Build Your Personal Brand Online or Risk Losing Control of It

Before the Internet, when Gatorade advertised itself as “energizing,” or when Folgers claimed to have “better flavor,” there was nowhere to easily verify these claims aside from people you kne...


Top 5 Trademark Disputes of 2011

The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet”  trademark to Christian Louboutin potentially losing its bid to prevent other designers from ...


5 Easy Ways to Build Your Digital Reputation

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the consta...