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7 Steps to Creating a Profitable Newsletter

7 Steps to Creating a Profitable Newsletter

| April 13, 2014 | 0 Comments

What’s the point? That’s the question I asked myself after another newsletter didn’t produce results. Sure, I was “keeping in touch” with my leads and prospects. I spent a couple of hours writing great content, optimizing for various devices, tweaking headlines and when I finally hit send, nothing happened. After months of getting no results […]

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The Narnia Effect: Invisible Tactics Marketers Use To Get Your Money

The Narnia Effect: Invisible Tactics Marketers Use To Get Your Money

| April 11, 2014 | 6 Comments

Let’s face it: Nobody likes to be “marketed” to. In fact, the word “marketer” has gained a slimy reputation from being batted around by unscrupulous salesmen for the last 20 years, and now the good ones are left trying to dig themselves out of the used car lot. As a result, companies have had to […]

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Your Guide To Retargeted Marketing

Your Guide To Retargeted Marketing

| March 30, 2014 | 0 Comments

We’ve all seen ads follow us from the sites we visit. How did my favorite sports blog know I was in the market to purchase an easel for my daughter? The answer is retargeting. It’s a new(er) way to retain the customers who check out your site without actually checking out. Retargeting is more cost-effective […]

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11 Ways to Cultivate and Maintain Important Contacts through Email

11 Ways to Cultivate and Maintain Important Contacts through Email

| March 3, 2014 | 1 Comment

Did you know that roughly 91% of people log onto their email accounts on a daily basis? This significant figure explains why email marketing ranks so high (3rd place) when it comes to the best way to generate leads for marketers. They’re responsible for approximately 13% of leads generated. Clearly, if you want to succeed […]

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10 Tips for Maximizing Your Customer Survey’s Effectiveness

10 Tips for Maximizing Your Customer Survey’s Effectiveness

| February 5, 2014 | 3 Comments

Q. What’s one tip for maximizing the effectiveness of customer surveys on your website? The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs […]

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A Document and 5 Questions That Will Transform How You Grow Your Company

A Document and 5 Questions That Will Transform How You Grow Your Company

| January 9, 2014 | 1 Comment

Hiring new people can be a daunting process for small companies. Just one new hire can affect a startup’s culture and success, yet many don’t realize this process should begin long before you even post a job opening. I’ve spent a long time developing the best way to identify whether a candidate is a good […]

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How to Get Potential Customers Without a Product and on Zero Marketing Budget

How to Get Potential Customers Without a Product and on Zero Marketing Budget

| December 23, 2013 | 2 Comments

“Your product SUCKS.” He said it to my face. Cold, objective, but straight to the point. Yeap, thats exactly what my 13th potential customer told me in 2007. It was an EDE – ego destruction event. It was a harsh reality check and I was down for the count. Having spent 18 months of my […]

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Ten Online Tools to Boost Your Marketing Strategy

Ten Online Tools to Boost Your Marketing Strategy

| December 14, 2013 | 4 Comments

When we first launched our company, we were tracking everything in Excel. We were making hundreds of calls every day, sending emails out by the thousands, and marking notes on every interaction we had in painful detail. In short, we were wasting way too much time trying to keep our data organized. We needed to […]

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How to Get Startup Ideas by Interviewing Customers

How to Get Startup Ideas by Interviewing Customers

| December 11, 2013 | 2 Comments

“By far the most common mistake startups make is to solve problems no one has.” – Paul Graham The first step in building a product people love is to identify a problem that some group of people have. Solutions to clearly defined customer pain points make for the most compelling value propositions. You don’t need […]

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4 Reasons to Consider Short-Term Client Contracts

4 Reasons to Consider Short-Term Client Contracts

| December 5, 2013 | 1 Comment

Many CEOs of small- or mid-sized businesses view long-term contracts as a sort of arrival. If your young company can acquire a big, long-term client, you’ve “made it.” You can relax a little, resting easy now that you have an ongoing source of revenue. But while longer contracts may give you a (sometimes false) sense […]

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