How To Market Your Company With 5 Simple Videos : Under30CEO How To Market Your Company With 5 Simple Videos : Under30CEO
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How To Market Your Company With 5 Simple Videos

| January 6, 2011 | 11 Comments

video reelRegardless of what type of company you have, or what type of product you’re selling, there are always online videos that can be used to up your marketing and sales. Here to help us is Producer/Director, Jon Hyatt. Jon is currently Producing/Directing a reality show in Boston called Making Moves.

“Every company can affordably increase marketing and sales with the help of online videos.” Hyatt says, “Nowadays more companies are starting to see the advantage to having online videos right on their website or Facebook pages.” Now, of course each company would want certain style video(s) catered to what they sell or who they are but there are certain style videos that can be used to help any company. Let’s take a look at Hyatt’s list of video’s companies can use to raise marketing and or sales.


Most companies, especially smaller ones think a commercial is too expensive for them. I mean, you first need to hire someone who will come in and do the commercial but then normally you’d need to buy up air time on all the local television networks and that all adds up. Now more and more companies are seeing the advantage of social media, and online presence. You can showcase your commercial right on your website, or even your Facebook page. If you don’t have a Facebook page yet, I suggest you get one.

Bio Video

Let your client or customer see and get to know you before they even meet you. It’ll make your clients/customers much more comfortable with doing business with you rather than a stranger. Again, a video like this is perfect for your online presence.

Promotional/Awareness Video

This style video is similar to a commercial, but instead of say, .30 seconds this video is typically between 2-3 minutes. Really show your prospective clients/customers what it is you can offer them.

How To

Videos should generally be kept short and sweet. You want to offer your client or customer a quick, simple way to do what you do but without giving away all your secrets. Enough to show them they’ll need your help to go any further than just the basics. Clients/customers can really relate if they have a better understanding of what it is you do, and how complicated it is.

Client Testimonials

Are great ways to showcase your reputation to future clients/customers without having to come out and tell them yourself. Getting a handful of your close clients to participate in a short video, saying how great your company and services were can go a long way in the online world.

Of course there are many, many different styles of videos that can help your company. These are just a few that almost every company can use and do. Depending on what industry you’re in or what services you offer there are a lot of videos that can be done to help increase sales and marketing for your company. Social media is changing the way we all do business and now online videos can be used as a form of marketing in replace of big money companies or strategies.

Jon Hyatt is a 22 year old Producer/Director based out of Boston, MA who’s work has been featured around the Country. You can find out more about Jon at his web site and his Facebook.

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  • Armando Montelongo

    We use video for all of these strategies and it is quite effective. Video has been a strong tool for increasing sales, awareness and engaging.

  • Harold

    I’ve seen Making Moves Mr. Hyatt….So impressed!!!!!! You are a legend.

  • Dberry Utc

    Wow , Where did you gain all that information :)

  • lakshmi

    Hi Jon!

    We are really thankful to you for providing this informative article to us. Videos are strong tools to increase our marketing. We are small business company and will surely have videos for our marketing.

    Thanking you

  • Greg Cohen

    Aside from cost-effective ways of promoting the videos, what are your recommendations on cost-effective ways for actually producing high-quality videos? We’ve used various methods in the past but would like to hear your thoughts.

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  • Jon Hyatt

    Hi Greg,
    Shoot me an email at and I’d be happy to talk with you further.

  • Jon Hyatt

    Hi Lakshmi,

    I’d love to talk to you further about your business and hear what marketing videos you’re doing. I can be reached at

  • Jon Hyatt

    Armando I couldn’t agree more. If you’d like to discuss further please feel free to email me at

  • Greg Cohen

    Thanks for being so responsive. Keep up the great work!