How Successful Companies Hit “The Big Break”

You’ve got an idea, but you’re the only one who knows about it. ...


The Skinny on "Fattening Up" Customers

I often use the metaphor of fishing as a way to explain new customer acqu...


Helping Your Customers BEFORE They Become Your Customers

As a business owner in a somewhat commoditized indust...


Seven Tips to Create Buzz for Your Start-up Business

Starting a business requires lots of work and lots of tho...


Do You Know Your Customers Personality Type?

Research in the field of psychology tells us that we are born into...


7 Lessons the Music Industry Taught Me that Business School Didn't

For anyone wanting to learn about marketing ...


Get in Your Customers Shoes to Make the Sale

The mistake that is most common throughout the sales industry is that, sale consultant...


10 Tips for Advertising in Print Media

Over the last decade, there has been a significant reduction in the pop...


How to Get Others to Believe in You and Your Product

Starting off as an entrepreneur in the public relations i...