The holidays are the perfect time for promotions and sales. People are spending money left and right and it’s time to capitalize on that for your business, regardless if you are in retail or not. Check out some of these ideas and add your own to enter our contest below.
Twelve Days of Christmas
Why not encourage customers to expand gift giving from one day to 12 days? This period called Christmastide actually expands to January 5, the day before the Feast of Epiphany. Running after Christmas promotions and email campaigns surrounding this 12 day period could round up some more sales. Don’t let customers get away with only giving gifts on the first day!
Fun Fact: The ever famous song is an English Roud from 1780.
If anything, you should take this holiday season to reconnect with customers, tap into your database and show them appreciation. It is especially important when you are the face of your business, like a lawyer, consultant, or real estate broker. Do something that will make yourself stand out or even better, take the time to hand-write your cards and add in a personal note. The thought goes a long way!
Get those retail items off the shelves and into the stockings by promoting them as “christmas stocking stuffers“. Virtually anything can be stuffed into a stocking, including gift certificates or notes that said what you actually bought them if it doesn’t fit…The original stocking stuffer can be seen here from this 1880 picture of “Santa and His Works” by Thomas Nast.
Santa Claus at your business.
Want a Santa in your local store? No joke, call the Santa Claus Agency (949) 673-7707. Looking for Santas in New York?
Santa Richard Weissman from Beacon, NY 12508 or Santa Tom T from Staten Island, NY 10308
No matter what holiday you celebrate and no matter what business you are in, consider offering and/or giving away gift certificates. Even if you don’t normally have products to sell, think about giving away an hour of your services for a flat rate or a membership package. Gift certificates are win-win because the recipients get what they want and the buyer has to do very little work–they can even email the certificate for delivery!
Hold a Contest!
At Under30CEO we are giving away six free months of the Rock Star Business Series ($282 value) to three random commentors on this post. Help us a build an amazing list of holiday promotions… Leave a comment on anything you want from “Have the Salvation Army ring their bell outside your business” to “Hold a holiday party for your customers” to “Have a comedian dress up and tell dirty Santa jokes”…
Be creative or use an example! Comment below.
Category: Startup Advice