From unloading trucks and being a grave digger to working with a legend in the internet marketing space (Mark Joyner), educating internet marketers all around the world, generating $6 million dollars in the last 18 months, writing his own book and now being CEO of Fushion HQ,
Leon Jay has had his fair share of successes and failures. We interviewed him to see what it takes to be truly successful as an internet marketer.
Leon, everyone has their own interpretation of Internet marketing, what is Internet Marketing in your eyes?
It is a methodology that utilizes different online tools for the purposes of expanding marketing efforts on the internet. Internet marketing is about understanding human behavior.
What are the benefits of using internet marketing over a traditional style?
The great thing about the internet is that it allows for an interactive platform, you’re not limited by space and you can utilize social media. Because of this it allows you to build your list much quicker whereas with traditional style marketing you can’t.
Education and authority building is also a massive advantage because you are able to spend a lot more time with a customer compared to traditional style approaches.
The sales funnel is another great advantage of internet marketing as it enables you to keep your client focused rather then offline where they are distracted.
What components are necessary for an online marketing campaign to be successful?
To be successful in an online marketing campaign you need to make sure your website and marketing campaign is well thought out, your website copy and design are properly constructed, you are driving quality amount of traffic to your site and most importantly having a good sales funnel in place to take customers through your back end sales cycle.
What are the top two mistakes internet marketers make?
One of the things that a lot of internet marketers choose to ignore is the importance of good copy. A lot of people are put off because of the investment required for good copy. Your website copy is what leverages all your other efforts; not having good copy can cause low conversions and loss of revenue.
Another big mistake internet marketers make is that they don’t communicate with their clients. Once they capture their details they forget about them, you want to stay in contact with them to build a relationship for future sales.
How do you build trust and credibility with potential clients on the internet?
On a surface level I would say for your website to be clean, functional and easy to use with loads of testimonials. And on the back end I would say being there for customers and answering questions is a massive factor. That is how relationships are forged.
If I am looking to hire an internet marketer, what questions do I need to ask to make sure I have the right person for the job?
Good background check in terms of their history, what projects they have worked on, what companies they have worked for, ask for references, find out what they have studied, how they have studied and most importantly what they have put into practice.
For someone who has no clue about internet marketing, where do they start?
The first thing I would do is to just observe the industry. Take a step back and have a look around at industries both in and out of their niche to observe and see what techniques other internet marketers are using.
Become more conscious of various marketing methods, watch launches and notice the strategies other internet marketers use within those launches, sign up to other internet marketers lists to see what they are doing, go to seminars, spend time on seminars and learn the power of blogging.
If you could offer one piece of advice to someone looking to market their business online, what would that be?
Just get started, don’t be intimidated by the jargon or various myths within the industry. Once you start stay focused on one technique and until you start to see that it is working and then you can add the next tool in the tool belt.
Too many people take too many courses and by the end of it they become overwhelmed and don’t do anything.
Alex Pirouz is the founder of RIDC Advisory Pty Ltd. A Business and Sales Advisory firm partnering with Australia’s largest and fastest growing companies to further increase their revenue. Visit www.ridcadvisory.com.au for more details.
Category: Entrepreneur Interviews