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Marketing to the Millennials: The Shifting Consumer Habits of Youth

| December 16, 2012 | 5 Comments

The Millennials; also known as Generation Y, or put simply, today’s young people. Not long ago, they were the most coveted demographic for marketers. And for good reason: loaded with disposable income, eager to buy the hottest trends, and impressionable enough to become lifelong loyal customers, young people were a perfect target for smart marketers. […]

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