Tell Your Story, Sell Your Brand
Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what sep...
Read MoreReasons to Rebrand: The Perks of a Clean Slate
A fresh start. A new beginning. Tabula rasa. We’re always looking for a refresh, whether it’s of our wardrobe, workout routine, or even career. Times change, and we’re drawn to change with them....
Read MoreHow to Take the Rebrand Plunge
Whether you’re diving into a rebrand or a pool of icy water, it’s a similar process. You make a plan. Gather your courage. Second-guess yourself at the last moment, and, finally, launch into a div...
Read More7 Reasons Why Better Branding Attracts Better Business
The holidays are over, the New Year has dawned and the end of the fiscal year is still far enough away that businesses can still make adjustments. This makes right now the ideal time to take stock of ...
Read More10 Tips to Building Up Your Firm’s Online Reputation
How many hours a day do you spend online? Add it up: Most people glance at their smartphone first thing in the morning; they spend a big part of their day at work in front of a screen and then surf ar...
Read MoreWhy Good Design Matters
Humans experience the world with their eyes before they engage any other sense. Before your tagline or testimonials have been read, your logo, website, and marketing materials have all been evaluated....
Read MoreWhy Branding Your Business Can’t Wait A Second Longer
As consumers connect with hundreds of business on a daily basis, impactful branding is more important than ever before. Dollar for dollar, your branding is potentially the best investment you could ma...
Read MoreLaunching a New Business? Branding 101 Q&A with Ray Hirschman
Startup newbies, don’t despair, you can brand on a shoestring. Award winning Creative Director Ray Hirschman explains the nuts and bolts of branding in this Q & A. At what stage does a startup...
Read MoreAre You Falling Into the The Pit of Mediocrity?
We hear about the extraordinary. We share the extraordinary. We hear about the nasty mung of awful. We share horror stories of said nasty mung. That’s the thing about extremes: for better and...
Read More5 Tips to Be Smart About Trademark Selection
With new startups starting up on a daily (if not hourly) basis, it is becoming more important now than ever to adopt a trademark that works to immediately distinguish your business from its competitor...
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