Top Business Books and Must Reads for Entrepreneurs : Under30CEO Top Business Books and Must Reads for Entrepreneurs : Under30CEO
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Top Business Books and Must Reads for Entrepreneurs

| July 22, 2014 | 50 Comments

top business books of all time

Hey Under30CEO,

This is our list of all time top reads and business books for entrepreneurs and small business owners.  It includes some new releases and best-sellers you should be reading now.

Here’s our list of must reads!

We are big fans of anything that gives us the edge in our personal and professional development or business.  We’ve authored over 4,000 articles here on Under30CEO and interviewed countless best selling authors including Seth Godin, Donald Trump, Barbara Corcoran, Daymond John, Peter Shankman, Eric Ries, and Sharon Lechter.

Under30CEO Publishing:

Quit: 17 Short Stories of Being Broke, Fired, Frustrated, Unemployed, and Making it Big! by Under30CEO

Our all time top reads

The Four Hour Work Week by Timothy Ferriss

Think and Grow Rich by Napolean Hill

How to Win by Mark Cuban

Lean In by Sheryl Sandberg

Let My People Go Surfing by Yvon Chouinard

The E-Myth Revisted by Michael Gerber

How to Win Friends ands Influence People by Dale Carnegie

Start with Why Simon Sinek

Thinking Fast and Thinking Slow by Daniel Kahneman

The Lean Startup by Eric Ries

Live Different Podcast Guest Recommendations

Good to Great by Jim Collins

Small Loans, Big Dreams by Alex Counts

The Education of Millionaires by Michael Ellsberg

The Miracle Morning by Hal Elrod

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Never Eat Alone by Keith Ferrazzi

Primal Blueprint by Mark Sisson

The Dip by Seth Godin

Perfect Health Diet by Paul Jaminet, Shou-Ching Jaminet, Mark Sisson

Why We Get Fat by Gary Taubes

Body By Science by John Little, Doug McGuff

Guy at the Bar by Adam Griffin

Zero to One by Peter Theil 

Never Get a Real Job by Scott Gerber

Today We Are Rich by Tim Sanders

The Travel Hacking Pocket Guide By James Zeller

Buddha’s Brain by Rick Hanson

Create Your Own Religion by Daniele Boelli

Our Top Book Lists

26 Awesome Books Every Entrepreneur Should Read

17 Lessons from 17 Books to Learn from in 2013

Under30CEO’s Must Read Books from 2012

Under30CEO’s Must Read Books from 2011

Under30CEO’s Must Read Books from 2010

Under30CEO’s Must Read Books from 2009

10 Billionaire Biographies You Must Read

Giveaway: Comment below with your favorite books for a chance to win a $25 Amazon Gift Card! 

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Category: Entrepreneurship, Personal Finance

  • Cara Murphy

    The Psych nerd in me loves books that dig into behavioral economics and how people think, like Freakonomics and any Malcom Gladwell books (Blink, The Tipping Point, and Outliers are all fascinating!). They may not be entrepreneur books per se, but I think that being successful and happy in life is dependent on how you view the world and understanding others.

  • Adam Nallenweg

    Onward- Howard Schultz; great book on starting from the nothing, building it into a massive corporation, facing all types of challenges from the media, competitors, and other groups, and regrouping to become one of the most well-known brands of our time. I highly recommend it.

  • Matt Maynard

    I think that every entrepreneur would rather feel like they are on their way to being successful by keeping themselves “busy”. They focus on the small wins that create no major progress in their goals. I found this to be true when I read the 80/20 Principle by Richard Koch. Book was incredibly powerful in helping me identify the 20% that made up 80% of my results. It truly is night and day thinking.

  • James

    One that I’d really recommend is Startup Growth Engines by Morgan Brown. It gives an account of how companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp have grown and their approach to marketing. Well worth the read.

  • Bryson Creighton

    Great list!

  • Anthony Cuesta

    “How to get Rich”- By Felix Dennis. My personal favorite!

  • Scott Senffner

    Great List. I am currently reading “Choose Yourself!”by James Altucher. I am also listening to a great audiobook / book “The Power of Habit” by Charles Duhigg.

