TheSecretLogoSocrates, Plato, Davinci, Newton, Edison, Carnegie, Einstein; what do they all have in common? The Secret.  They used it to manifest everything they wanted in life.  These great leaders knew that they were in charge of creating their future.  They knew why 1% of the population earns 96% of the money. They knew that anything in life they wanted was achievable with The Secret whether it be success, happiness, wealth, the perfect partner or all of the above.

The Secret is used by Jack Canfield author of the Chicken Soup for the Soul series who has used this age old methodology to sell over 100 million copies of his books.  “I live in a four and a half million dollar mansion.  I have a wife to die for.  I get to vacation in all the fabulous spots of the world.  I’ve climbed mountains.  I’ve explored.  I’ve been on safaris.  And all of this happened, and continues to happen because of knowing how to apply The Secret.”

The Secret is the law of attraction.  This method of thinking has helped thousands of people achieve their dream life.  Exactly what every Under30CEO is looking to do.  The Secret says “when you think a thought, you are also attracting like thoughts to you…as you think thoughts, they are sent out into the Universe, and they magnetically attract all like things that are on the same frequency…thoughts become things.”

WHAT?! THIS SOUNDS CRAZY

Uhhh…secrets? Magnetic pull? Come on seriously?  Crazy talk or not Byrne proves that focusing on what you want really works. The Secret focuses your thoughts and belief patterns and when our brains are focused on what we want–we get it faster–coincidence or not.

Tony Robbins, Jack Canfield, Norman Vincent Peale–all founders of similar belief patterns that include positive thinking, visualization and focus–have collectively made billions.  That’s right BILLIONS.  They’ve lived lives we can only dream of–and most of us think we can never achieve.  Coincidence?  Nobody will know for sure.  But the success stories don’t lie.  Credit the paranormal? Maybe.  Credit yourself? Absolutely.  What you believe you can achieve and if you don’t think it’s true–try it.  The methodology is too powerful not to give it a shot.  The reward is too big not to employ The Secret in some way, shape or form.

Whether or not you are a magnet the key is focus.

When you are excited, motivated and focused on your goals instead of the roadblocks, you are much more likely to succeed.  But “when you worry about things you fear you are actually inviting more of these things into your life.” Race car drivers never look at the wall.  As soon as they do, they get sucked in.  You have to continually focus on what you want, instead of the things you don’t want.  The Secret says once you ask for what you want and completely believe in it, you own it. Rhonda Byrne and her team of experts say you must focus on the feeling it gives you, so much so as you feel it’s already in your hands.

Completely focus on the feeling it gives you? Wait a second, isn’t that we all seek anyway–the feeling it gives us when we smell the fresh leather in our new BMW or the feeling we get when we anonymously donate a million dollars to feed starving children?  If you feel ultra successful inside, then you might as well be.  If you focus on who you are–a leader, a visionary and business mogul, then you are–whether you have a million dollars in the bank or not.

We all chase the feeling.


When we believe in who we are, our mood drastically changes.  If you think you are a pile of shit, you are.  If you have the confidence of a Greek God in the bedroom, then you’ll perform like one.  People who go around focusing on the negative, seem to find more negativity in their day.  Attracted to them, focused on, whatever–why would you want to find the negative in everything? At least use The Secret as a good mental exercise.

Feeling piss poor makes us feel piss poor.  It’s about feeling who you are.  Once you have a million dollars in the bank, you are still the same person, so start celebrating now.  If you know deep down inside you are a world changer, start focusing and start feeling those changes every single day.

Things to do to attract that feeling

Test drive that Benz, shop for that penthouse, put your vacation destination as your desktop background, plan your charitable donations, dream of your perfect partner with your hands down your pants–whatever you need to do, do it!  Imagine things like you were a little kid.  Daydream! Get that personal assistant 1 day a week, or splurge on that massage, however you can afford it.  The more you focus on your goals, the more your life becomes devoted to them, and the more your life seems to flow.

Remember when you had your first big business idea?  The way it made you feel during that brainstorming session?  That eureka moment, when you scribbled down notes so fast your hand cramped. Everything was flowing.  You called your friends, tried to get them on board, you put up diagrams of your business model on your wall; you were making shit happen.  Why? Because you believed.

However long that feeling lasted, you believed it could happen.  The action felt joyous, you could do it all day.  You felt amazing.  As an entrepreneur that’s the promised land–the excitement, the enthusiasm, the euphoria.  You were doing what you love.  No more swimming upstream, all the good things seemingly come to you now. Your mind and actions are flowing.

The top athletes in the world use visualization.  Tiger sinks puts as he sleeps, MJ sank threes while eating breakfast, A-Rod can see the laces on a hanging curve in the shower.  These guys knew they were the best before they became the best.  They had more than confidence; they actually believed they were the best.  If you aren’t doing everything you can to achieve success then you aren’t doing enough.  Start visualizing what you want.

Author Matt Wilson is co-founder of Under30CEO, challenging people to defy the 9-5, stop doing stuff you hate and get innovative. Wilson graduated from Bryant University with a clear goal of starting his own business and while there, led Bryant University to becoming the Collegiate Entrepreneurs’ Organization of the Year and became National Student Leader of the Year.

Rockstar Lifestyle Design and Under30CEO have teamed up to bring you a 1 time only series on personal branding. We are combining our knowledge in social media, blogging and internet marketing to help you get your brand off on the right foot and build a successful business. Learn how to take advantage of this opportunity on the event page.