Building your email list can be one of the most important things you do when starting your business. That list is your core followers and by giving you their email address they are giving you direct access to them. There is no other communication method out there, facebook and twitter included, that can interrupt someone at anytime of the day because their smart phone beeps with a new message.
Email marketing is a powerful tool but there are also rules to play by so you are not labeled as spam and so you actually grow your list and grow your credibility with your subscribers.
This guide has been produced to help you discover amazing content resources to highlight in your newsletters and email communications to your customers and prospects including:
- New Hires or Company Expansion
- Product Launches
- Survey Results
- Thought Leadership and Educational Programs
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