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Tag: blog

The Secret Benefit of Building Your Company Blog

| August 2, 2014 | 0 Comments

Picture your last company party. Where were the IT people? Who were they talking to? What about the sales team? They were most likely hanging out with department friends, or perhaps they were awkwardly chatting with their bosses. The fact is, shoving people from various departments together in a social setting to forge relationships and […]

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Google+ Is the Network for Writers: How to Use It to Improve Your Personal Brand

| May 8, 2014 | 2 Comments

Most people know that sharing your articles on social networks is a great way to get the word out to a number of followers, but Google+ has taken this a step further. The network has little nooks and crannies that seemed to be designed specifically for writers. In other words, if you’re looking to get […]

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A 7-Step Content Renovation Strategy for Optimizing Visitor Experience

| December 17, 2013 | 0 Comments

  Many webmasters choose to focus on keyword targeting, optimizing title tags, and other SEO tactics that aim to capture the attention of search engines and increase rankings. However, with Google getting more proficient at recognizing a site’s value based on the actions of visitors, it is becoming apparent that the real way to heighten […]

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Top Ten Reasons Why Start Up Companies Need to Blog

| July 21, 2013 | 24 Comments

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to direct resources towards quality control, ensuring their products and services are ready for the market. Business blogs are very easy to manage. And, to […]

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5 Reasons Nobody Is Reading Your Company Blog

| July 16, 2013 | 12 Comments

By now, most business owners realize the benefits of having a company blog. A company blog can help bring traffic to your site, give insight into your company’s culture, and it’s an overall great inbound marketing technique. Unfortunately, a lot of companies aren’t getting the results from their blogs that they expected. The reason why? […]

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How to Best Respond to Negative Blog Commenters

| May 17, 2013 | 1 Comment

“Karma, Baby!” If everyone just paid a little more attention to this mantra, the world would be such a happy little place, wouldn’t it? Ah, but there are the negative folks among us.  So, craft your responses carefully when you receive a not-so-nice post to your blog. What are some techniques to minimize the impact […]

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10 No-Cost DIY SEO Tactics for Startups

| April 16, 2013 | 16 Comments

The phrase “Search Engine Optimization” often scares small business owners who can’t afford a large budget (if any) for online marketing. They have good reason: SEO is costly and often too sophisticated for small businesses to invest in. The passage of time has not dissipated these fears. In fact, it may even have compounded them […]

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Starting A Business? Start A Blog First!

| April 14, 2013 | 10 Comments

If you’re an aspiring entrepreneur looking to start your own business, I’ve got some advice for you. Start a blog before you start a business. I know what you’re thinking, “Why would I start a blog when I should be focused on starting my business?” To be honest, that’s a perfectly good question, but as […]

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Top 6 Reasons Every Company Should Have a Blog

| March 30, 2013 | 2 Comments

So, you have opened your own company website. Now what? Of course, all company owners want that their website rank higher in the search engines and more visitors arrive at the site and promote their products and services. But whenever I ask them do they own a blog, most company owners make fun of this […]

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What Every Entrepreneur Should Know About Content Marketing

| March 24, 2013 | 6 Comments

Content Marketing isn’t a new phenomenon but it is certainly the buzz term of 2013, and if you’re starting up a new business there are a few things in the field of content marketing that every entrepreneur should be familiar with. Whatever your promoting a product or a service you will have to outline and […]

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