• Applicability is the bridge between information and insight. Anyone can be a vending machine of good information. Only a true thought leader could bridge the gap. The difference is: Information is just content; insight is a penetrating mental vision. Which one do you deliver?
• Execution is the bridge between creativity and innovation. Everybody is creative. My five-year-old nephew is creative. That’s the easy part, since creativity is a state of being. Innovation, on the other hand, is a rare bird. It denotes consistent action. And not everyone can pull it off. Only those who impatiently transition from inertia to action. Are you turning your ideas into money or into more ideas?
• Leverage is the bridge between opportunity and profitability. It begins with the abundance mentality that opportunity knocks all day, everyday. Then, it continues with the leverage mentality that it’s always possible to kill two stones with one bird. The only thing standing in your way is a narrow-minded vision of what’s possible. How big is your thinking?
• Stamina is the bridge between amateur and master. People often ask me, “As a author, how do you know when your book is done?” My answer is: “When I’ve read it so many times that I hate it.” That’s stamina. This reminds me of what my friend Jim Flowers likes to remind me, “Amateurs practice until they get it right – masters practice until they can’t get it wrong.” Are you willing to go all night until right is second nature?
• Mindset is the bridge between happenstance and happiness. If you have an attitude of leverage, everything that happens to you is positive. And profitable. And a growth opportunity. And a moment of instant education. It all depends on the way you talk to yourself. Instead of asking, “Why me?” you ask, “What’s next?” Instead of saying, “This sucks!” you wonder, “Now that I have this, what else does this make possible.” Talk like this, and you’ll kill two stones with one bird, every time. Have you mastered the language of leverage?
• Repetition is the bridge between average and awesome. My friend Jim reminds me that amateurs practice until they get it right; while masters practice until they can’t get it wrong. Which one are you? If you’re a master, you most certainly have some kind of daily practice. It doesn’t matter what you practice – only that you practice. And that you do so every single day, without fail. What do you repeat every day?
• Platform is the bridge between expertise and audience. It doesn’t matter how smart you are – if you’re selfish with your knowledge, you’re just winking in the dark. Besides, ideas don’t do you any good in your head. That’s the difference between creativity and innovation: One is a noun, the other is a verb. Which one are you?
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By Scott Ginsberg – e-mail firstname.lastname@example.org