How to Make the Most of a First Impression

Time starved entrepreneurs are especially quick to make a decision. In fact, studies show that most people make a judgment on their first impression in less than a second.  Research from Princeton Un...


Be a Fashion Victor – 7 Ways to Make the Right Impression

As a young entrepreneur or CEO, each time you walk out the door is an opportunity to make a great impression. It’s easy to use the long hours and daily stresses as an excuse to be a fashion vict...


A Lesson In Service: How Not To Treat Prospective Customers

After whittling down prospective suppliers, Helen Cross was expecting to be on the receiving end of a positive sales call. However, with it ending up as a disaster, Helen shares some tips on how thing...


Six Tips to Make the Best First Impression

In the competitive world of business, you want to do everything possible to stay ahead. There are no second chances. Customers know what they want and they expect you to provide it. What can you do to...