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A Hollywood Power Broker’s Top 5 Sales Fails

A Hollywood Power Broker’s Top 5 Sales Fails

| October 24, 2013 | 2 Comments

  Recently, the Hollywood gossip site Defamer posted an article about Mitch Grossbach, an agent at the powerful CAA talent agency in Los Angeles.  The article discusses how Grossbach is seeking to move his fashion representation team to another talent agency, and how he’s using a PowerPoint presentation entitled “Agency Expansion Opportunity” to explain why […]

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How to Never Really Sell Ever Again

How to Never Really Sell Ever Again

| October 22, 2013 | 18 Comments

Do you know what REALLY sucks? Trying to convince people that they should buy your stuff. I know as an entrepreneur, I’m supposed to be selling and hustling 24×7. But selling as in convincing you that you should depart your hard earned money with my suave & charms, isn’t in my blood. The only counter […]

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How to Maximize Conference Season (and Not Go Crazy)

How to Maximize Conference Season (and Not Go Crazy)

| October 17, 2013 | 1 Comment

Conferences are the best, right? They have interesting people, great speakers to learn from, and the potential for numerous business deals. If they’re so great, why do conferences wear us out so much? Why do we so often feel scattered and unfocused? Are they even worth the money? The Two Secrets to a Great Conference […]

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5 Human Commonalities and Why Company Decision Makers Should Remember Them

5 Human Commonalities and Why Company Decision Makers Should Remember Them

| September 10, 2013 | 4 Comments

During the past 31 years, I have traveled to 134 different countries. Of all the countries I’ve visited, I’ve lived and worked for six months or more in 23 of them. I have been fortunate enough to live with people from different ethnic groups, socioeconomic strata, and educational backgrounds. They all had varying religious beliefs, […]

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4 Free Channels To Attract New Customers

4 Free Channels To Attract New Customers

| September 7, 2013 | 6 Comments

So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door! If you’re on a budget (like lots of new businesses are) then you’ll be hoping to generate some […]

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Captivate Customers With a Corporate Video

Captivate Customers With a Corporate Video

| September 2, 2013 | 3 Comments

  This decade has seen one of the most effective forms of marketing, video marketing. It is way more effective than oral campaigns, written ads or even promotion through audio content. It is an effective medium for entrepreneurs to expand their sales and device a highly specialized clip for a targeted sales program. Video content can […]

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Host a Conference, No Matter Your Budget or Size

Host a Conference, No Matter Your Budget or Size

| August 25, 2013 | 0 Comments

Venue. Speakers. Catering. Drink tickets. Hosting a conference comes with a price, and many business leaders make the mistake of thinking their companies are too small or too new to benefit from hosting an industry event. However, a conference can provide value for companies of all sizes and in all stages. Customers will have the […]

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3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)

3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)

| August 21, 2013 | 29 Comments

You’ve heard it before: the vast majority of businesses fail within a few years. Now… let’s think about this for second. Why do smart, hard-working people with good intentions crash and burn? It’s often a combination of factors, from co-founder conflict, to funding issues and execution struggles… But at the core of it, businesses fail for […]

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Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

| August 18, 2013 | 5 Comments

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell […]

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A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

| August 17, 2013 | 2 Comments

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. […]

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