Young Entrepreneurs: 27 Things You Must Do to Get Known : Under30CEO Young Entrepreneurs: 27 Things You Must Do to Get Known : Under30CEO
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Young Entrepreneurs: 27 Things You Must Do to Get Known

| May 4, 2010 | 20 Comments

As a young entrepreneur often times the biggest challenge is starting from scratch.  We polled over a hundred successful business people and asked them:

How Do I Get Known? In my industry, in the blogosphere, regionally or globally?  How do I build my personal brand so more people, and the right people, know about me?

Below are the best responses!

1. Get your face and opinion out there — online and in print every chance you get. Get known as an expert on something. Blog, blog and blog some more. It’s up to you to toot your own horn and let the world know why you are the expert you are.–Vicki Donlan, Consultant, Speaker and Author of  HER TURN: Why It’s Time for Women to Lead in America

2. I think one of the best ways to get “known” as a young entrepreneur is to subscribe to HARO! Seriously, if you fit the bill for any request, respond to it. You’ll get small response rate but because of HARO Ive been quoted in TIME Magazine, ABC News, a bunch of smaller/niche websites and will be featured in Real Simple magazine next month. Its an amazing service and no matter what your business you can find someone looking for something related to what you do. Its a great stepping stone for someone who wants to get known and cant afford a PR budget (yet)!–Marian Schembari www.marianlibrarian.com

3. In my experience I would recommend two sources. The first is www.sendoutcards.com. It’s a way for you to send out cards to people you want to know, you know, clients, prospects etc. It’s inexpensive and makes a huge impression on people. The other is www.constantcontact.com. This is a newsletter site that enables you to build newsletters that keep your name in front of people as often as you wish.–John Carver, Author, http://johnwcarver.com

4. I’ve built my popularity by giving. I openly and freely share my knowledge and experience of 25 years in my field. This unselfish “giving” has enabled me to build a large group/list who trusts me and what I offer. Having people who trust you is a very high honor.–Tom Potisk,  http://www.thedowntoearthdoctor.com

5.  Know who your customer is, then go hang out where they hang out and physically network with them. In the age of social networking it’s basically the same thing. What websites do you think your customer is viewing then go and advertise on those websites. It’s all about know WHO your customer is and WHERE they hang out. Then you just market to them. –Joann Perahia www.sysolinc.com

6. Promote cause while you promote your business.–Ida Byrd-Hill http://upliftinc.org

7. I went from being virtually unknown in my industry to becoming an acknowledged expert over the span of about two years. This was done by publishing my own monthly newsletters, web site, publishing articles in trade magazines, authoring a book, and speaking at industry events. I am still expanding my reach using social networking, videos, audio, etc. The financial investment has been minimal, the benefits substantial. –Mike Porter, President, Print Mail Consultants http://www.printmailconsultants.com

8. First, decide what it is you’d like to be known *for* and by *who.* Then make sure that you’ve aligned everything about you, your product/service and your communications to support your desired reputation (“brand”). –Linda Pophal Strategic Communications, LLC http://stratcommunications.com

9. Stay true to who you are and be yourself. Bring your personality to your business and brand through your blogs, social media, interviews etc. People want to see real people and know who the real person is behind the company/business. Connect with others that have the same passion as you and build off of that.–Ashley Bodi, Business Beware, Co-Founder / Radio Host http://businessbeware.biz

10. Get on local TV. Build a relationship with local reporters/anchors as an expert in your field. They will call on you to quote/comment on stories. This is the foundation to gaining national exposure.–David Lewis, Express Employment Professionals, http://theemergingleader.com

11. Most people underestimate the amount of free press they can get. As an owner I spend several hours a day contacting at least 30 individual reporters about whats new with my company and why they should write about us. So far it’s worked well.–Eric B. Heinbockel, Managing Partner, http://Chocomize.com

12. Make a commitment to be the best you can be at your profession. Join professional associations that serve the industry you work in and get actively involved in them. This long-time standard is one of the best ways to increase your visibility in your industry, and be seen and known as someone who is a good person to know and work with.–Bob Steinkamp Owner/Managing Consultant Finger Lakes Media Strategies ww.flmsmedia.com

13. Having a solid PR representative to garner the relationships for you with the media is a must. The media should have quick access to you through your pr pro. The process of performing an interview should be an easy one where the reporter/producer can gain access to you quickly and make their deadlines.– Ronald R. Magas, Owner/Public Speaker , Magas Media Consultants, LLC, http://magasmedia.com

