Lessons in Trademark Protection from Beyoncé and Jay-Z

Celebrity babies are big business, there’s no question about that. This, coupled with Jay-Z’s demonstrated business acumen, makes it no surprise that Hova and Beyoncé filed just a few weeks ago t...


Why You Can’t Say “Super Bowl” (But I Can)

Usually this time of year you’ll see at least one or two stories about the big bad NFL supposedly overreaching to enforce its trademark rights in the term “Super Bowl”. The typical story goes so...


Why Laser Focus Leads to Success

In 2010, Google’s Eric Schmidt said that we are creating as much information now in two days now as we did from the dawn of man through 2003. Let’s also consider the fact that man has been...


4 Things You NEED to Do in 2012

As other articles on Under30CEO.com focus on how to build your business and live your dream in 2012, this article takes a look at what needs to go on behind the scenes in order for things to go accord...


Brands in the 2012 BCS Championship

Alabama’s dominance in the BCS title game means more than just a national championship. Undoubtedly, merchandise sales, sponsorship and endorsement opportunities and other income opportunities will ...


New Year’s Resolutions for Developing a Strong Brand Presence in 2012

New Year’s resolutions typically involve committing to something you couldn’t will yourself to do in the past. But, most entrepreneurs that I’ve met enjoy working to build their brands—brainst...


Top 5 Trademark Disputes of 2011

The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet”  trademark to Christian Louboutin potentially losing its bid to prevent other designers from ...


Choosing a New Trademark without Getting Into Trouble

When choosing a new brand name or logo, entrepreneurs have a tendency to focus on the creative end, and then plow ahead without contemplating the potential ramifications of their actions. This is unde...


Brand Matters: Trademarks 101 – The Legal Side of Branding

In my last post I discussed some of the key considerations for preparing to submit a trademark registration application to the USPTO. In this article we take a step back, and clarify what exactly can ...


Keeping your Internet Marketing Investment Alive with Branding

You have probably noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline in...