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Tag: customers

How to Get Startup Ideas by Interviewing Customers

| December 11, 2013 | 2 Comments

“By far the most common mistake startups make is to solve problems no one has.” – Paul Graham The first step in building a product people love is to identify a problem that some group of people have. Solutions to clearly defined customer pain points make for the most compelling value propositions. You don’t need […]

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Video: How To Charge More

| August 14, 2013 | 4 Comments

Do you want to guarantee that you’re earning what you’re worth and doing  work that fulfills you instead of drains you? Do you find it’s just a  small percentage of your customers that are you giving you the majority  of your headaches? It’s time to turn that around, with one simple  strategy: You need to […]

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Tips for Improving Communication with Your Customers

| July 7, 2013 | 2 Comments

Loyal, repeat customers are often the key to long term business success, but it takes a lot of time and effort cultivating relationships to build such a customer base. Customer retention requires great communication, and it must be leveraged properly to achieve the financial and business benefits you want. While it does take time, it […]

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How to Attract Customers

| April 24, 2013 | 3 Comments

GUILTY. I will admit my fault up front. I literally spent a year building a fortress of ideas, marketing platforms, selling material, and products.  The one thing I missed was you have to have customers and clients in order to make money!! Once I realized I needed to change my focus, I learned valuable lessons […]

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In a World of Uncertainty, We Build Companies!

| March 14, 2013 | 2 Comments

I’ve been at this for over a decade and the same rules still apply:  Go with your gut, feed your passion, and hold onto great people you trust. You’re reading this either thinking about taking the leap or trying to figure out how to make it work.  It’s hard.   But you’ll never hesitate to get […]

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Are You Selling What Your Customers Want?

| February 16, 2013 | 7 Comments

When I was in high school, not much resonated with me. I was forced by the school to study subjects that I did not like to get me to places I did not really want to go. I felt like I was stuck in a place that had me doing everything I didn’t want to […]

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4 Things You Should Know About the Way Your Customer Shops

| January 22, 2013 | 1 Comment

As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and product is portraying and what kind of customer it’s appealing to. That simple choice is an important element of consumer package goods marketing. There are […]

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The 5 Keys to Get Your Customers Raving About You

| July 12, 2012 | 2 Comments

Last week I was waiting for a parcel to be delivered by a freight company. After 7 calls, what felt like ‘endless hours’ spent on hold, five promises that it will arrive ‘tomorrow’, it finally made it what feels like years later (it probably only was a couple of days)! This made me think about customer […]

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9 Essential Marketing Skills Every Person Should Know

| June 25, 2012 | 19 Comments

A few years ago, I was discussing a relationship problem with a friend when she threw me a golden line — a lifeline of sorts. Her words of wisdom were: It’s all marketing! Who knew a short string of words could change it all? That line has stayed with me and shined light on many of my […]

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11 Ways Your Current Customers Can Help You Land New Customers

| March 23, 2012 | 0 Comments

If you are looking to grow your customer base, here are some tips on ways you can harness your current customers to help you. Every business needs new customers, but just as your safest and most predictable source of revenue comes from loyal customers, the easiest and most predictable way to secure new customer is by […]

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