Tag: personal branding
Are You Unwilling to Pay the Price to Become Better?
I’m AFRAID that too much of the time we know how to become the best versions of ourselves and are just UNWILLING to pay the price to become them… I have thought about this statement a lot because I think it applies so directly to my life. When you wake up in the morning and [...]
5 Ways to Get Me to Hire You
Show, don’t tell Think Apple Stores and car dealerships. When you’re selling a big product, five minutes in the driver’s seat is worth hundreds of listed specifications. To a startup, each hire is a huge purchase. Give them a quick chance to see your talent. Applying for a marketing internship? Develop a PR plan for [...]
Your Presence on the Internet Makes a Difference
After an extensive application process and a grueling interview, the potential employer has narrowed down the choice from a dozen original applicants to you and two other finalists. All three of you are qualified for the job and would make a good fit for the company. How does the employer choose between you and the [...]
8 Tips to Leave Your Day Job and Start Your Business
One of the scariest things to do is drop your day to day nine to five. The paycheck is steady and it comes with a nice health-care package. Lunch with co-workers provides time to unwind and talk about what’s going on in the world. The hours are steady and while it may be demanding, there [...]
The 4.0 That Really Matters In Life
Today, even a 4.0 GPA isn’t enough to guarantee you success personally or professionally. Though important, the world’s most successful people didn’t have the best GPAs. There are other measurements that correlate with your long-term success better than the GPA alone. The real 4.0 that matters after college and in your career is your personal [...]
Start Building Your Personal Brand Today: Be An Expert
In business, establishing yourself as the expert or go-to guy in your field is the difference between mediocrity and world-class success. Think about any business, industry or expertise, and there is at least one, but more likely a few competing, experts, trying to vie for the official or unofficial top expert in the field. Why [...]
3 Ways to be a Better You in 2012
You’re seemingly doing pretty well. You’re dominating work, enjoying a hobby or 2, and still making time to tweet while hanging out with your in real life friends. So you ask, “why should I add anything else to the mix?” It’s really simple logic: because you can. And because you can, you should. Spending just [...]
Top 5 Trademark Disputes of 2011
The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet” trademark to Christian Louboutin potentially losing its bid to prevent other designers from creating red-soled shoes, these cases provided several important bits of insight for business owners and entrepreneurs. 1. Twitter vs. Twittad In October 2011, Twitter made headlines for [...]
Lessons Learned: Killing My Inner Control-Freak
One of the most natural human impulses is the desire to be in control. Usually the more instability a person is dealing with in their life, the more they grasp for control of whatever aspect they can. This is often why we see children with bad home lives picking up an eating disorder (if they [...]
Be Yourself, Everyone Is Already Taken
I must admit I always struggled with writing down what the core values for my company BackPocket COO would be. In fact, I found it easier to put them in place for companies I’ve built in the past because I had teams of people. Now my company is me, and some awesome virtual people doing [...]
