to believe?
  20. Reconsider the experts. Those guys are morons. Especially the ones who use statistics and facts to support their bullshit theories. Here’s an idea: Instead of paying twenty dollars for the next business book pumped full of recycled wisdom and unoriginal drivel; go ask someone who’s actually DONE something. Go ask a thinker. Go ask someone who doesn’t call herself an “expert.” You’re better off. Is this person an expert or someone who just got lucky once?
  21. Strengthen the alignment. Not balance. Balance is for ballerinas. You need to be aligned. Consistent. Strong. Straight. That’s what counts. That’s what people notice. How aligned are you?
  22. Unlearn the past. Most people have a learning style. Or a learning plan. What about an UN-learning style? What’s your UN-learning plan?

REMEMBER: If you want to make a name for yourself, start becoming the living brochure of your own awesomeness.

Stick yourself out there today.

LET ME ASK YA THIS…

Who’s making a name for you?

LET ME SUGGEST THIS…

For the list called, “65 Things I Wish Someone Would Have Told Me When I Started My Company,” send an email to me, and you win the list for free!

Scott Ginsberg, aka “The Nametag Guy,” is the author of eight books, an international professional speaker, an award-winning blogger and the creator of NametagTV.com. He’s the only person in the world who wears a nametag 24-7 and teaches businesspeople worldwide how to turn approachability into PROFIT-ability. For more info about books, speaking engagements, customized online training programs or to rent Scott’s brain for a one-on-one coaching session, e-mail scott@hellomynameisscott.com.

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Category: Personal Branding, Startup Advice

  • http://www.chrisdunn.tv Chris Dunn

    Scott,

    I love this post man… My two favorites are #13 and #14 (leave the familiar and list the reasons). If we can get comfortable with being uncomfortable and stay focused on our purpose, it becomes very hard to be stopped!

    - Chris

  • meredithgossland

    OHHHHHH yeaaaah! How we rush to model ourselves after those who have already done something. When we are full of creation and innovation..keeping it locked inside cause its “different” “won't fly” all those negative tapes in our head. Thanks, this is an awesome post.

  • http://Under30CEO.com Jared O'Toole

    Great list. I like becoming the worlds expert at learning from your experiences. When I starting a business I don't think there is anything more important then just simply learning new things everyday.

    Nobody does everything right its just important to learn from those mistakes or situations.

  • http://twitter.com/craigvallarino Craig Vallarino

    Like the post. Lots of good ones on this list. I like 4 & 6.

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  • http://twitter.com/jfeldstein jfeldstein

    +1 for Trust, Breaking the norm, Meditation and Orchestration

    But -1 for needing rich friends.

    Making money is a hobby. You should know people who have the same hobby as you — you can share tips and motivation — but you certainly shouldn't limit yourself to only kicking it with people who can spend like you do.

    Also: Do you really wear a nametag all the time?

  • http://under30ceo.com MattWilsontv

    The biggest one I use is DESTINATION. That's why we have the Under30CEO 15 in 15 lists. 15 things you want to accomplish in 15 years. If you are envisioning Ferraris, most likely you'll get there. If you are envisioning failure, you can get there just as easily.

    Let me know if you want to do your 15 in 15 like mine:

    http://under30ceo.com/2009/07/06/matt-wilson-dr

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  • http://Under30CEO.com Jared O'Toole

    Being uncomfortable is key to success. If you are in a comfort zone right the odds are you are not pushing yourself enough and trying new things.

  • http://omareduardo.com/ omareduardo

    Thanks for this article. Many bloggers forget how important #1 is, grow the trust. It's easy to just go around and talk about random things, but when as a blogger you start writing about things you don't really believe or know much about, people will notice. It's not good to blog just for the traffic!

  • http://Under30CEO.com Jared O'Toole

    Great point. I think most people here might have overlooked the #1 point of trust. Its so huge! Especially in todays hyper connected world it becomes very easy to lose trust but its also easier to establish it.

    Just be who you are and do what you love. If your being real with people the trust will come.

  • http://under30ceo.com MattWilsontv

    Chris, I think entrepreneurs need to aim for a good mix between being confident and being uncomfortable–

    You need to be uncomfortable yet able to perform. The bigger threshold for being uncomfortable you have the better. If you can't be confident about your venture then you can't make money.

  • http://under30ceo.com MattWilsontv

    I think copying the methods of those who have done it, yet coming up with your own unique brand is key. I think the methods to success are out there, but bringing that innovation to the table makes you, you.

