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Tag: branding

Choosing a New Trademark without Getting Into Trouble

| December 8, 2011 | 3 Comments

When choosing a new brand name or logo, entrepreneurs have a tendency to focus on the creative end, and then plow ahead without contemplating the potential ramifications of their actions. This is understandable—the brand is the public face of what you’ve determined to be the next great thing. You’ve got a poignant or creative or […]

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Brand Matters: Trademarks 101 – The Legal Side of Branding

| December 5, 2011 | 2 Comments

In my last post I discussed some of the key considerations for preparing to submit a trademark registration application to the USPTO. In this article we take a step back, and clarify what exactly can (and cannot) be protected as a trademark. What is a Trademark? In broad terms, a “trademark” is the market identify […]

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Keeping your Internet Marketing Investment Alive with Branding

| December 2, 2011 | 6 Comments

You have probably noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exists more than ten competitors in providing air travel services for travelers both inside and outside the United States. How […]

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Tips for Promoting Your Brand Using Social Media

| June 7, 2011 | 1 Comment

Picture thousands of people all over the world speaking well about your brand and recommending it to their followers, fans, connections and friends. As long as you are willing to invest time in communicating with consumers online, this can become reality. If you have not already, you should create a social media profile for your […]

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Build a Brand: The Single Most Important Thing You Can Do With Your Business

| March 6, 2011 | 4 Comments

In our consumer driven, flat and hyper-competitive world, there are plenty of companies out there supplying every possible kind of product/service to a market hungry for more. However, while it is true that most of these companies will profit accordingly, it is the ones that create a brand, and develop a loyal group of clients, […]

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Networking: 3 Ways To Give More Than You Get

| May 5, 2010 | 7 Comments

Recently there was an absolutely fantastic article on effective networking that was posted here at under30CEO. One of my comments that supplemented what the author had written was that you should aim to give more than you get when it comes to networking. She agreed with what I said and said most people didn’t know […]

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Interview: How Shira Lazar Became a “Media Empress”

| March 29, 2010 | 3 Comments

Shira Lazar has become a media empress in only a few years because of her passion and work ethic in the media industry. She has interviewed people like Pete Cashmore, Penelope Cruz, Snoop Dogg, Michael Arrington and many more in the music, movie and her personal favorite the tech industry. Shira has her own blog […]

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How to Create a Rockstar Online Presence

| September 3, 2009 | 19 Comments

Celebrities, rockstars, athletes, leaders, politicians and all types of figure-heads have been building their brands to promote themselves and their expertise for years.  Today we all have the opportunity to create killer personal brands for ourselves that will accelerate our success and bring exposure to our work.  If you want to be known as a […]

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Leveraging 7 Types of Social Media for Branding

| August 28, 2009 | 9 Comments

It is impossible to ignore the power of social media. Everyday it is integrated more and more into the marketing of businesses – both small and large. Even brick and mortar business can take advantage of this by focusing on a specific region. However don’t bother if you will just “join”, you need to be […]

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Starting a Brand? Grow your Community

| July 28, 2009 | 9 Comments

Building your brand means growing consumers dedicated to the success of your company; people who have a vested interest in your products and services.  These are your evangelists, your biggest fans, your mavens.  If you want people to shout from the rooftops about your company you’ll have to start forming community. Look at Harley riders, […]

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