How Successful Companies Hit “The Big Break”

You’ve got an idea, but you’re the only one who knows about it. The endless hours of work have brought you to a place where the world needs to hear about your business – but how do you tell them...


The Skinny on "Fattening Up" Customers

I often use the metaphor of fishing as a way to explain new customer acquisition. From the firm’s perspective, there is a great big ocean out there full of prospective customers of all different...


Helping Your Customers BEFORE They Become Your Customers

As a business owner in a somewhat commoditized industry, it may be very easy to get lost in the mix when it comes to your customers being able to: 1.) Find you 2.) Actually purchase from you Luckily f...


Seven Tips to Create Buzz for Your Start-up Business

Starting a business requires lots of work and lots of thought, and most entrepreneurs are focused on building the perfect product or deciding how best to deliver service to their potential customers. ...


Do You Know Your Customers Personality Type?

Research in the field of psychology tells us that we are born into one of four primary temperament styles (Aggressive, Expressive, Passive or Analytical). A person’s temperament style is determi...


7 Lessons the Music Industry Taught Me that Business School Didn't

For anyone wanting to learn about marketing their business understanding the industry is vital to your success. What follows are some examples of things my time in the music business has taught me. To...


Get in Your Customers Shoes to Make the Sale

The mistake that is most common throughout the sales industry is that, sale consultants think they know what their clients want rather than ask. By asking the right questions you will not only uncover...


10 Tips for Advertising in Print Media

Over the last decade, there has been a significant reduction in the popularity of print media advertising. The free and low costs option of internet marketing and advertising has made it a more attrac...


How to Get Others to Believe in You and Your Product

Starting off as an entrepreneur in the public relations industry as a college student has been anything but easy.  Aside from putting together a team, a business model, and the documents needed to co...