The Lazy Way to Success by Fred Grafton caught my eye instantly. Sometimes I’m a bit embarrassed to read books on how to cheat the system–people scoff at you and say “yup, typical Gen Y” reading a book on how to be lazy, but in reality if someone figured out the lazy way to success and wrote a book on it–you are in idiot if you don’t read it. If the secret to success if out there, why waste 20 years of my life figuring it out myself, when I could read it in a book?!

Fred was a lost college grad trying to find his way in life who soon became founder of a company traded on NASDAQ. Not bad credentials. What struck me most was the Principle of Least Action–Fred says just like water takes the path of least resistance so do humans. So if you feel lazy–it’s only natural. This got me thinking about the Four Hour Work Week and some of Tim Ferriss’ principles. The most effective way to create the most trouble free lifestyle possible is to focus on only the things that are going to give you the greatest results. If you want sit in hammocks like Fred or tango in Argentina like Tim you have to think “what’s going to get me to success fastest with the least amount of effort”.

Authors today have extraordinary means of book promotion through the internet, pitching to bloggers, using social media and generating buzz online. This is how authors like Tim and Fred are making extreme headway using the Principle of Least Action. Just by the nature of the title The Lazy Way to Success it will generate buzz. Intead of doing the work himself, Fred has created something that does the work for him–a catchy title that people will want to write about, pass on to others and generate a viral buzz.

Fred’s blog seems to generate some good buzz itself and has some formed some nice community. Fred also employs some internet marketing strategy with his squeeze page. Setting up a static page with convincing information on why you need to buy this book takes advantage of search engines and needs very little upkeep. The book is also available on Amazon.

I’m a firm believer that if you ask yourself the right questions and think about them enough, you’ll find the answer eventually. My latest question: “how can I be lazy and still seek the biggest payoff?”

Under30CEO is all about finding success unconventionally and seeking a better way of life than the traditional 9-5 entrapment. Check it out and pick up the book for a good read. The hardcover edition would be great for the coffee table as a conversation piece and anyone can pick it up and thumb through the comic illustrations. A fun read overall Fred. If you are not yet convinced, Fred has an excellent video on How to Do nothing and Accomplish Everything.

Author Matt Wilson is co-founder of Under30CEO, challenging people to defy the 9-5, stop doing stuff you hate and get innovative. Wilson graduated from Bryant University with a clear goal of starting his own business and while there, led Bryant University to becoming the Collegiate Entrepreneurs’ Organization of the year and became National Student Leader of the Year.