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Tag: email marketing

How to Avoid the Spam Filter in Your Email Marketing Efforts

How to Avoid the Spam Filter in Your Email Marketing Efforts

| June 30, 2012 | 3 Comments

Email marketing is a great way to communicate with prospects as well as current and past clients. That being said, there is a lot that goes into sending a high quality, highly targeted email. Along with this, you have to concern yourself with spam filters. In other words, is your message going to make its […]

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Results of Our A/B Email Split. Was It Significant?

Results of Our A/B Email Split. Was It Significant?

| March 28, 2012 | 1 Comment

Last Friday we sent out our first email to our list, and we got a tremendous response. Our open rate was 55% and our click-through rate was 24%. Frankly, that’s borderline unbelievable. For comparison, average open rates are around 20% and average click rates are around 3%. So we feel great about the response. We […]

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Start Your Business Guide to Email Marketing

Start Your Business Guide to Email Marketing

| October 1, 2010

What you need to know about using an email list for your business and the best way to start even if you’re not sure what to do with the list yet.

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15 Email Marketing Solutions to Acquire and Retain Your Customers

15 Email Marketing Solutions to Acquire and Retain Your Customers

| August 15, 2010 | 3 Comments

Email marketing is a great way to engage, retain and leverage your customers. Anyone from a small business to a large corporation can utilize email marketing to improve their business. There are many options out there today so it is important that you find the right one for your business. A well thought out campaign […]

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Increasing Revenue Through Email Marketing: Part 4 of 5

Increasing Revenue Through Email Marketing: Part 4 of 5

| March 3, 2010 | 5 Comments

As the leader of a business, a constant concern is always increasing revenue.  Of course the two primary ways to do this are to either increase the revenue current customers provide, or to increase your total number of customers.  The simplest and most direct way to reach your audience, and allow them to reach back, […]

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