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Starting A Business? Start A Blog First!

| April 14, 2013 | 10 Comments

Blogging For Your BusinessIf you’re an aspiring entrepreneur looking to start your own business, I’ve got some advice for you.

Start a blog before you start a business.

I know what you’re thinking, “Why would I start a blog when I should be focused on starting my business?” To be honest, that’s a perfectly good question, but as an entrepreneur I’m going to need you to think outside the box.

Let’s start with an assumption: The year is 2013 and unless you’re operating a lemonade stand in the neighborhood, you’re going to need a website or some sort of web presence to compete and succeed in business.

Now of course there are exceptions to this rule. Warren Buffet is famous for working at a desk that doesn’t have a computer anywhere near it. The Berkshire Hathaway website also looks like it’s straight out of the year 1995 (It probably hasn’t changed much since) but you’re also not Warren Buffet.

Now that we agree that you’ve got to have some sort of web presence, the question is “what type of web presence should you have?” Sure Facebook, Twitter, and Google Plus are great but there’s not much substance on these sites. You can’t possibly express yourself in 140 characters or less either. You need a way to brand yourself, interact and educate your prospective customers, and retain complete control over your message. The best way to do this is through a blog.

We also need to make a second assumption: The world of marketing has changed and it’s largely due to a fundamental shift in consumer behavior.

What does that mean? In the good old days companies were able to buy, beg, and bug consumers in order to push products and brand messages. Today, consumers are increasingly less responsive to intrusive form of marketing. We have spam folders to filter our inboxes, “Do Not Call” lists to stop the telemarketers, and television viewers can even skip commercials these days.

So what does this all mean for you and your business?

Because the world of marketing has changed, you must also change the way you market your business. Today you can’t buy, beg and bug consumers. Instead you have to earn their interest and the best way to do that is through education and thought leadership. What is the best way to educate prospective customers and exert yourself as a thought leader today? Well through a blog of course!

A blog is a platform that will allow you to speak about trends in your industry, the many features and benefits of your product / service, and inform your customers about company news.

You can even start blogging before your business has launched. Blogging is a great way to build hype and mystery around a company or product launch. You can allude to the many awesome benefits and features of your new product / service without revealing what the product or service actually is. While you building hype you can also start to build a mailing list for people interested in receiving more information about your launch. By doing so you’ve effectively started marketing before your company has even launched!

Blogging only works well if you spend some serious time on generating some epic content. Think of your blog as a brochure on steroids. Remember brochures? Those three-paneled printouts that told you all about a company and their products and services? Well your blog is your brochure but instead of talking all about yourself (no one likes a person who talks all about themselves) make sure you give insight about your industry. Talk about the future, the past, and where you fit into the picture. Make predictions and make bold statements. Encourage and inspire your readers.

Another thing – don’t just blog for yourself. Write some awesome content and ask the trade journal in your industry to post your content on their blog. Find another big blogger in your industry and ask them to post your content with a link back to your site. Becoming a guest blogger will help you build an audience and again, you can do this before you’ve even launched your company.

What’s more is that blogging is one of the most cost effective forms of marketing. Besides the time it takes you to write your content, blogging is easy and cheap. Think of blogging as an investment. If you spend time, do your research, and write great content, it will yield you high-returns in the form of increased traffic, new customers, and lots of revenue.

If you’re an aspiring entrepreneur you’d be wise to spend some time blogging before starting your business. After all, without a solid sales or marketing plan, your million dollar idea isn’t worth a million dollars, is it?

This post was written by Jordan Fried. Jordan is an avid blogger and internet marketing consultant. He writes about online marketing, blogging, and inspiration for entrepreneurs at JordanFried.com. You can also follow Jordan on Twitter @JordanFried

Image Credit: Shutterstock.com

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  • Pingback: Kivisaar » Article: Starting A Business? Start A Blog First!

  • http://www.remarkableinterviews.com/ RemarkableInterviews

    I love what you wrote and I truly belive in this.

    About the different type of marketing I would suggest to read Gary Vaynerchuk’s books or view his videos on youtube. I like his speech about the evolving of marketing from Push to Pull.

    I also don’t think is easy to get the big blogger post you stuff, also when there is great content involved.

    Thanks,

    Leo

  • http://www.callboxinc.com/ Julie Dawn Harris

    When I read the title of the blog I was on the second thought of believing it because I was thinking how can you create a blog without starting a business. I mean, how can you make it realistic. Then, when I was on the middle part, I had thoroughly understand the point. Letting people know a little background of your services and products on a blog will make them become aware of you and your company. Great post. :)

  • http://www.facebook.com/pages/Prime3coaching/180794405305000 PRIME3COACHING

    “Think of your blog as a brochure on steroids.” – Great way to think about my business blog. It is so key to add value and dig in deep to topics not just cover the surface level.

  • http://twitter.com/jordanfried Jordan Fried

    Adding value is definitely important. I think your head is in the right place! Thanks for commenting!

  • http://twitter.com/jordanfried Jordan Fried

    Hi Julie – Thanks for your comment – It made me laugh! I’m glad you enjoyed the post and I hope it was helpful. Thanks for reading :)

  • http://twitter.com/jordanfried Jordan Fried

    Leo – Thanks for the comment. I love Gary V too and he’s certainly a marketing visionary. I did a cool interview with him recently which you can find here http://jordanfried.com/gary-vaynerchuk-interview/ Interesting guy to chat with nonetheless.

    Thanks for reading! Cheers :)

  • Pingback: Blogging 101 for Startups: Getting the Basics Right | DTCW Communications | DTCW Communications

  • Joe Malmuth

    Blogging is a great way to educate your marketplace about the ins and outs of your industry or niche, helping to establish you as an authority and a trusted resource. When you do suggest a product or service to them, that trust will go a long way and increase your conversions exponentially! I use my blog (www.salestipshq.com) to educate my readers on topics like telesales and professional/business development. This strategy has helped me boost the sales of my e-book and the affiliate products/services that I endorse. The key to this strategy is absolute transparency. Give it a shot!

  • Alvin_The_Internet_Coach

    People need to know its all about value.