I often use the metaphor of fishing as a way to explain new customer acquisition. From the firm’s perspective, there is a great big ocean out there full of prospective customers of all different shapes and sizes. First we have to decide how we want to catch them: do we want to cast our nets […]
As a business owner in a somewhat commoditized industry, it may be very easy to get lost in the mix when it comes to your customers being able to: 1.) Find you 2.) Actually purchase from you Luckily for you, we are entering the Information Age, a period in history that is different from any […]
Starting a business requires lots of work and lots of thought, and most entrepreneurs are focused on building the perfect product or deciding how best to deliver service to their potential customers. Of course, a product or service that people will love, talk about, and recommend to others can all but sell itself. Most business […]
Research in the field of psychology tells us that we are born into one of four primary temperament styles (Aggressive, Expressive, Passive or Analytical). A person’s temperament style is determined genetically and has nothing to do with his or her astrology sign, age, gender, birth order or childhood experiences. Each of these four primary behavioral […]
For anyone wanting to learn about marketing their business understanding the industry is vital to your success. What follows are some examples of things my time in the music business has taught me. To be honest some of them relate even in non- musical business situations. What these instances have taught me is invaluable although […]
The mistake that is most common throughout the sales industry is that, sale consultants think they know what their clients want rather than ask. By asking the right questions you will not only uncover your clients buying strategy but most importantly find out if you can deliver on what they are looking for.
Over the last decade, there has been a significant reduction in the popularity of print media advertising. The free and low costs option of internet marketing and advertising has made it a more attractive option for many business owners who are working hard to cut costs without sacrificing their outreach efforts. While this is understandable, […]
Starting off as an entrepreneur in the public relations industry as a college student has been anything but easy. Aside from putting together a team, a business model, and the documents needed to complete our tasks, it all comes down to one thing: pulling in clients. Whether you’re targeting consumers or clients, there is a […]