40 Small Businesses and the Online Tools They Can't Live Without : Under30CEO 40 Small Businesses and the Online Tools They Can't Live Without : Under30CEO
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40 Small Businesses and the Online Tools They Can’t Live Without

| October 5, 2010 | 47 Comments

There are a million tools online and it can be tough to decide which ones are right for your business. Many times you will find 5 things that all look like they do the same thing. We decided we would ask small business owners what tools they used and could not live without for their small business. Below are 40 small business owners responses to that question!

1. Evernote to keep track of my to do lists, business plans, ideas, receipts among other things. - Shankar Ganesh KillerTechTips.com

2. Clearbooks £10 or so a month for fantastic, easy & full featured book keeping – including expenses, VAT reports, bank account integration & invoicing. Skype Free video calls internationally, just as useful as an instant message tool for remote working & networking. Mobile apps too. Spotify £10 a month to keep the tunes running throughout the day color. - Mark Williamson flashbck ltd

3. Freshbooks.com. An online invoicing and time tracking application. It scales up from a free version that can handle a few clients to a $40/month level that can be used by teams. Reqall.com. There are endless options for to-do lists out there; reqall works for me because of its multiple modes of access. Web, or iPhone app, or. speech recognition via phone. That last one’s excellent for “scribbling something down” when on the move. – Paul Bissex – e-scribe.com

4. Dropbox – real-time back-up service – free up to 2 GB (more with referrals), $10/$20 a month for 50/100 GB storage. Drop.io – private real-time file sharing and collaboration platform. The best part about it is that there is no need to register. Free. Soluto – reduce your boot time by prioritizing which programs open on boot and which do not. Free. – Leah Aharoni – www.AQText.com

5. Google Translator! I use it to reply to customers in their language. I also use it to translate comments in other languages on my documents hosted by Scribd.com and videos hosted by YouTube. – Benjamin John Coleman www.OrigamiBonsai.org

6. Dropbox is a very easy way to store, sync, and, share files online (in the cloud). It enables us to backup all documents to the cloud, work together globally and sync selected (can be all) company files across all co-workers computers. There is a free version and a low cost premium version (from USD9.99 per month). HighriseHQ.com CRM helps you manage your contacts, keep track of who said what when, schedule follow-ups, set reminders, and convert leads into done deals. There is a free version and low cost premium versions (from USD24 per month). – Severin Jan Ruegger www.solosso.com

7. Bestpractical.com This is a web and/or email-based ticket tracking system that is so highly customizable that we use it to run our entire back office organization. Besides the obvious customer support ticket tracking capabilities, we use it to track potential leads, internal projects, “notes to self” type things, to act as vacation “auto responders” to email, and even to eliminate email spam. – Eric Loyd www.bitnetix.com

8. My favorite online resource for running my company has to be Pivotal Tracker.  Pivotal Tracker is an incredibly simple task management system that helps schedule work and predict when milestones will be completed.  As you enter tasks, you assign them a level of effort, and then PT uses the average number of points that you’ve completed over the last three weeks to estimate how much work your team can finish in the future. – Michael P. Daugherty Bespoke Row

9. Google Apps – Google Apps offers email and calendar services as well as spreadsheet and document creation and sharing tools.  Google Apps allows small businesses to have enterprise-like software, without having to commit to huge a infrastructure.  At $50 per month, per user, you can have a professionally branded email as well as enterprise level calendar and sharing tools that can be accessed by an Internet browser anywhere in the world. Batchbook – Batchbook is an online customer relationship management tool for managing contacts, customers and leads.  Batchbook helps us organize over 1,500 existing contacts and when new clients inquire about our services, we can easily track how they were referred to us. Batchbook also has a “tag” feature that lets us categorize each contact (i.e. vendor, resource, etc.) so they can be easily accessed. Batchbook syncs all of our contacts with Google Apps. – Brian Willingham Diligentia Group

10. Smartbrief.com – Industry E-mail Newsletters for Professionals. I use this Free daily newsletter to stay current with trends in the Workforce, Small Business, Social Media, and ExecTech industries. Sources include WSJ, American Express Open, and other top news sources and blogs. PhotoXpress – Royalty-Free Subscription Images and Picture. I use this FREE site for everything from pictures for my website and blog to promotional material and presentation slides. You are able to download 10 free images a day. – Joey Price Push Consultant Group, LLC