14. Here’s the only answer for this: Do the work. The under 30 set are so concerned with recognition, attention, building their “personal brand,” fame, notoriety but if you don’t do the work, it doesn’t last. The greatest people in business didn’t have to work at making a “personal brand” — they did good work, put the time in, and that — not flying around to every networking event, etc. — got them “known”.–Chelsey S, chelsey(at)jinxmarketing.com

15. Create the most helpful and simplest products and services that work – think “Google & Apple”.–  Teacher & Former Discipline Committee Chair, Nashville Global Academy http://helpology.org

16. Learn what others are doing, how do you want to emulate them, how can you help them do what they’re doing better – once you find that niche, it’s much easier to get noticed and be known. As a communicator this is especially true; however, it applies to any and all industries. –Heather Radi-Bermudez, Marketing Coordinator, Florida International University http://fiu.edu

17.  You are your best marketing tool. Get out in front of people and talk. Volunteer to present to professional groups or on panels. Always leave a form of contact so that new people you connect with can keep in touch, learn more about you and help you get known by even more people.–T. Murray, http://www.stuckonstupidbooks.com

18. My focus has always been on bringing value to the marketplace and being really good at my key results areas. I feel that “getting known” takes care of itself. –Justin Gramm, Exclusive Buyer Agent, President, Globella Buyers Realty http://globella.com

19. The most important thing about building your brand is establishing a strong web presence. You can’t market yourself without a website, so get buy your name or lock in something else that identifies who you are and what you stand for. Once your website is up, you market it to bloggers. The more sites that link to your site, the better your ranking will appear with all of the search engines. You also need to establish your credibility in the online world. Write about what you know and identify your strengths, then leverage them through online marketing.–Mark Macias Author: Beat the Press: Your Guide to Managing the Media www.BeatthePressBook.com

20. Quit selling and start helping. See yourself as chief educator in your field and forget about selling your product or service. People will trust you when they don’t feel like they are dealing with a salesman. Viral marketing begins and as you become labeled as an expert in your field, you can leverage that to gain TV, radio and other social media exposure. –Carrie Rocha www.pocketyourdollars.com

21. I find blogging is the easiest, most cost effective way to brand yourself. Daily blogging gets your name out in the internet community, and as long as you’re blogging about what you know then you are marketing yourself.–Jann Foy, http://www.buyandselltarrantcounty.com

22. Write.  Articles, books, blog postings, shopping lists, whatever. Write and continue to write, getting your name out there every chance you get. If you have something worth saying, people will pick up on it and want to find out more.–Barry Maher, www.barrymaher.com

23. Make a practice of regularly commenting on other people’s blog posts – of course, I mean blogs, sites or stories that are relevant to one’s area of expertise; I am also assuming that the comments will be intelligent, spellchecked and to the point. Make sure in the comment that there is a way to have a reader either be linked back to one’s blog/site or at least get your full name in the signature so that you can be searched on google.–Lizzy Shaw, Public Relations, http://lizzyshawpr.com

24. Work with a mentor at least 10 years your senior in a successful business where his or her contacts would be valuable for your business. The purpose of that mentorship is three-fold: 1. Your mentor will introduce you to people or businesses that can be customers or provide you with valuable services that will forward your business. 2. Your mentor will be capable of providing coaching or insight on issues, challenges or problems you are facing. 3. Your mentor will be willing to serve as a business reference.–Susan Bender Phelps, Odyssey Mentoring,  www.OdysseyMentoring.com

25. Be crystal clear about who you are, what makes you unique and why the media should care. Assure you have a consistent message by having all your press materials ready before the press calls in an online press kit.–Drew Gerber, CEO of Blue Kangaroo Inc. and creator of http://PitchRate.com

26. The fastest way to ‘get known’ in your field is to volunteer to give a speech at a professional conference. Trying to get media attention can take a lot of time and cost a lot of money. Professional organizations usually don’t pay for speeches, but you can gain a lot of visibility through volunteering to deliver a talk. – Robin Ryan, author of: Soaring on Your Strengths http://robinryan.com

27. Beyond creating valuable and unique content or offerings relevant to your industry, the best way to build your personal brand so that the right people know about you is to initiate efforts that bring the industry thought leaders together. This can be done by featuring them in lists of the industry’s top experts, highlighting and referencing their insights/ideas in your content or creating an event or project and inviting them to become involved. By consistently creating value and acting as a leader in the industry through entrepreneurial, collaborative and value-driven efforts, you will increase your brand awareness and will likely be perceived as a leader by those you are targeting.–Chris Perry, CareerRocketeer.com

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Category: Personal Branding, Startup Advice

  • http://marianlibrarian.com Marian Schembari

    Wow, you collected some really fabulous tips! (thanks for including mine!)

