Hacking Your Way To Becoming An Authority In Your Niche : Under30CEO Hacking Your Way To Becoming An Authority In Your Niche : Under30CEO
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Hacking Your Way To Becoming An Authority In Your Niche

| April 3, 2014 | 18 Comments

authority

So, you want to become an authority…

Selling becomes far simpler when everyone in your niche views you as an authority.

Think about it… What do people do in the face of authority? They listen and absorb information (assuming they are smart).

They listen to every word the authority says. Almost instantly, their own beliefs on the talking point are affected by what they hear. They trust the authority figure to not only to be right about their area of expertise, but trust them to the point that they allow the figure’s words to effect their own beliefs.

The steps below will start a snowball effect which will propel you to becoming the authority in your niche. By putting in the work now, you will reap tremendous benefits when you are looking to sell your next product or service. As a figure of authority it will not be so much about selling, but rather sharing your new product with your audience who will be predisposed to wanting your content.

Step 1: Be absurdly helpful

‘Strive not to be a success, but rather to be of value’ Albert Einstein

Being an authoritative person is about building your recognition through the value you bring to others.

If you want to be an authority:

help people

Adopt an attitude of helping people on a one-to-one level to solve their problems.

This accomplishes two things:

  1. Establishes you firmly as an authority in one persons mind.
  2. Gives you an opportunity to intimately understand the problems people in your market experience.

Let’s pretend you are looking to become a recognized marketing consultant.

You could start by asking friends and acquaintances what marketing problems they have. Then, ask the owner of your local coffee shop, newsagent, corner store, local food outlet, what problems they experience in trying to grow their business?

Go away, come up with a suggestion on how YOU can help THEM solve their exact issue. Next time you see them put the proposal forward. The receiver will be grateful and will continue to turn to you for advice (granted you provided a valuable solution).

This is the first step on a small level, and is an essential stepping stone, to repeating this process on a larger stage.

Step 2: Start by speaking at a University

Becoming a guest speaker is the most effective way to add credibility to your personal brand.

Although starting the act of guest speaking can be incredibly difficult, universities and colleges are a little known back door to achieving your goal.

There are a number of options available to secure and promote your own guest speaking gig at a university or college.

  • Book a lecture theatre at a university/college for one month’s time from today. Advertise with posters across the campus. Print some flyers and hand them out at the campus over lunchtime.
  • Contact the unit/program/course co-ordinator of a highly relevant university subject with a proposal to talk after one of their lectures during the semester. Selling the benefits of hearing from somebody with experience will add value and something different to their course.

Once you have spoken at one or two universities you can contact the local branches of large companies and offer to guest speak. Citing you have already successfully been a speaker at a number of universities Be sure to ask for testimonials from each place you speak at. It will be essential in stepping up the chain to larger gigs.

Step 3: Join an association or trade organization

The 3rd party recognition of a trade organization or association raises your level of perceived expertise. The preferable choice here is to join two organizations, do not go overboard and join a ridiculous number just to boost your own ego.

This step should only take 10 minutes and a credit card.

You can find lists of organization to join on dmoz, wikipedia and marketing mentor. This is just three possible starting points, google is your friend here.

Step 4: Connect with the influential people in your niche

There are two options below, my suggestion… pursue both. Regardless of whether you think you are an introvert or not, as an expert in your niche you are going to need to jump over that line of comfort.

I. Twitter Search

Talk and interact with the key people of influence in your niche and related niches. There are a number of tools you can use to simplify your search, however I have used followerwonk to good results (take advantage of their free 30-day trial).

Once you find people worth spending the time to connect with (it should be obvious who these people are), start the conversation by:

  • responding to their tweets with comments
  • retweet interesting tweets from other people and when retweeting it include them. They will appreciate you sending them something directly

The key is to make your interactions with them useful. And if not always useful, than entertaining.

Twitter, like all social platforms, is not a sprint event. You are not going to turn around tomorrow and see a significant return on your efforts. It should be treated more like a marathon. When performed correctly, meaningful results become clear in the long term.

II. Attend events on Meetup.com

There are events on every week, in every location, and they are full of passionate people (and a handful of wannabe’s, or more commonly referred to as business card hoarders).

The best part is each event is a niche unto itself. The people you meet at the events are already pre-qualified i.e. they have already taken the time to attend an event in your topic of interest.

Be sure to bring a couple of business cards (yes this is still a must) and 20 – 30 second story which defines your personal brand and what you do. This story needs to be one which resonates with people. The best way to perfect it: come up with 5 variations, pick the best one and start using it. If it doesn’t evoke a question from the other person you know it is not the one. Move on to one of your backups and repeat the process.

