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Tag: rick mcpartlin

3 Myths and Facts About Launching New Products

| March 5, 2012 | 2 Comments

Launching is not something CEOs do every day. This is the necessary baseline knowledge about launching that is part of the go-to-market process: – Go-to-market is the process of getting something to the point that there is a market that wants to buy what the seller wants to sell. – In the go-to-market process, there […]

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