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Tag: brand identity

Your Company Needs a Culture Hack: 4 Ways to Do It

Your Company Needs a Culture Hack: 4 Ways to Do It

| December 6, 2014 | 0 Comments

Remember when you were excited just by the idea of being an entrepreneur? When you sprung out of bed every day, ready to take on the world? Unfortunately, many businesses are so riddled with life-sucking cultures and backward practices that they break down the natural immunity of our personal values. Corrupt cultures corrupt us, and […]

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Use Employees to Improve Your Company’s Online Presence

Use Employees to Improve Your Company’s Online Presence

| August 11, 2013 | 4 Comments

There’s an unfortunate truth about business websites in general. Actually, two of them: (1) usually the only person who realizes the power of being online is the CEO himself/herself, and (2) it’s actually difficult for them to convey this point of view onto other employees in an effective way. In other words, you can always […]

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Branding Basics: Six Steps to a Successful Business Image

Branding Basics: Six Steps to a Successful Business Image

| December 2, 2012 | 4 Comments

“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly, why should you have a good one? According to our friends at the American Marketing Association, a brand is “a name, term, […]

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