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Tag: branding

New Year’s Resolutions for Developing a Strong Brand Presence in 2012

New Year’s Resolutions for Developing a Strong Brand Presence in 2012

| January 5, 2012 | 2 Comments

New Year’s resolutions typically involve committing to something you couldn’t will yourself to do in the past. But, most entrepreneurs that I’ve met enjoy working to build their brands—brainstorming the perfect, simple yet highly-effective name, and working the pavement and social media to spread awareness and gain a loyal following. Alas, this article focuses on […]

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Top 5 Trademark Disputes of 2011

Top 5 Trademark Disputes of 2011

| December 16, 2011 | 3 Comments

The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet”  trademark to Christian Louboutin potentially losing its bid to prevent other designers from creating red-soled shoes, these cases provided several important bits of insight for business owners and entrepreneurs. 1. Twitter vs. Twittad In October 2011, Twitter made headlines for […]

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Choosing a New Trademark without Getting Into Trouble

Choosing a New Trademark without Getting Into Trouble

| December 8, 2011 | 3 Comments

When choosing a new brand name or logo, entrepreneurs have a tendency to focus on the creative end, and then plow ahead without contemplating the potential ramifications of their actions. This is understandable—the brand is the public face of what you’ve determined to be the next great thing. You’ve got a poignant or creative or […]

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Brand Matters: Trademarks 101 – The Legal Side of Branding

Brand Matters: Trademarks 101 – The Legal Side of Branding

| December 5, 2011 | 2 Comments

In my last post I discussed some of the key considerations for preparing to submit a trademark registration application to the USPTO. In this article we take a step back, and clarify what exactly can (and cannot) be protected as a trademark. What is a Trademark? In broad terms, a “trademark” is the market identify […]

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Keeping your Internet Marketing Investment Alive with Branding

Keeping your Internet Marketing Investment Alive with Branding

| December 2, 2011 | 6 Comments

You have probably noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exists more than ten competitors in providing air travel services for travelers both inside and outside the United States. How […]

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Tips for Promoting Your Brand Using Social Media

Tips for Promoting Your Brand Using Social Media

| June 7, 2011 | 1 Comment

Picture thousands of people all over the world speaking well about your brand and recommending it to their followers, fans, connections and friends. As long as you are willing to invest time in communicating with consumers online, this can become reality. If you have not already, you should create a social media profile for your […]

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Build a Brand: The Single Most Important Thing You Can Do With Your Business

Build a Brand: The Single Most Important Thing You Can Do With Your Business

| March 6, 2011 | 4 Comments

In our consumer driven, flat and hyper-competitive world, there are plenty of companies out there supplying every possible kind of product/service to a market hungry for more. However, while it is true that most of these companies will profit accordingly, it is the ones that create a brand, and develop a loyal group of clients, […]

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Networking: 3 Ways To Give More Than You Get

Networking: 3 Ways To Give More Than You Get

| May 5, 2010 | 7 Comments

Recently there was an absolutely fantastic article on effective networking that was posted here at under30CEO. One of my comments that supplemented what the author had written was that you should aim to give more than you get when it comes to networking. She agreed with what I said and said most people didn’t know […]

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Interview: How Shira Lazar Became a “Media Empress”

Interview: How Shira Lazar Became a “Media Empress”

| March 29, 2010 | 3 Comments

Shira Lazar has become a media empress in only a few years because of her passion and work ethic in the media industry. She has interviewed people like Pete Cashmore, Penelope Cruz, Snoop Dogg, Michael Arrington and many more in the music, movie and her personal favorite the tech industry. Shira has her own blog […]

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How to Create a Rockstar Online Presence

How to Create a Rockstar Online Presence

| September 3, 2009 | 19 Comments

Celebrities, rockstars, athletes, leaders, politicians and all types of figure-heads have been building their brands to promote themselves and their expertise for years.  Today we all have the opportunity to create killer personal brands for ourselves that will accelerate our success and bring exposure to our work.  If you want to be known as a […]

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