11. Google Apps – Powerful, intuitive applications like Gmail, Google calendar and Google docs can help reduce your costs and help employees collaborate more effectively. Free basic edition or $50/user per year. Salesforce Customer relationship management (CRM) is all about managing the relationships you have with your customers—including potential customers. Salesforce CRM combines business processes, people, and technology to achieve this single goal: getting and keeping satisfied customers. It’s an overall strategy to help you learn more about your customers and their behavior so you can develop stronger, lasting relationships that will benefit both you and your customers. – David Ciccirelli – Voices.com

12. As an internet marketing professional, one of the most useful tools I’ve used is Mediasync. It is an online tool that helps me find social influencers who really matter to my business (or to my clients), be they reporters, editors or bloggers and communicate with them. Instead of pitching my business to 1000s of influencers I focus on 10 – 20 who really count. – Udi Amrani – UdiSEO

13. Tools I use for my business: Google Docs: to collaborate with my software engineer, Free. Zoho Wiki: Helps me keeps me organized. Free. Colorburned: helps me with inspiration for my blog. Free. AWeber: Email Newsletters with great reporting: $20/month. Facebook: I talk to librarians on the HelpALibrarian Facebook fan page all day. Heather Negley – helpalibrarian.com

14. Google. I research companies, industries, people. For example, I have a speech in Ft. Lauderdale this week. I will read up on what is going on in the area, I will research news and information on the industry conference I am speaking to and I will ‘google’ the principles involved in the organization as well as my contact. Twitter. There is a wealth of information that many discount or overlook completely. Basically the same I do with Google. LinkedIn. Ditto – Dayna Steele Steele Media Services

15. Google’s free keyword research tool has been an essential tool for our business. It allows us to quickly find what keywords we should use in our online content in order to gain the most traffic from search engines. – Kyle Deming – Bravosmartwebdesign.com

16. Google Analytics: Signing up for Google Analytics is free. This is an excellent tool because it allows me to see the traffic coming to my site/blogs daily. I am able to track where the traffic is coming from which allows me to weed out unnecessary advertising etc that may be costing me money/time. Mail chimp: Signing up for Mail Chimp is free but there is a limit to the amount of emails you can send a month before you have to upgrade. This tool is wonderful for email marketing and newsletters. You can create several mailing lists for different campaigns. It also tracks opens and click throughs so you can edit your mailing lists and rework the content to increase the click throughs.- Amanda Alligood – www.sunflowercreationsonline.com

17. Jing It’s free and allows me to make videos and screenshots of what I’m seeing and share with my team. – John Boyd – www.meetingwave.com

18. SEOmoz Pro Dashboard: This tool manages your keyword rankings, crawl diagnostics, on page optimization, link analysis, and has several other tools included for $99 a month. Flowtown:  helps you find which social networks your customers/leads are using and helps you run a campaign for each social netowork. It’s the best tool I know of for Social Media Marketing. – Shawn Hakimian – www.RomancingDiamonds.com

19. Dim Dim Web Conferencing Tool  (Free up to 10). Dim Dim is a web conferencing tool that allows you to share your computer screen, documents and presentations with others. – Kenneth Darryl Brown – BetterSalesandProfitsNow.com

FreshBooks20. Teamwork: Cloud Based Project Management Platform. Pricing: Ranging from $12-$149/mo. based on amount of active projects. (unlimited users). DROPBOX: Cloud Based File Sharing. Dropbox has allowed us to build a cloud based business that we can access from anywhere their is internet. – Andy Josuweit – Wafflehausmedia.com

21. Google’s keyword tool (helps choosing keywords to focus on for advertising andSEO). Free. Available from your adwords account, and also without an Adwords account. Google’s website optimizer tool – Free. Let’s you test different versions of webpages simultaneously to determine which page is better at getting a specified result (for example, getting visitors to make a purchase). The US Census bureau – a fantastic free resource for research about trends – Janet Attard – Businessknowhow.com

22. Google Docs provides the facilities of Office suite online, helps manage all our important documents, spread sheets, and presentations online and completely shareable. This is our primary collaboration tool on projects since all documents and files pertaining to a certain project are stored in a folder online. Autotask This is a specialized software that provides online CRM and Customer Support system for IT companies. It helps us manage our technical resources, provide timely support and thus enhance customer’s experience and satisfaction. – Saeer Butt Zaphyr Technologies

