Ten Online Tools to Boost Your Marketing Strategy...

When we first launched our company, we were tracking everything in Excel. We were making hundreds of calls every day, sending emails out by the thousands, and marking notes on every interaction we had...

How to Get Startup Ideas by Interviewing Customers...

“By far the most common mistake startups make is to solve problems no one has.” – Paul Graham The first step in building a product people love is to identify a problem that some group of peo...

4 Reasons to Consider Short-Term Client Contracts...

Many CEOs of small- or mid-sized businesses view long-term contracts as a sort of arrival. If your young company can acquire a big, long-term client, you’ve “made it.” You can relax a little, re...

A Hollywood Power Broker’s Top 5 Sales Fails...

  Recently, the Hollywood gossip site Defamer posted an article about Mitch Grossbach, an agent at the powerful CAA talent agency in Los Angeles.  The article discusses how Grossbach is seeking to m...

How to Never Really Sell Ever Again...

Do you know what REALLY sucks? Trying to convince people that they should buy your stuff. I know as an entrepreneur, I’m supposed to be selling and hustling 24×7. But selling as in convinci...

How to Maximize Conference Season (and Not Go Craz...

Conferences are the best, right? They have interesting people, great speakers to learn from, and the potential for numerous business deals. If they’re so great, why do conferences wear us out so muc...

5 Human Commonalities and Why Company Decision Mak...

During the past 31 years, I have traveled to 134 different countries. Of all the countries I’ve visited, I’ve lived and worked for six months or more in 23 of them. I have been fortunate enough to...

4 Free Channels To Attract New Customers...

So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that wi...

Captivate Customers With a Corporate Video...

  This decade has seen one of the most effective forms of marketing, video marketing. It is way more effective than oral campaigns, written ads or even promotion through audio content. It is an effec...

Host a Conference, No Matter Your Budget or Size...

Venue. Speakers. Catering. Drink tickets. Hosting a conference comes with a price, and many business leaders make the mistake of thinking their companies are too small or too new to benefit from hosti...