This decade has seen one of the most effective forms of marketing, video marketing. It is way more effective than oral campaigns, written ads or even promotion through audio content. It is an effective medium for entrepreneurs to expand their sales and device a highly specialized clip for a targeted sales program. Video content can either be self-generated internally or it can be outsourced to a corporate video production company. Video content marketing is just the thing an entrepreneur needs to trigger sales and build and multiply his client base.
The State of Corporate Video as we Know It
Few companies aim for perfection and professionalism and hence get their video content outsourced whereas a few others have stringent budgets set on marketing, so they prefer to turn their video production into a D.I.Y. project which is quite a bold and risky step. More often than not, amateurs are not successful at making an effective video of high quality and the videos are mediocre with a lot of technical errors and they look extremely unprofessional. This is detrimental to the good will of the business.
Making unprofessional videos is like giving out blank ads, it is extremely futile and not required. Your video needs a defined goal and an explicit message. You need to ascertain your potential customers, what are their needs and wants, you also need to be well versed with your product and you need to ensure that the viewers can relate to the message through your video.
What Is a Corporate Video Production Brief?
A video production brief is like the summary or index for video content. It is inclusive of the varied aspects of a video like objectives, timelines and budgets. It helps the entrepreneur define the various significant aspects of his video such as market research, objectives, target customers, branding and it sets a firm ground for a company to commence advertising and promotion and effectively reaching out to potential customers.
What To Include in a Corporate Video Production Brief?
There are certain factors you need to incorporate in your video content, whether it is outsourced or crafted by your own personnel.
You need to know the reason behind the video and what the aim is and also the expected outcome.
- Target viewers
You need to be well versed with the category of people that will be watching your video content. You need to know their frame of mind and also their needs and wants. Are they likely to view the video on a computer screen, tablet or a smart phone?
- What style and tone are you want to achieve?
You need to figure what approach you are adopting while addressing your viewers. Do you want the video to have a professional voice-over, or you would like to “speak” directly to the audience?
- What do you wish to convey to your viewers and what feedback are you aiming for?
You need your viewers to relate with your video content and connect to it at an emotional level. You need to realize if you want to invoke excitement, confidence or a sense of trust and belief.
In this example, we worked with Eric Kleineck, an Under 30 CEO of International clothing brand Sauce Hockey. We produced a video promoting their charity driven swimsuit calendar Sauce 12. The calendar is geared towards their target audiences, which are male hockey fans ages 15 to 35 with a goal of selling some calendars for a great cause, and to have their brand front and center on their target markets walls all year.
- Marketing research and market standing
You need to be well versed with the competitive markets and you need to know your competition in and out. Market research is essential for a successful business. Your corporate video production company might also recommend including some video samples that you like in your production brief, even if they are sourced globally or from varied fields. You need a well defined product brief and you need to understand the significance of video marketing for your business standing.
So, there you have it, some insight into why and how to create a corporate video production brief. Try to use some of the tips in your next online promotional video for added value. Please comment and let us know how you’ve used video successfully in your business, and if you’re just getting started with video and need help, feel free to contact us at (602) 638-5496.
This article was written by Joe Forte, co-owner of D-Mak Productions LLC. Clients choose D-Mak Productions for top quality video production in Phoenix. D-Mak Productions is a company ran by an Under 30 CEO, specializes in commercial, event, music, fashion and corporate video production and is known for its creative style of video production, fast turn-around time and easy to work with manner.
Image Credit: onemarketmedia.com