  • http://under30ceo.com MattWilsontv

    Not a problem Marian–thanks for adding your advice, young entrepreneurs love to learn from people like you!

  • srinirao

    Excellent list of tips here guys. My personal favorite was 14, do the work. I think it's easy to get caught up in tactics and techniques and forget about the fact that we have to actually do the work. Also, I love the idea of quit selling and start helping. The more I've embraced that idea, the more opportunities for money have come into my life. It seems counter-intuitive but a few small favors go a long way.

  • http://www.shopformyride.com Dennis LeMire

    These articles have been very helpful as a young entrepreneur (I fit in almost under30!). Thanks to Carrie Rocha for linking me to your site. Keep up the great work!

  • http://under30ceo.com MattWilsontv

    People get known by doing good work and their reputation will precede them. The Under30 set is incredibly fortunate to have such great tools to promote ourselves, but it's time to do the work. #14 came off a little harsh but it is true.

  • nblades

    These are all great, practical tips. I really agree with “Do the work” It's so important to have a solid base of knowledge to work off of. Thanks for this post!

    Nailah

  • http://www.virtualpartner.biz virtualpartner

    Great tips.
    I love #20. Helping is the best way to get known, and be known for something of value. Doing this in an authentic way is tricky. So, find those questions on LinkedIn that no-one has gotten answered; or solve a major industry related problem.

    Similar, but different is what you see being done with Celebrity Apprentice. Great positioning around a personal brand (Trump), while at the same time raising the visibility for greater causes (Cause Related Marketing). We can do the same thing, perhaps on a smaller scale. But find unique ways to solve issues for folks. You can't always trade your talent, skills and know how for a dollar. Sometimes you just have to give it away for an even bigger return!

    I agree, it's not about you (me), make it about someone else. Be the solution and you'll get known!

    Thanks again for a great post.

  • http://under30ceo.com MattWilsontv

    You have to give to get! If you want to be known–do the work and help people. Better yet–find a way to do this that is scalable!

  • http://www.facebook.com/williamt.metcalf Tyler Metcalf

    Great Tips! I am a young entrepreneur just starting out. I have entered a contest hopefully some of you out there can help me out. Go to the link and vote for “Romp Again” on @idea_pitch – http://is.gd/bTVq1
    Thanks!

  • http://Under30CEO.com Jared O'Toole

    Glad you like them Dennis! We will try to continue to deliver!

  • http://softwarebyasif.blogspot.com Asif Shazad

    I was really looking for something like this at one stop.
    Really very thanks. Great post.

  • http://Under30CEO.com Jared O'Toole

    Awesome! Great to hear it!

  • http://Under30CEO.com Jared O'Toole

    Awesome! Great to hear it!

  • Pingback: My Thoughts on How To Get Known | Matt Wilson, young entrepreneur, Looking to help every young entrepreneur on the planet @MattWilsonTV

  • http://businessbeware.biz/ Ashley

    I love these because this is my 4th time reading them! :)

  • Anonymous

    A great collection. I love #14. I really feel that this is true. We sometime are so focused on the “glitz & glam” of succeeding we forget that great businesses are all built on one thing HARD WORK! you think the guys from Facebook, Twitter, X-Games, ect. didn’t put in hours and hours you’d be wrong! I also love the insight on the aspect of “ACTUAL” networking. With my company in its inception I and being a a part of the Young CEO crowd it’s easy to forget that not every business can be built online, sometime you actually have to go out and get the customers.

  • Wattsresume

    Being crystal clear on who you are is very important. Being an expert is even better when it comes to the field you are in.

  • http://iamcolby.com/ Colby

    Interesting to see how many of these people suggested starting a blog or writing, etc. Seems to be a great way to start something proactive.

  • http://www.facebook.com/ahauldri ‘Anastacia Hauldridge

    Thanks after reading this article I can put a check mark against some of the steps I have already accomplished in personally promoting my own brand name! Very insightful!

  • T.W. Anderson

    Indeed; especially the part about getting out there and just doing the work.