Tag: customers
How to Attract Customers
GUILTY. I will admit my fault up front. I literally spent a year building a fortress of ideas, marketing platforms, selling material, and products. The one thing I missed was you have to have customers and clients in order to make money!! Once I realized I needed to change my focus, I learned valuable lessons [...]
In a World of Uncertainty, We Build Companies!
I’ve been at this for over a decade and the same rules still apply: Go with your gut, feed your passion, and hold onto great people you trust. You’re reading this either thinking about taking the leap or trying to figure out how to make it work. It’s hard. But you’ll never hesitate to get [...]
Are You Selling What Your Customers Want?
When I was in high school, not much resonated with me. I was forced by the school to study subjects that I did not like to get me to places I did not really want to go. I felt like I was stuck in a place that had me doing everything I didn’t want to [...]
4 Things You Should Know About the Way Your Customer Shops
As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and product is portraying and what kind of customer it’s appealing to. That simple choice is an important element of consumer package goods marketing. There are [...]
The 5 Keys to Get Your Customers Raving About You
Last week I was waiting for a parcel to be delivered by a freight company. After 7 calls, what felt like ‘endless hours’ spent on hold, five promises that it will arrive ‘tomorrow’, it finally made it what feels like years later (it probably only was a couple of days)! This made me think about customer [...]
9 Essential Marketing Skills Every Person Should Know
A few years ago, I was discussing a relationship problem with a friend when she threw me a golden line — a lifeline of sorts. Her words of wisdom were: It’s all marketing! Who knew a short string of words could change it all? That line has stayed with me and shined light on many of my [...]
11 Ways Your Current Customers Can Help You Land New Customers
If you are looking to grow your customer base, here are some tips on ways you can harness your current customers to help you. Every business needs new customers, but just as your safest and most predictable source of revenue comes from loyal customers, the easiest and most predictable way to secure new customer is by [...]
How Successful Companies Hit “The Big Break”
You’ve got an idea, but you’re the only one who knows about it. The endless hours of work have brought you to a place where the world needs to hear about your business – but how do you tell them? Ads are enormously expensive and you don’t have a Microsoft budget – not to worry, [...]
The Skinny on “Fattening Up” Customers
I often use the metaphor of fishing as a way to explain new customer acquisition. From the firm’s perspective, there is a great big ocean out there full of prospective customers of all different shapes and sizes. First we have to decide how we want to catch them: do we want to cast our nets [...]
Helping Your Customers BEFORE They Become Your Customers
As a business owner in a somewhat commoditized industry, it may be very easy to get lost in the mix when it comes to your customers being able to: 1.) Find you 2.) Actually purchase from you Luckily for you, we are entering the Information Age, a period in history that is different from any [...]