    I like to take something that works and flip it on it's head. But make sure what you are doing solves a problem and has a clearly defined niche…

  • http://under30ceo.com MattWilsontv

    Jordan, while I don't limit my friends to exclusively people who make money, being around people who do is a huge benefit I think. Think of it like this: if you want to be an amazing baseball player, you should hang out with other amazing baseball players. Eliminating the losers is a little harsh, but DO eliminate people who are holding you back from where you want to go.

  • http://under30ceo.com MattWilsontv

    Omar, thanks for the comment–I think about building a trusted community every single day at Under30CEO. Our contributors write about what they believe in and then we try to make sure we CARE about every single comment, every single person who visits our site. The more we embrace our community the faster it will spread!

  • http://omareduardo.com/ omareduardo

    I definitely agree! When you really care about your content and your visitors, it shows. Keep up the great work, I really am looking forward to more great content.

  • http://omareduardo.com/ omareduardo

    Agree 100%. How can we trust someone we have never met? It's difficult to establish trust, but if the person is genuine, it can definitely happen. ~

    Thanks for replying to my comment. :)

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  • LollyJean

    I really, really love this post. It's amazing. My favorite is #10!

  • http://www.smallhandsbigideas.blogspot.com Grace Boyle

    Eliminate the losers? Hmm, do you think if a friend makes less money than you and is interested in your knowledge that you should can them? I don't want a posse of all rich friends?

    I suppose it's because success to me, isn't all monetary. Someone could be wildly successful as an artist but doesn't make a lot of money (yet).

    I do see how Matt replied to Jordan and hanging out with successful, motivated people is a great feeling. However, I don't always pick and choose my friends, a lot of times it happens naturally from shared history, interests, etc. I think it's a fine balance and that friendships are very much important to “make a name for yourself,” regardless of their income.

  • http://twitter.com/asmartbear Jason Cohen

    “Avoid the always” — is that true ALL the time? :-)

    On “Nurture the nuts” — so true, and I'll add: Nurture the nuts inside other people too. Take the person who others consider nuts or anti-social and spend the time to find out who they are. Friend for life.

    Besides being a nice, fun thing to do as a human being, I've had business success with that. I've gotten articles published and software sold because I was willing to listen to the nutty person.

  • http://under30ceo.com MattWilsontv

    Lolly, I like the “enter the pain” thing too. I try to think of myself as a professional athlete in training, trying to stay focused… Everyone said it wasn't going to be easy, but I never expected this…

  • http://under30ceo.com MattWilsontv

    I like the theory of how your best ideas/ business relationships come from loose ties rather than strong ties. The people who you spend the most time with are the people who you think most like. If you hang out with people are different than you and come from different backgrounds you creativity is bound to spur. Surrounding yourself with people with diverse skills and backgrounds is very important towards business.

  • http://under30ceo.com MattWilsontv

    I love avoiding the always. My favorite ideas are the ones that they took a product or service and flipped it on it's head. I also love the Warren Buffet quote: “When other's are greedy I get fearful, when others are fearful I get greedy”.

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  • Rd99Hse1

    Great list – and #9 is the one that I will have trouble saying goodbye to.
    Salary, benefits, vacation pay – all things that help to create dependency.
    I am passionate about my job at a company, but I can pursue that same passion alone and with more of my own benefits.

    Grow the trust: key!

  • Rd99Hse1

    Great list – and #9 is the one that I will have trouble saying goodbye to.
    Salary, benefits, vacation pay – all things that help to create dependency.
    I am passionate about my job at a company, but I can pursue that same passion alone and with more of my own benefits.

    Grow the trust: key!

  • http://www.v2interactive.net/ Josh

    This is an awesome article!

    I'm actually about to print this out and put over my work desk.

  • http://Under30CEO.com Jared O'Toole

    Great idea Josh! None of these things happen overnight its about taking it all slowly and constantly reminding and motivating yourself!

  • http://dallasbragg.blogspot.com/ Dallas Bragg

    Great information. It is tough to forge your own identity these days!

    Dallas

  • Larissa Glueck

    Great List Chris,

    I agree with it. I want to stress the point with the un-learning style and unlearning- plan. You need space for the new experiences, so you have to declutter what you have learned so far. You have to do it frequently as new experiences and knowledge is coming your way.

    Together with getting rid of energy vampires people and tasks you free so much space and energy with which you can do anything you want.