  • Antonio Reyna

    1. “Think and Grow Rich” – Napoleon HIll
    2. “Little Red Book of Selling”, Jeffrey Gitomer
    3. “80/20″ Sales and Marketing”, Perry Marshall
    4. “The Seven Levels Of Communication”, Michael Maher
    5. “Go-Giver”, John Davin Mann, Bob Burg
    I think the get rich quick philosphy books are good, I just appreciate a more rounded approach in leadership, sales, marketing and giving back.. So this is my vote of favorite must reads…..

  • Laura

    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time – by Keith Ferrazzi
    Great read with tons of great advice

  • Steve Eischens

    Just made my day when 6 of the 11 books on the all time top reads list were already some of my favorites! Another interesting book is Thou Shall Prosper by Daniel Leaping if wanting to understand sucesss on a religious level.

  • Bernie Gridley

    Anything by Seth Godin: “We are all Weird”, for example. It’s all about how to adapt to the changing world where mass marketing and products built for the middle of the bell curve no longer cut it, and you have to build things for the “weird”.

  • Scott

    Rich Dad Poor Dad
    Blue Ocean Strategy
    Winning by Jack Welch
    The 4-Hour Workweek

  • Conrad Deas

    I LOVE books and I have some all-time favorites, but I have three right-now favorites that fit into my all-time favorites.

    The Seven Levels of Communication: Go from Relationships to Referrals by Michael J. Maher

    The Miracle Morning by Hal Elrod

    The ONE Thing by Gary Keller

    Great actionable content that will transform anyone’s professional and personal life.

  • Lucy Barber

    Definitely read “Different” by Youngme Moon. Totally flips how you think about the value of the service or product you are building and sharing with the world.

  • Chelsea Thomas

    For personal and professional growth, 13 Habits of Highly Effective People will never get old. Call me old school, but it really is a winner.

  • Muhammed Rajeef M K

    Personal MBA by Josh Kaufman ( For all those entrepreneurs who follow the different path. Who don’t want to spend a fortune just for a certification from Ivy League College – A must read.)

  • cesar romero

    The Power of Habit by Charles Duhigg. It’s all about habits!!! No more and no less! :-D

  • Marc Brodeur

    Don’t miss the Chip & Dan Heath series of books – Made to Stick, Switch, and Decisive.

    Oh, and I can’t believe that no one choose “Influence”. That’s a classic!

  • mariettajslusser

    Jacqueline implied I’m taken by surprise that a mom can earn $8130 in 1 month
    on the computer . see post C­a­s­h­f­i­g­.­C­O­M­

  • Karan

    “Alexander the Great’s Art of Strategy: Lessons from the Great Empire Builder” – An epic book that draws lessons on business strategy from the strategies Alexander learnt under Aristotle and applied during his conquest over 2/3rd of the world. The book beautifully weaves the rise and fall of Alexander – ending each chapter with lessons you can learn from his success and failure. A must read for entrepreneurs and anyone who aspires to manage people.

  • Liz Flores

    Definitely agree with you Chelsea!

  • Liz Flores

    Ok I gotta bring it back to high school and say The Alchemist by Paulo Coelho. I love fiction but I also love books with a message that I can relate to in life as an adult. Sometimes its the simplest books that carry the most powerful messages.

  • Liz Flores

    Cara I loved Freakonomics!!

  • SengNgo

    Currently reading : Making Ideas Happen (basically a Getting Things Done for creatives) Recently finish reading: The Quarter-Life Breakthrough – autobiography with some insights on how to find meaningful work.

  • sheltonn

    Top read is currently Think and Grow Rich. Man it’s an amazing book. Glad to know I am on the right track.

  • Rajiv Nathan

    “The Defining Decade–Why your 20s matter and how to make the most of them” by Meg Jay

  • MattWilsontv

    Those guys have a podcast out that is always Top 10 on iTunes. I’ve never listened but hear it is fascinating.

  • MattWilsontv

    Raj, I heard this book was super depressing! Any insight?

  • MattWilsontv

    Really solid read Laura. Ferrazzi came out with “Who’s Got Your Back” which is also good. Basic principles with some cool strategies worked in.