23. BUZGate.org. It lets me choose my state and then Free Help to learn about thousands of free and low-cost business assistance programs offered by government and public agencies. It’s free and I can find help by my needs, such as business counseling, funding and marketing, instead of some useless government acronym. Deborah A. Osgood – www.ferad.org

24. One of my favorite resources is oDesk which allows me to hire, manage and pay a virtual staff for every need from IT to Marketing to Accounting and Administration. oDesk has become my virtual staff and every morning I use Skype (another ‘must have’ tool) to hold meetings with each of my oDesk workteam members. Great staff with quality work at a rate my business can afford. – Adriana Llames – www.adrianallames.com

25. HiriseHQ: This is an online database that helps you keep track of sales contacts, deals, and customer relationships. Because we’re in different cities (Sarah is in NY and Alicia is in LA), we especially love the fact that multiple users can access the same database – and that the program keeps track of emails sent to the contact as well as other notes. They use it to keep track of PR-related projects, sales leads, and longer-term production projects. Dropbox: This online service makes it incredibly easy to sync files between multiple computers (e.g. home and work), share files with others – especially large ones that don’t get through email filters, and backup files. – Alicia Rockmore and Sarah Welch – www.getbuttonedup.com

26. crowdSPRING which is an online marketplace for creative crowdsourcing. You can crowdsource a logo for as little as $200 and generate on average 110 entries from all over the world. You can crowdsource writing, graphic design, websites and product design at an affordable price. – Lauren Russ – www.connectcomsinc.com

27. Freshbooks – $20 / month and up. Freshbooks is a great tool for managing clients, projects, estimates, and invoices. You can add a client to your list, send them estimates, make projects and track the work done of your team, and invoice them directly based on the time. Google Apps – Free for first 50 seats. Google Apps is a great back-end system for small businesses that gives you email, documents, calendar, groups, sites, and video all for free. We use it to collaborate on documents, schedule our days with calendar, and as a robust email provider. – Jon Lim – upatom.com

28. 37signals – Basecamp & Highrise: Basecamp ($24/month) is a great project management tool and Highrise ($49/month) is a kick-ass CRM.  Love the integration into so many other programs (Wufoo, Mailchimp, Freshbooks…) Google Apps ($50/year per user) – Email, Calendar, Docs, Marketplace: Im a huge Google and cloud computing fan so this was a no-brainer. Dropbox - Cant live without it.  Plus its free up to 2gb. – Kevin Fawley – mysuitediggs.com

29. Mailchimp: Its a full featured email marketing program that allows you to build an email list for your business and send automated messages and email campaigns to stay in touch with your customers. It has a sliding scale price point like other email services, but allows you to start for free and you dont pay anything until you have 500 subscribers. – Tyler Tervooren – http://tylertervooren.com

30. istockphoto.com: Istockphoto is an online royalty-free image marketplace. Whenever I write an article, I search through istockphoto to find an interesting image to supplement the text. Many of my customers use this tool also. Images can cost anywhere from $2 to $10 for small images (billed with credits) – Nick Rosener – technickconsulting.com

31. Basecamp: Starts at Free, $24/month for paid. Basecamp allows us to manage our projects from the cloud. We keep track of due dates, video versions, login information and more all in one place. It facilitates internal dialogue as well as discussions, reviews and approvals with our clients. Wufoo Starts at Free, $14.95 for the paid version. Wufoo is a simple form building tool that provides great flexibility. It has helped us automate many processes by standardizing certain steps of our workflow. It also stores all the entries in a database that is easily searchable at a later date. – CJ Bruce – videoarmy.tv

32. Unfuddle: This site offers source control, project management, and bug tracking tools. The site is free for a single user, but also has plans ranging from 9$ to $99 per month. Each pricing tier offers more users, online space, and expanded features. As a single site user (free plan), it gives me a must-have resource in hosted source control, and adds pretty good value with it’s PM tools (although there are a few features that I don’t really bother with such as Notebooks). Unfuddle is also tremendously easy to use. – Jeffrey Kody – www.foodfinder.net

