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Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

| August 18, 2013 | 5 Comments

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell […]

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A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

| August 17, 2013 | 2 Comments

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. […]

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Charge What You’re Worth- No Apology Required!

| August 16, 2013 | 8 Comments

Time and time again I’ve worked with gifted and passionate business owners who are so determined to get new clients in the door that they wind up working for a fraction of their true value!  In fact, some of them work for nothing in order to get a shot at future business. I also tell […]

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Use Employees to Improve Your Company’s Online Presence

| August 11, 2013 | 4 Comments

There’s an unfortunate truth about business websites in general. Actually, two of them: (1) usually the only person who realizes the power of being online is the CEO himself/herself, and (2) it’s actually difficult for them to convey this point of view onto other employees in an effective way. In other words, you can always […]

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8 Websites To Submit Your Startup To For Free Publicity

| August 3, 2013 | 17 Comments

Launching a startup isn’t easy. There are countless things to do and one of the biggest jobs is to try and get press coverage in a time when mainstream sites, bloggers and journalists are already being bombarded with pitches. Therefore, a great way to get that traction is to get in touch with those blogs […]

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Strange But Inspirational Crowdfunding Projects

| August 2, 2013 | 1 Comment

Banks deal in financing real businesses – retail businesses, manufacturing businesses, educational institutions – things that make profits. In the Carrey movie Yes Man, the bank that Carrey works for doesn’t even like to fund tiny home businesses – little home birthday cake bakers and the like. What do you do if your idea is […]

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9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

| July 22, 2013 | 35 Comments

So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our attention. But let’s face it, there are plenty of customers out there who will fly under your radar if you […]

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Top Ten Reasons Why Start Up Companies Need to Blog

| July 21, 2013 | 24 Comments

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to direct resources towards quality control, ensuring their products and services are ready for the market. Business blogs are very easy to manage. And, to […]

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How to Be a Siren and Capture the Press

| July 11, 2013 | 6 Comments

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submission. When it comes to building a relationship with the press, you too can capitalize on the siren’s talents. From zeroing in to pitching and following up, […]

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How to Stand Out When Your Competition is Bigger, Badder and Richer

| July 9, 2013 | 14 Comments

Welcome to 2013. The absolute worst time in history for those looking to do something unique. Long gone are the days when to “matter” we just had to create something “pretty good” and scream at the top our lungs about it. Now there’s a sea of “us”. And they’re all doing exactly what we’re doing…or […]

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