    And your un-learning style makes it possible to get rid of anything you want when you recognise that what you learned yesterday or last month stops you going forward.

    Larissa

  • http://radiopotato.com/ Allison Rizk

    I really enjoyed this article. It can be applied in so many different ways. I write for a music blog and very often interview musicians and people in the music industry. Immediately, I thought about using these guidelines to help structure the questions that I ask. I love getting permission to embrace the crazy. Thank you and Happy New Year!

    Allison

  • http://twitter.com/RebeccaHabel Rebecca Habel

    Fantastic post with lots of interesting ideas. I've quoted some of it in my own blog
    http://rebeccasresource.com/blog/, added your resource box and linked back to this article.

  • jaibush

    ok i didnt really read it but like cool enyway

  • jaibush

    i am so fusturated right now this laptop ggggggggggggggggggggggg

    hi evry body

  • jaibush

    yer same here

  • Jess888

    My interpretation of #7 is like something I learnt years ago “you are who your friends are”, for myself personally none of my main group of friends are successful with money so none of them have nice houses, nice cars or even goals for that matter and they all look up to me which is excellent, I am leading by example which is an amazing feeling to help others… BUT I don’t grow too much personally by being around them, I need to be around my friends who are mutli property investors, business leaders, small business owners etc to motivate me to be 'like them' which I like to spend time with them at least once a fortnight and speak to them frequently… I can not bounce ideas or discuss money with my main friends as they don’t quite understand and therefore cannot offer advice, my most common response from my main friends is “why do you need another house you already have enough” so as you can see by surrounding yourself people with the same goals as you even once a fortnight can make a BIG impact on your own financial success…

  • Jess888

    My interpretation of #7 is like something I learnt years ago “you are who your friends are”, for myself personally none of my main group of friends are successful with money so none of them have nice houses, nice cars or even goals for that matter and they all look up to me which is excellent, I am leading by example which is an amazing feeling to help others… BUT I don’t grow too much personally by being around them, I need to be around my friends who are mutli property investors, business leaders, small business owners etc to motivate me to be 'like them' which I like to spend time with them at least once a fortnight and speak to them frequently… I can not bounce ideas or discuss money with my main friends as they don’t quite understand and therefore cannot offer advice, my most common response from my main friends is “why do you need another house you already have enough” so as you can see by surrounding yourself people with the same goals as you even once a fortnight can make a BIG impact on your own financial success…

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  • http://www.action-business-solutions.com Ella

    Really great piece to synthesize lots of thoughts. I'm trying to move my business ahead and find the advice here inspiring and motivating. I love no. 13- “Are you ready to purposely make yourself feel insecure?” I'm trying to educate people about my business and how it can provide funding and help with cash flow needs and this advice really resonates in so many ways.

    Thank you!

  • http://www.action-business-solutions.com Ella

    Really great piece to synthesize lots of thoughts. I'm trying to move my business ahead and find the advice here inspiring and motivating. I love no. 13- “Are you ready to purposely make yourself feel insecure?” I'm trying to educate people about my business and how it can provide funding and help with cash flow needs and this advice really resonates in so many ways.
    Thank you!

    Ella
    http://www.action-business-solutions.com

  • http://www.action-business-solutions.com Ella

    Really great piece to synthesize lots of thoughts. I'm trying to move my business ahead and find the advice here inspiring and motivating. I love no. 13- “Are you ready to purposely make yourself feel insecure?” I'm trying to educate people about my business and how it can provide funding and help with cash flow needs and this advice really resonates in so many ways.

    Thank you!

  • http://www.action-business-solutions.com Ella

    Really great piece to synthesize lots of thoughts. I'm trying to move my business ahead and find the advice here inspiring and motivating. I love no. 13- “Are you ready to purposely make yourself feel insecure?” I'm trying to educate people about my business and how it can provide funding and help with cash flow needs and this advice really resonates in so many ways.
    Thank you!

    Ella
    http://www.action-business-solutions.com

  • http://businessbeware.biz/ Ashley

    Reconsider the experts! HA! This is soooo true! Who wants to listen to people fluff things and repeat themselves about facts??

  • http://businessbeware.biz/ Ashley

    Reconsider the experts! HA! This is soooo true! Who wants to listen to people fluff things and repeat themselves about facts??

  • Deji

    A real nice and interesting article

  • http://elyvalendez.blogspot.com/ Elysplanet

    This is a great post! And I love the way you deliver it. Thanks for sharing!

