How to Get Startup Ideas by Interviewing Customers

“By far the most common mistake startups make is to solve problems no one has.” – Paul Graham The first step in building a product people love is to identify a problem that some group of peo...


Video: How To Charge More

Do you want to guarantee that you’re earning what you’re worth and doing  work that fulfills you instead of drains you? Do you find it’s just a  small percentage of your customers that are you...


Tips for Improving Communication with Your Customers

Loyal, repeat customers are often the key to long term business success, but it takes a lot of time and effort cultivating relationships to build such a customer base. Customer retention requires grea...


How to Attract Customers

GUILTY. I will admit my fault up front. I literally spent a year building a fortress of ideas, marketing platforms, selling material, and products.  The one thing I missed was you have to have custom...


In a World of Uncertainty, We Build Companies!

I’ve been at this for over a decade and the same rules still apply:  Go with your gut, feed your passion, and hold onto great people you trust. You’re reading this either thinking about taking th...


Are You Selling What Your Customers Want?

When I was in high school, not much resonated with me. I was forced by the school to study subjects that I did not like to get me to places I did not really want to go. I felt like I was stuck in a pl...


4 Things You Should Know About the Way Your Customer Shops

As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and prod...


The 5 Keys to Get Your Customers Raving About You

Last week I was waiting for a parcel to be delivered by a freight company. After 7 calls, what felt like ‘endless hours’ spent on hold, five promises that it will arrive ‘tomorrow’, it finall...


9 Essential Marketing Skills Every Person Should Know

A few years ago, I was discussing a relationship problem with a friend when she threw me a golden line — a lifeline of sorts. Her words of wisdom were: It’s all marketing! Who knew a short strin...


11 Ways Your Current Customers Can Help You Land New Customers

If you are looking to grow your customer base, here are some tips on ways you can harness your current customers to help you. Every business needs new customers, but just as your safest and most predi...