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Tag: online branding

Build Your Personal Brand Online or Risk Losing Control of It

| January 10, 2012 | 2 Comments

Before the Internet, when Gatorade advertised itself as “energizing,” or when Folgers claimed to have “better flavor,” there was nowhere to easily verify these claims aside from people you knew personally, and even they might only know as much as you did. Occasionally there might be a story on the 6 o’clock news about a […]

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Top 5 Trademark Disputes of 2011

| December 16, 2011 | 3 Comments

The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet”  trademark to Christian Louboutin potentially losing its bid to prevent other designers from creating red-soled shoes, these cases provided several important bits of insight for business owners and entrepreneurs. 1. Twitter vs. Twittad In October 2011, Twitter made headlines for […]

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5 Easy Ways to Build Your Digital Reputation

| August 20, 2010 | 2 Comments

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not […]

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