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Tag: brand communication

When Edgy Goes Wrong: How to Be Different and Clearly Communicate Your Message

When Edgy Goes Wrong: How to Be Different and Clearly Communicate Your Message

| February 26, 2013 | 0 Comments

To succeed in online marketing, new brands must find their voice. It’s the main distinction start-ups can draw between themselves and their already established competitors. Problem is, in the quest to stand out from the crowd, many new companies try to be edgy and different in their messaging…only to leave their target audience scratching their […]

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