33. ChartBeat.com: This app is essentially real-time google analytics – allowing us to know where the traffic is going, monitor up-time and address any issues before they happen. VanillaForums.org: Vanilla provides customizable user-forums (message boards) to help businesses engage in customer-service conversations on their site. Brad Damphousse – GoFundMe.com

34. Hootsuite for all my social media communication. It is free, and I can access all my facebook, twitter, linkedin accounts in one place. I can post to multiple accounts at once, and I can schedule messages ahead of time. If I know I going to be traveling I can schedule messages for the next few days while I am away from the computer. I also use Mint.com for my personal budgeting. Once I started managing my own business I finally realized that I should also monitor my personal spending! This service is also free, and it downloads all your transactions from your designated bank accounts. It automatically categorizes them for you, and you can customize the categories as well. The set up time is quick and painless, and you can easily view your spending habits. Youll be surprised to see how many fruit smoothies you are buying a month! – Lindsay Sullivan – www.SETboutique.com

35. My three best resources are dynamic and they allow me to monitor the traffic of our competitors and the best thing is they are free! Compete.com; Alexa.com; Google.com/analytics – Tonya Fitzpatrick – www.WorldFootprints.com

36. I utilize socialmediaexaminer.com for a must-have resource to keep up with social media trends. Mashable is also another fantastic tool for any business that utilizes social media in the marketing mix. – Lisa Kneller http://www.lisakneller.com

37. The online tool/resource I love best is called Crowdspring – its a global marketplace for creative services (logo design, websites, writing projects, etc). When I was in need of a logo to start my new business (a crowdfunding site for entrepreneurs) it seemed appropriate that I should crowdSOURCE my logo using this site. – Sally Outlaw – peerbackers.com

38. HyperOffice Collaboration Suite – Integrated online messaging and collaboration suite. Includes email, document management, workspaces, calendars, task management and other team tools in a single suite. Tungle - Super simple coordination of meetings with co workers, clients and vendors. Send out an invite, and they can choose dates on an attractive online console. - Ankit Mahajan – www.lifekefunde.com

39. Printingchoice.com. It’s basically the kayak for online printing resources – I’ve wasted quite some money on not having the time to compare between many sites. And it’s free. I just checked, and I could have saved about 15% (and 30 minutes) on my last order of 250 postcards. – Carmen magar – createmychocolate.com

40. Rapportive is a free add-on for Gmail that replaces the ad column with information about the person who just emailed you. Inside of Gmail, Rapport displays your contact’s photo, title, employer, last 3 tweets from Twitter and their social networks. Tungle is a free scheduling application that syncs with your existing calendar. It eliminates sending multiple emails back and forth to schedule meetings, because other people can see your availability online and schedule meetings with you via Tungle. Kristen Carney – cubitplanning.com

Recommended product: Freshbooks invoicing system. It is free to try for up to three clients. Try it today!

About the Author: Jared O'Toole

Co-founder and editor of Under30Media. You can send an email to Jared(at)Under30CEO.com. Follow him on Google+ or @JaredOToole

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Category: Startup Advice

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  • http://www.facebook.com/people/Watts-Resume/100001574288142 Watts Resume

    Great tools! Thanks XD

  • http://kevinmic.com Kevin Micalizzi

    This is great, thanks Ken for nominating Dimdim! I love the fact that there are always new tools to explore. Thanks for this great list Jared!

    Kevin Micalizzi, Community Manager
    Dimdim Web Conferencing
    e: kevin@dimdim.com
    twitter: @dimdim

  • Anonymous

    Awesome list! Checking into Dropbox right now!

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  • http://theapptimes.com Eddie Gear

    Cool list Jared. There are so many apps here that I’ve never even heard of. I am glad that you shared this information with your readers. I have something new to explore now.

  • http://123cfd.com CFDs

    Great list of tools and lots of inspirational companies. thanks!

  • Frederick

    I can live without my issue tracking tool – http://www.bontq.com
    It’s saved a lot of time for screenshoting the issues.

