The Secret Benefit of Building Your Company Blog

Picture your last company party. Where were the IT people? Who were they talking to? What about the sales team? They were most likely hanging out with department friends, or perhaps they were awkwardl...


Google+ Is the Network for Writers: How to Use It to Improve Your Personal Brand

Most people know that sharing your articles on social networks is a great way to get the word out to a number of followers, but Google+ has taken this a step further. The network has little nooks and ...


A 7-Step Content Renovation Strategy for Optimizing Visitor Experience

  Many webmasters choose to focus on keyword targeting, optimizing title tags, and other SEO tactics that aim to capture the attention of search engines and increase rankings. However, with Google ge...


Top Ten Reasons Why Start Up Companies Need to Blog

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to ...


5 Reasons Nobody Is Reading Your Company Blog

By now, most business owners realize the benefits of having a company blog. A company blog can help bring traffic to your site, give insight into your company’s culture, and it’s an overall great ...


How to Best Respond to Negative Blog Commenters

“Karma, Baby!” If everyone just paid a little more attention to this mantra, the world would be such a happy little place, wouldn’t it? Ah, but there are the negative folks among us.  So, craft...


10 No-Cost DIY SEO Tactics for Startups

The phrase “Search Engine Optimization” often scares small business owners who can’t afford a large budget (if any) for online marketing. They have good reason: SEO is costly and often too sophi...


Starting A Business? Start A Blog First!

If you’re an aspiring entrepreneur looking to start your own business, I’ve got some advice for you. Start a blog before you start a business. I know what you’re thinking, “Why...


Top 6 Reasons Every Company Should Have a Blog

So, you have opened your own company website. Now what? Of course, all company owners want that their website rank higher in the search engines and more visitors arrive at the site and promote their p...


What Every Entrepreneur Should Know About Content Marketing

Content Marketing isn’t a new phenomenon but it is certainly the buzz term of 2013, and if you’re starting up a new business there are a few things in the field of content marketing that every ent...