3 Most Common Marketing Mistakes Young Entrepreneu...

You’ve heard it before: the vast majority of businesses fail within a few years. Now… let’s think about this for second. Why do smart, hard-working people with good intentions crash and burn? I...

Why Business Owners Should Direct — Not Delegate...

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spr...

A Bite of Apple & a Sip of Coke: Lessons From...

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don...

Charge What You’re Worth- No Apology Require...

Time and time again I’ve worked with gifted and passionate business owners who are so determined to get new clients in the door that they wind up working for a fraction of their true value!  In fac...

Use Employees to Improve Your Company’s Onli...

There’s an unfortunate truth about business websites in general. Actually, two of them: (1) usually the only person who realizes the power of being online is the CEO himself/herself, and (2) it&...

8 Websites To Submit Your Startup To For Free Publ...

Launching a startup isn’t easy. There are countless things to do and one of the biggest jobs is to try and get press coverage in a time when mainstream sites, bloggers and journalists are alread...

Strange But Inspirational Crowdfunding Projects...

Banks deal in financing real businesses – retail businesses, manufacturing businesses, educational institutions – things that make profits. In the Carrey movie Yes Man, the bank that Carrey works ...

9 Simple Local Marketing Ideas for Your Small Busi...

So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our ...

Top Ten Reasons Why Start Up Companies Need to Blo...

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to ...

How to Be a Siren and Capture the Press...

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submissi...