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  • Intelestream

    In addition to the tools we simply cannot live without this goes hand in hand with CRM solutions. With the advent of cloud computing many companies are integrating their collection of tools with their CRM systems in order to simplify software used. Hot tools today include SCRM, Mobile CRM, SFA, Marketing Automation, Analytics, Outlook and Quickbooks application integrations. At Intelestream, we can proudly say, we are successfully progressing with these trends. We are a CRM consulting firm, based in Chicago who’s developed intelecrm, a Web Based CRM solution for small and medium sized businesses. intelecrm offers a rich set of features, many integrations and social media capabilities. Take advantage of our free 30 day trial visit http://www.intelestream.net/lp/lp-intelecrm-free-trial2.html.

  • http://www.fmyi.com Justin Yuen

    Great list – I use Evernote and Dropbox everyday. One category of online tool not mentioned is internal work-related social networks. This makes it easy to post updates, share info, view people’s profiles, keep a history of ideas, etc. For example, my company’s solution is called FMYI [for my innovation], and it’s like a private Facebook for your employees, contractors, vendors, clients, etc. The useful thing for small businesses is you can not only create an internal social network; within it you can also manage projects, track contacts/CRM, share a calendar, build a library of files, manage tasks, etc. We have a free version, and others that are $25/month, $75/month, and $150/month. All support is free, and there are environmentally-friendly features built in.

  • http://twitter.com/jyuen Justin Yuen

    Sorry, in case you’re interested, to learn more about FMYI go to: http://www.fmyi.com

  • http://twitter.com/jyuen Justin Yuen

    Sorry, in case you’re interested, to learn more about FMYI go to: http://www.fmyi.com

  • http://twitter.com/DarrenNegraeff Darren Negraeff

    This is a really great list. We use several of these solutions and I will now check out several more.

    I’ll add our hat to the ring as well – OpenCal – Online Booking for Small Businesses. If you’re in the business of selling your time, you might try selling it online.


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  • http://twitter.com/ExecutivePlan Adam Hoeksema

    I wrote a similar article on my blog http://www.theexecutiveplan.com titled, “10 Ways Google Can Make or Save Your Business Money”

    Google offers so much more than a search engine today. There are already dozens of valuable apps that you can utilize to make or save your business money. In no particular order here are 10 of Google’s best offerings.

    Google Voice – This new application is a game-changer. It allows you to have one phone number for all of your phones. No more will you need a home phone number, office phone number and a cell phone number. Additionally you can now make phone calls online with Google voice. Don’t ask how it works, it just does.

    Patent Search – For technology based businesses considering patenting a new product or process you should utilize Google’s patent search tool.

    Google Books – As an entrepreneur you may be looking to read some of the small business owner favorites like “The Art of the Start” by Guy Kawasaki or “The 4 Hour Work Week.” Believe it or not you won’t need to buy the book or even drive to the library. Access these bestsellers for free on Google Books.

    Gmail – Many of you probably already use gmail, but did you know that you can even use gmail and create an email address with the name of your business? For instance, you could create an email address with yourname@yourbusiness.com instead of yourname@gmail.com.

    Google Docs – This is a big one. Forget paying for Microsoft Office, just used Google documents which provides you a free version of Word, Excel, Powerpoint, etc. You also don’t have to save documents on your own hard drive because Google will allow you to save documents in the cloud for free.

    Google Checkout – You can install Google Checkout to your website and allow visitors to purchase products and services quickly and easily on your site.

    Google Adwords – This is the heart of Google. Adwords allows Google to offer all these other services for free. Use a Google Adwords campaign and carefully selected keywords to drive traffic to your site.

    Google Analytics – This free website analytics service allows you to determine the performance of your website. You can easily determine which campaigns were successful and which campaigns were simply a waste of time. Learn where you traffic is coming from so that you can better focus your time and resources on what works.

    Youtube – Google also owns youtube which could provide your small business with another way in which to communicate your message, but more than likely it will serve as a employee morale booster. Send links to funny youtube videos to your employees in high spirits, but don’t let it get out of hand because you could end up spending hours on youtube before you know it.

    Google Sites – You can actually build a site that you might choose to use for a client project. For instance, create a site that will allow you to keep your clients up to date on the progress of a project and allow your employees to collaborate on the project all through the website. You can control the privacy settings so that only those you specify can view the site. A great productivity tool.

    Best of luck in your quest for productivity!

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  • http://briceashta.com/blog/ Brice Ashta

    I absolutely could never live without Google Docs, TeuxDeux, GMail, and TiddlyWiki (which is not online, but is digital and life-saving). I use Docs for almost everything, TeuxDeux for my to-do list (because it has a lot of room… if only it would sync now), Gmail for email, and the wiki for CRM (which is interesting to say the least).

