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Tag: guru

Your Ability to Tweet Doesn’t Make You a Guru

| May 31, 2013 | 1 Comment

Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social strategy. At their most innocuous, faux social gurus can rack up a bill without providing your company any real benefit. At their worst, a few social missteps can confuse and alienate […]

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‘Guruitis’ – How to Become an Industry Expert

| April 23, 2012 | 0 Comments

There are a lot of ‘so-called’ gurus out there; marketing gurus, sports gurus, relationship gurus, sales gurus, wealth gurus…. I personally grab my wallet and run for the hills when I hear the word guru. I know it’s just a word, but for some reason I prefer an ‘expert’ or ‘specialist’, even though they probably […]

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