Startup to $850,000 in 1 Year: Interview with Crisp Video Group’s Michael Mogill : Under30CEO Startup to $850,000 in 1 Year: Interview with Crisp Video Group’s Michael Mogill : Under30CEO
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Startup to $850,000 in 1 Year: Interview with Crisp Video Group’s Michael Mogill

| August 7, 2013 | 12 Comments

Michael Mogill New

A year and a day before I spoke with Michael Mogill, Crisp Video Group was born.  Only 366 days later, the company has grown to 8 employees and is projected to earn $850,000 in revenue for the year of 2013. Having success as an entrepreneur is nothing out of the ordinary for Mogill, who at the age of 12 launched a web design company out of his parents’ home.  “I’d have web design clients come to my house and my mom would let them in the front door.”

Now 27, the Atlanta based entrepreneur and Crisp Video Group have landed clients including Audi, Red Bull, and Verizon, while simultaneously building a niche in the dental and medical industry.  The company specializes in promotional videos less than 5 minutes long, often called sizzle or highlight reels.  After seeing an opportunity in the dental industry, Crisp Dental was launched and focused on filling marketing voids.

Q: How have you been able to grow Crisp (to this level) in one year?

A: “It’s really just company culture and work ethic.  From the very beginning I’ve been committed to doing this the right way.”

In addition to being the sole owner of Crisp, Michael is the founder and owner of ATL Nightlife and Reboot Music, both of which are based out of Atlanta.  Michael admits that balancing time between his endeavors is still a work in progress, but surrounding himself with a great team and putting systems and structures into place help with time management and balancing his businesses.  Mogill realizes the sacrifices that need to be made as an entrepreneur.  “If you want to get invested in entrepreneurship, you have to put the time in.”

Hear the full audio interview with Michael Mogill below.

Interview Highlights

- Most important factors when using video marketing: Have a goal behind a video. “Never put together a video just to have one.” The quality of the video reflects the quality of the brand.

- Best experience as a young entrepreneur: Being able to help clients solve a problem and creating something from nothing.

- Advice for young entrepreneurs: Cut the people who aren’t getting you where you need to get to, those who are bringing in negativity or not hitting deadlines.  Don’t spend time hoping people will change.

Michael Mogill’s keys for young entrepreneurs

- Set standards for what you will and won’t accept.

- Surround yourself with ‘A’ players.  People who do what they say they’ll do.  Also, put people where they will succeed.

- Have 1 person that you can count on and rely on so that you don’t have to do it alone.  Have somebody there who understands and can support you along the way.

Quick Fire Questions

One industry you wouldn’t want to do a promotional video for? I wouldn’t want to do a video for a client who doesn’t believe in their own product or service.

Coolest brand or project that you have done a video for? Easy, Red Bull Freestyle, a National DJ Competition.

What is the one company that you would do anything to work with that you haven’t had the opportunity to work with yet? I’m a diehard hockey fan, so I would have to say the NHL.

Favorite alcoholic drink? Patron and pineapple.

Favorite musician? Based off of the best concert I’ve ever been to, U2.

Favorite celebrity that you’ve met in person? Comedian Aziz Ansari.  Everything he says is funny.  He was a friendly and genuine guy.

Listen to the full interview here:

About the Author: Michael Luchies

Michael Luchies is an entrepreneur and passionate supporter of everything entrepreneurship. Michael is Co-Founder of PitchJam and is National Growth and Programs Manager for the Collegiate Entrepreneurs’ Organization (CEO). He has been covering entrepreneurship over the past 5 years and has been published on Under30CEO, Yahoo!, Yahoo! News, ThinkEntrepreneurship, PitchingGreatness, and other websites and publications. On Twitter @MichaelLuchies.

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Category: Entrepreneur Interviews, Entrepreneurship

  • Michael Luchies

    Please listen to the audio of the interview above and provide your feedback in the comments below! Thanks for reading!

  • Melissa Krivachek

    Michael

    This was a great interview I love that he stresses getting rid of the dead weight getting in the way of being successful both the distractions and the people. While projections are great it will nice to see how they round off the year. To be in business for only a year and accomplish these numbers and this kind of growth is very rare. Videos are such a critical aspect of the brand and taking the time to do them right extends ones reach. Finally his keys for entrepreneurship is priceless. Great interview!

  • Michael Luchies

    Thanks Melissa! Yeah, I agree. I would love to follow up with him and get more about his keys for young entrepreneurs and pick his brain on a couple of other related items.

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  • Mike Darche

    Lots of great stuff in here! I’m particularly drawn to Mogill’s thoughts on why you need and how you should approach filming a video. SO many companies miss the point! This is definitely great advice that I will hang on to… Another awesome interview– I love the style of these articles with the sound clip at the end after some great highlights. Keep them coming!

  • Michael Luchies

    Thanks Mike, I appreciate the feedback. I want to know how I can encourage more people to listen to the audio, which is where the real gold is, while still providing an interesting and insightful write-up. It is an interesting balance.

  • Mike Darche

    The current setup (especially with those quick fire questions) is a great hook for the audio! Your change up with off-topic questions at the end really adds to my interest in Mogill beyond just the business, which is important.

  • Michael Luchies

    Thanks for that…good to know. After about the first 3 I did I realized there needed to be something different than other interviews and I thought the Quick-Fire questions would add something a little different and interesting.

  • Tyson Hartnett

    Love this article/ interview. I like how there are already lots of video creaters out there, but they just made a product much higher quality than their competiton. I keep hearing how having the right people around you is essential to succeed, more than almost anything else. If you have a high quality team it seems you will almost always have high quality results.

  • http://www.twoodo.com/ Andrea Francis

    I totally agree with Michael on cutting the people who can’t get the job done. A small company can’t afford to waste space on a mediocre employee. I also totally agree that a video must have a point behind it before publicising it. A potential customer’s first impression will most probably be from a video – so it’s crucial! Nice interview!

  • Albert

    How did he get most of his customers? Google ads?

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