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Tag: positioning

The Key to Personal Positioning

The Key to Personal Positioning

| January 20, 2014 | 4 Comments

It’s no secret that businesses often change their marketing message depending on the audience they want to reach. One example of this, which I find pretty awesome, is Kool-Aid. Traditionally marketed as a kids’ drink, right? Well, they decided to capitalize on the fact that college kids were using the drink as a mixer, so […]

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