  • MattWilsontv

    There is a chapter in the Four Hour Work Week on this too. This principle changed my life.

  • Mon

    The first battle is in your mind. I suggest
    The Science of Being Great
    Book by Wallace Wattles

  • Matthew Turner

    So many to choose from, but a few I’ve loved of late, include:

    _ Choose Yourself – James Altucher

    _ Disrupt – Luke Williams

    _ Fortune Cookie Principal – Bernadette Jiwa

    _ The Art of Being Unmistakable – Srini Rao

  • Rohit

    My top reads are -

    the four hour work week
    How to win friends and influence people
    Good to great
    Millionaire fastlane
    Getting things done
    The power of less
    48 laws of power
    The Millionaire Next Door

  • Sarah R

    The Tipping Point by Malcolm Gladwell is also a great read!

  • Cara Murphy

    I just started listening to it about a month ago. Lots of interesting and weird topics- always great to listen to help expand your mind and perspective.

  • Liz Flores

    How could I forget about The Artists Way. Totally transferable to any person not just subject to creatives and a great way to get over major mental blocks.

  • Corey Edward Kniesel

    Full Agree with Hill, Carnegie, and Sinek! Adding the rest to my Goodreads Now! Some other favorites of mine are Train Your Brain for Success By Roger Siep and How I Raised Myself from Failure to Success in Selling By Frank Bettger. Currently Reading Charisma Myth By Olivia Fox Cabane

  • Don

    Anything Produced by the Rich Dad Company I.E. Cashflow Quadrant and OPM.
    The Death of a Salesman
    The Power of Habit
    Steven Covey
    The Intelligent Investor

  • David Goecke

    Wow, what a really awesome conversation here! I have read a couple books here, but I’m adding some more to my list as we speak :) The top book I’m reading now is “Never Eat Alone” and “Third Circle Theory”… both are on audible and excellent reads! :)

  • Rajiv Nathan

    I can see how some people might read it like that, but quite honestly I found it, for me anyway, very validating as many of the things she stresses are important for 20-somethings in getting their life in order are the things I’m already doing. Not to toot my own horn or anything, I just found it to be a good affirmation that I am doing the right things.

    I think for the people who find it depressing, they’re reading it under the guise of “here is what’s wrong with me” instead of “here’s how I can make things happen for me”. A lot of it is a reality check so I think just having the right mindset about it makes the difference.

  • Kersten Anderson

    The Freaks Shall Inherit the Earth by Chris Brogan is my latest favorite.

  • MattWilsontv

    Srini is an old school contributor to Under30CEO and really good surfer. Glad to see his name come up!

  • cor the coach

    Awaken the giant within – anthony Robbins –
    Paulho Coelho – the alchemist –

    Perfect story telling methods, it is not specially for entrepreneurs, but more for the person you need to become.. And that is very interesting.

    I wish all the readers to get more out of every part of your life!
    Take care

  • Jonathan Clift

    Good to great is a fantastic book, I’d highly recommend that too. For those looking for an easier read though, you should also take a look at Rework by 37 Signals and Purple Cow by Seth Godin. Both books you could get through in a weekend and learn a huge amount from.

    I’ve got the 4 hour work week lined up next!

  • thealishanicole

    “Its A Jungle In There” by Steven Schussler should definitely be added..I just finished reading it.Amazing book!

  • Susan Shain

    Looks like I better get reading! Dale Carnegie’s How to Win Friends & Influence People had a big impact on me, but other than that, I’ve only read 4-Hour Workweek and Lean In. I recommend Alexis Grant’s Kindle book: You Deserve to Love Your Job. Short, but full of insight!

  • Smiley

    Thanks for reading my book Seng! Glad you found it useful! -Smiley

  • Smiley

    In my research for writing The Quarter-Life Breakthrough, I re-read The War of Art by Steven Pressfield, which is one of my all-time favorites for creative inspiration. Also I love Quiet by Susan Cain, and The Gifts of Imperfection and Daring Greatly by Brene Brown.

  • Shaquille JY

    Third Circle Theory- Secret Entourage

  • Jodi Kelly

    i don’t win give-aways. Though i’ll still go and get these books to read. Some of them will be read again and again. :)