  • Alisha Kruger

    This was my first time to this site and I will definitely be coming back. This was a top-notch article. Thanks!

  • Rldonnelly1217

    Cheese and Rice! I think I just fell in love with this writer! Finally!!! I friggin found a no-holds bar, cut to the chase, no–bullshit kind of communicator write who actually inspires ME: the not so balanced, normal thinker… WooHooo! I love this post! Thank you SO much for telling it like it is and for letting us know that we don’t need to be part of the usual herd; spouting statistics, percentages, being fake and blending… which I don’t do so well. Kudos for such an awesome article! If no one said they love you today, let me be the first: I love you!
    Robin Donnelly

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  • Sddsdfsfsa

    this is great!

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  • http://letgonow.typepad.com/my-blog/ Kimmierxrelax

    So much truth in this! Loved this article!

  • http://amway.com/intenseoutput Kaanth

    Holy crap!!! I actually kept reading this without moving a muscle. WOW!!
    P.S:- I’m gonna copy this and post it on my room wall. YEAH!!!

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  • Anonymous

    Nice list. Way too many average folks. The same old, same old stuff. When will it end? Start making some noise, rattle some cages and let the people know what, who and where you are. I myself need to do more of that.

    Paul Guzman

  • Msstacyjones

    i have one question i love where you going, but if you got so many great ideas an dont know where to start what do i do???????

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  • Kenneth Ojeaga

    you know….this article has more than the eyes can meet…really wanna thank you for this and i hope to pass this knowledge down to others.

  • Linda Wyatt

    Lovin’ it. I hate the drivel, cliches, boring respun crap from all the “in” gurus. This was refreshing and totally good info. Oh thank you!!!!

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  • http://welcome.uqast.com/page56456 Bram Smith

    Grace… I think that rule was about making the conscious choice to avoid negative people that stand between you and what you want out of life, and that always fail because in their minds they can do no wrong. Their failure is always justified in their mind somehow, to protect their self-image.

    There are a lot of people who never take responsibility for their own success and always have an excuse for why they “can’t” do something that people much less intelligent do all the time.

    In my organizations, I consider them “The Blamers” (although I would never identify or call them that, of course). But I DO recognize them, and choose not to put much time and energy into them because it almost always turns out to be wasted.

    People can always find a way to justify their lack of success by placing blame on someone else, what that person did or did not do, or even outside circumstances. They never stop to consider that success in business really is a decision and mindset that comes from within.

    I think what Scott means is don’t let others bring you down with them, because they’ll try. The blamers always want to share their story and gain sympathy for how they have been unjustly treated, or wronged. It’s very difficult to change a person’s way of thinking by force, especially when they are incapable of admitting to themselves that EVERYONE makes mistakes, and it’s okay to. Even Al Capone fancied himself a public benefactor, for the joy he brought into people’s lives, and he felt the authorities were unfairly “out to get him” for showing everyone a good time!

    That rule could have just as easily read “avoid negativity” and it would have the same meaning to me, but Scott’s wording is more edgy and attention getting… and I’m pretty sure that’s his MO ;-)

  • http://www.toronto-webdepot.com Jackie @ Toronto Web Depot

    #10! Just breath…just breath…

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  • http://benjaminlang.com Ben Lang

    Great resource!

  • http://www.facebook.com/akshay.dhoundiyal Akshay Dhoundiyal

    Awesome post

  • http://www.facebook.com/sandra.chapman.79219 Sandra Chapman

    I am well over thirty :) but I am just starting out trying to build a business and a reputation to attract people to my sites. I just had to print out this article because there was nothing that I disagreed with. I agree that # 1 was the most important rule. We all need people to assist us in our lives. Whether it’s for business or caregiving or even selling something on ebay. We MUST be able to trust each other. We meet lots of people online. The face to face/handshake introduction is getting rare. So we have to trust first our own gut and then the person that we may never meet outside of a computer. And we need lots of these people if we want to develop a successful business. So building a trustful reputation with unknown people is hard but not impossible and I for one am working on how to do that in (hopefully?) Oprah proportions.

  • http://sharonoday.com/ Sharon O’Day

    These may be targeted at the Under 30 CEO, but I can tell you that they work for anyone who wants to make a mark in today’s world. I’m definitely putting this article on my FB wall … that attracts lots of women over 50 looking to turn their financial lives around.