The aim at these meetup events is to get to know people in your niche and let them find out who you are. Find the people who are sneezers, then invest enough time (provide value) with them and your personal brand will spread.

Step 5: Back yourself

Before others will recognize you as an authority, you need to recognize yourself. You must decide that you are an expert in your chosen field of play.

Once you decide you are, you must display it. People will see right through you if you don’t back yourself 100%. Ensure anything which can be seen by others displays your declaration of authority.

If you are having to tell people that you are an authority, then take a step back and start the process over again.

Wrapping it up:

I challenge you to take your first step towards becoming an authority right now. Jump onto meetup.com now and sign up to attend a event relevant to your niche this week. It takes less than 3 minutes to find one and register your attendance. Let me know in the comments below of which meetup event and city you are attending.

Jason Schulz blogs over at oneleggedduck.com. He sold his online retail business in 2014 and is currently launching the Marketeer Course to help online retail owners grow their business. Check it out at marketeercourse.com

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Category: Entrepreneurship, Personal Branding

  • Robb Lagg

    Making use of Twitter search is a fantastic idea. I have been looking for a service like followerwonk for a while now, I am going to check it out.

    In terms of meetup, I have not used the service before but will look into it now. Until now I had just used my local paper to find relevant events happening in my area.

  • Luke Kennedy

    Incredible article! For some reason, this resonates with me. I need to quit stalling, let’s see what I can come up this over this next week. Time to start setting some time limits on when I will take the ‘leap’. Thanks!

  • Saskia

    Loved the ideas in this article! Something that I like to do is to look at newish industries and the current players involved. Then look into the reviews of the business to see if they are not meeting the needs of the customers.

  • Tom

    Fantastic question Andrew (below). I have attended a few meetups through a similar service (far smaller than meetup) and found the event attracted people who were not very relevant to the topic. Wondering if Jason had any ideas on how to pick out the best events?

  • Jason Schulz

    Glad you liked the Twitter idea. If you have been using newspapers so far, I think you will love meetup! Much easier to use and there is A LOT of meetups around.

  • Rita Jameson

    I just signed up to a cloud accounting meetup in Sydney. Looking forward to it! I like how actionable this article was, not just matter to think on but steps to act on.

  • Jamie

    I have not had experience with the speaking at colleges however, one of my friends does this in order to build up his credibility as a HR consultant. He got rejected every time to begin with, but once he researched the classes more depth and targeted the highly relevant classes he started to get positive responses. I really enjoyed this post!

  • Jason Schulz

    Set a deadline and stick to it Luke. Now better time than now, is there??

  • Jason Schulz

    Enjoy the Sydney meetup Rita.

  • Alan

    Wow this material is eye opening Jason. I really like the Twitter search idea, as it can be done in small bits each day which in turn act like a snowball effect. Do you have any books that talk more on this topic? Loved the post!

  • Duncan Melson

    Quality content in this article. Authority is one of those things that can not be bought. It is about putting in the work in the short term to reap the longer term benefits of being seen as an authority figure.

  • Justin-Hallie Trump

    I haven’t read this, but I saw your question and went digging. All of the reviews I’ve seen seemed to highly recommend this book as insightful for networking and connecting through Twitter. http://amzn.to/1hytyda

  • Jason Schulz

    Tom – the best way I have found to maximise your meetup results is to take a look at the reviews of previous meetups that group has done. Also contact some of the members who are group members that have attended past events to found out more about their experience. Best of luck and thank you for reading!

  • Jason Schulz

    You friend hit the nail on the head Jamie. Professors will not to waste their time if your niche is not relevant to their students. Research the class before approaching the professor for the first time – you could also attend one of the lectures to get a feel for the group and see if you can tailor your speech to them.

  • Jason Schulz

    Glad you enjoyed the article and got some takeaways from it Alan. I would suggest you start by watching this interview with Gary Vaynerchuk: https://www.youtube.com/watch?v=lsqaqRBTj_s#t=201

    Next step would be to look into some of his books.

  • Jason Schulz

    Nice find Justin, it looks like a quality read. Feel free to give the post a read :-)

  • Justin-Hallie Trump

    Haha…I read the post. It sounds very similar to what Tim Ferriss teaches in 4 Hour Workweek. I meant that I hadn’t read the book. I was just responding to Alan’s comment because he’d asked if you knew any books on this subject and I didn’t see a direct response, though it looks like there is one below now.

  • Jason Schulz

    Yeah I pulled ideas from Ferris, Vayneychuk and a few others then combined with my own experiences. I have added the book to my amazon wishlist, it was a great suggestion. Thanks for reading!