Tag: Unique selling proposition
5 Little Changes that Can Take Your Small Business to the Next Level
Data from the U.S. Bureau of Labor Statistics has revealed that “49 percent of establishments survive 5 years or more; 34 percent survive 10 years or more; and 26 percent survive 15 years or more”. In other words, the probability of your business surviving the next 5 year is less than its probability of failing [...]
Branding Basics: Six Steps to a Successful Business Image
“Branding” is not exactly a new business buzz word, but it seems that more than a few companies have forgotten the importance of a strong, consistent image. So, what is a brand? More importantly, why should you have a good one? According to our friends at the American Marketing Association, a brand is “a name, term, [...]
