Comic: Emotional Roller Coaster of Entrepreneurship : Under30CEO Comic: Emotional Roller Coaster of Entrepreneurship : Under30CEO
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Comic: Emotional Roller Coaster of Entrepreneurship

| March 22, 2013 | 3 Comments

“Don’t forget to strap in your friends and family! It’s going to be a bumpy ride.”  No one can deny that starting your own venture is like a roller coaster ride, but those closest to you probably have no idea that they are also in for a stomach-churning adventure.

As you embark on your entrepreneurial journey, you, and your friends and family need to be prepared for internal turmoil and drama. Your only certainty is no paycheck, no steady income, no fixed schedule and no predictability.  Everyday something in the news, on acclaimed publications or trending websites, may send dismay through your spine. Whether it is a new well-funded competitor launching the same product as you, or perhaps an expert claiming your industry is dead, this isn’t a ride for the weak or complacent. And this is just the beginning.

#entrepreneurfail EmotionalRollerCoaster copy

However, this emotional ride is the only path! So don’t worry. Pivot as necessary, be strong and make sure your loved ones take their (e)motion-sickness medicine.  Free fall coming up!

Kriti Vichare is a marketer, entrepreneur, and cartoonist. She is the illustrator and co-founder of #entrepreneurfail, a web comic about the ironies of starting a company.  Sign up at to get exclusive never-before-published comics.

Kriti is also the founder of IdeaKube (, a company that facilitates brainstorming through ‘ideation parties’.   Kriti was a former marketer at PepsiCo and Kraft Foods. You can contact her at

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Category: Startup Advice


    This truly depicts that it’s all about just keep pushing! Through the highs and lows you just have to stay focused on your dream and passion. When I hit a low, I know the next stop is a high. It’s a cycle and once you understand it, the low’s don’t bother you.

  • Jessica Weatherford

    So true! No one can prepare you for the roller coaster until you get on yourself. I always know that my hardest times are in learning, refining, pivoting. Shedding the pre-conceived notions you had about your own start up is so tough, and so necessary!

  • Jason Owens

    I am doing research on this very topic right now, and I just came across your article this evening. Brilliant advice on advising friends and family about the journey. Just this evening a client of mine (an entrepreneur) was telling me how supportive his fiancee is and comparing this to the level of support he receives from other family members. Family and friends are a vital part of the entrepreneur’s local ecosystem that enables success.