  • http://www.salsabil.org Domain Registration

    I always prefer screen tracking tools to save my time for capturing of snapshots. Its an iressistable need.

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    Google free keyword research tool is that tool which is used by many even me so I really can’t live without it.

  • http://www.newsflap.com/2011/02/09/htc-key-player-leaks-possibly-desire-2/ HTC Desire 2

    Google Apps is only the one which I need to hook up my business and so on other needs.


    I would have added socialposter.com which is similar to Hootsuite but with more options to post to other than facebook and twitter.

  • Saulo_marti

    google translator is TERRIBLE compared to http://tradukka.com just a tip!!!

  • lace wig

    I absolutely could never live without Google Docs, TeuxDeux, GMail, and
    TiddlyWiki (which is not online, but is digital and life-saving). I use
    Docs for almost everything, TeuxDeux for my to-do list (because it has a
    lot of room… if only it would sync now), Gmail for email, and the
    wiki for CRM (which is interesting to say the least).  lace wig

  • Toby

    If you like pivotal you may also try http://www.planth.at

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  • Tom

    I would advise you to use Gemini. It is an award-winning online project management tool. I think it is really powerful. It has an issue and bug tracking system also integrated in the software.

  • http://www.mastercontrol.com/capa-software/corrective-action-capa-software.html capa software

    These are great tools for business. I am not familiar with all of these but I’ll do some hands-on to check. Thanks fort his list. 

  • Anonymous

    What a great tools please keep on update here thank you.

    Search Engine Marketing

  • http://www.replicon.com/time-bill Time Billing Software

    Yes for Basecamp, Zoho, Dropbox, Replicon and Invoicera.

  • http://www.replicon.com/time-bill Time Billing Software

    Yes for Basecamp, Zoho, Dropbox, Replicon and Invoicera.

  • Ben

    Great list my personal favorites are :

    ClickDesk – http://www.clickdesk.com/
    Basecamp – http://basecamp.com/
    Zoho – http://www.zoho.com/

  • Ben

    Great list my personal favorites are :

    ClickDesk – http://www.clickdesk.com/
    Basecamp – http://basecamp.com/
    Zoho – http://www.zoho.com/

  • Katrina Dan

    If you are a time tracker lover then you must try Talygen, most innovative and efficient app since ever.

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  • Ken

    I could never live without Google Docs, TeuxDeux, GMail, and
    TiddlyWiki (which is not online, but is digital and life-saving). I use
    Docs for almost everything, TeuxDeux for my to-do list (because it has a
    lot of room… if only it would sync now), Gmail for email, and the
    wiki for CRM (which is interesting to say the least). lace front wig

  • Bella Anderson

    I am not happy with this list because one of mine favourite is proofhub (www.proofhub.com) that I am using these days. I have tried many tools and now I can say that proofhub is the best.

  • http://www.thegreenerpastures.com/ Vaivhav Todi

    Nice list! thanks.

  • Jeniffer Maben

    This is exclusive list of tools. My all time favourite tools are :

    Live Chat tool: http://www.live2support.com
    Basecamp: http://basecamphq.com/

  • Jeniffer Maben

    Hi Bella,

    Your appreciable contribution to make this list more useful.

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  • Robert Macklyn

    it depends from person to person that what exactly are the tools that make sense for them to do the business. I always like to be streamlined and stay ahead in terms of the work force and management. For the better end result, I have been using the task management software from Replicon ( http://www.replicon.com/olp/task-management-software.aspx ) which manage the things in a better way to cope up with the other applicability.

  • Jimmy

    For me and my clients, I use proofhub.com, plus rolled out Invoicing, Time Tracking, Proofing, Gantt chart, Casper mode, Sub tasks etc. I also got an invite from basecamp which is like a shit in front of Proofhub.

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    If you need a good tool online t for your business you can download demos of voice overs and royalty-free music free in:

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    If you need a good online tools for video and phone messages you can download samples and royalty-free music to: http://www.locutortv.es/musicalibredederechos.htm . It is no charge.

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    Hi google docs helps my business grow every day. humanhairwigshq.com is the best site to check out for wigs