How to Take the Rebrand Plunge

Whether you’re diving into a rebrand or a pool of icy water, it’s a similar process. You make a plan. Gather your courage. Second-guess yourself at the last moment, and, finally, launch into a div...


7 Reasons Why Better Branding Attracts Better Business

The holidays are over, the New Year has dawned and the end of the fiscal year is still far enough away that businesses can still make adjustments. This makes right now the ideal time to take stock of ...


10 Tips to Building Up Your Firm’s Online Reputation

How many hours a day do you spend online? Add it up: Most people glance at their smartphone first thing in the morning; they spend a big part of their day at work in front of a screen and then surf ar...


Why Good Design Matters

Humans experience the world with their eyes before they engage any other sense. Before your tagline or testimonials have been read, your logo, website, and marketing materials have all been evaluated....


Why Branding Your Business Can’t Wait A Second Longer

As consumers connect with hundreds of business on a daily basis, impactful branding is more important than ever before. Dollar for dollar, your branding is potentially the best investment you could ma...


Launching a New Business? Branding 101 Q&A with Ray Hirschman

Startup newbies, don’t despair, you can brand on a shoestring.  Award winning Creative Director Ray Hirschman explains the nuts and bolts of branding in this Q & A. At what stage does a startup...


Are You Falling Into the The Pit of Mediocrity?

  We hear about the extraordinary. We share the extraordinary. We hear about the nasty mung of awful. We share horror stories of said nasty mung. That’s the thing about extremes: for better and...


5 Tips to Be Smart About Trademark Selection

With new startups starting up on a daily (if not hourly) basis, it is becoming more important now than ever to adopt a trademark that works to immediately distinguish your business from its competitor...


Lessons in Trademark Protection from Beyoncé and Jay-Z

Celebrity babies are big business, there’s no question about that. This, coupled with Jay-Z’s demonstrated business acumen, makes it no surprise that Hova and Beyoncé filed just a few weeks ago t...


Why You Can’t Say “Super Bowl” (But I Can)

Usually this time of year you’ll see at least one or two stories about the big bad NFL supposedly overreaching to enforce its trademark rights in the term “Super Bowl”. The typical story goes so...