Tag: branding
Launching a New Business? Branding 101 Q&A with Ray Hirschman
Startup newbies, don’t despair, you can brand on a shoestring. Award winning Creative Director Ray Hirschman explains the nuts and bolts of branding in this Q & A. At what stage does a startup need to think about branding itself? Think about branding right away. If you are doing a startup, you have to know […]
Are You Falling Into the The Pit of Mediocrity?
We hear about the extraordinary. We share the extraordinary. We hear about the nasty mung of awful. We share horror stories of said nasty mung. That’s the thing about extremes: for better and for worse, they get covered. And even when a company stinks up the place, it usually gets at least one chance […]
5 Tips to Be Smart About Trademark Selection
With new startups starting up on a daily (if not hourly) basis, it is becoming more important now than ever to adopt a trademark that works to immediately distinguish your business from its competitors in the marketplace. Not only that, but you also must be careful to avoid adopting a trademark that infringes on someone […]
Lessons in Trademark Protection from Beyoncé and Jay-Z
Celebrity babies are big business, there’s no question about that. This, coupled with Jay-Z’s demonstrated business acumen, makes it no surprise that Hova and Beyoncé filed just a few weeks ago to register “Blue Ivy Carter” as a trademark with the United States Patent and Trademark Office (USPTO). This would be enough to make headlines […]
Why You Can’t Say “Super Bowl” (But I Can)
Usually this time of year you’ll see at least one or two stories about the big bad NFL supposedly overreaching to enforce its trademark rights in the term “Super Bowl”. The typical story goes something like this: Jack’s Retail Outlet was shocked and dismayed when it received a cease-and-desist letter from the NFL demanding that […]
Why Laser Focus Leads to Success
In 2010, Google’s Eric Schmidt said that we are creating as much information now in two days now as we did from the dawn of man through 2003. Let’s also consider the fact that man has been around for about 200,000 years. This means that every two days, we produce over 200,000 years of data. […]
4 Things You NEED to Do in 2012
As other articles on Under30CEO.com focus on how to build your business and live your dream in 2012, this article takes a look at what needs to go on behind the scenes in order for things to go according to plan. Building a company with staying power requires proactive measures to make sure the company’s […]
Brands in the 2012 BCS Championship
Alabama’s dominance in the BCS title game means more than just a national championship. Undoubtedly, merchandise sales, sponsorship and endorsement opportunities and other income opportunities will be on the rise as a result of the Crimson Tide’s dismantling of their conference rival. Of course, as conference champions and perennial title contenders, I’m sure LSU has […]
New Year’s Resolutions for Developing a Strong Brand Presence in 2012
New Year’s resolutions typically involve committing to something you couldn’t will yourself to do in the past. But, most entrepreneurs that I’ve met enjoy working to build their brands—brainstorming the perfect, simple yet highly-effective name, and working the pavement and social media to spread awareness and gain a loyal following. Alas, this article focuses on […]
Top 5 Trademark Disputes of 2011
The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet” trademark to Christian Louboutin potentially losing its bid to prevent other designers from creating red-soled shoes, these cases provided several important bits of insight for business owners and entrepreneurs. 1. Twitter vs. Twittad In October 2011, Twitter made headlines for […]
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