We asked industry experts to recommend one platform or channel that consistently delivers high-quality leads for their businesses. Here are the strategies they’ve found successful for leveraging various digital marketing solutions to their fullest potential.
- Leverage LinkedIn’s Sales Navigator
- Host Industry Deep-Dive Webinars
- Optimize Website for SEO
- Create Engaging Instagram Reels
- Use LinkedIn for Competitor Analysis
- Focus on Intent-Driven Content
- Utilize Google Ads with Location Targeting
- Run Targeted Facebook Ad Campaigns
- Optimize Google Business Profile
- Implement Personalized Email Campaigns
- Create Comedic TikTok Skits
- Showcase Local Expertise on Personal Website
- Build Reputation Through Word of Mouth
- Provide Legal Advice on Reddit
- Engage in Facebook Groups
- Use Amazon Sponsored Product Ads
16 Platforms for Generating High-Quality Leads
Leverage LinkedIn’s Sales Navigator
One platform that consistently delivers high-quality leads for my business is LinkedIn. As a hub for professionals, it not only offers access to decision-makers but also facilitates meaningful engagement with targeted audiences through tailored strategies.
By leveraging LinkedIn’s Sales Navigator, I’ve refined lead targeting to include specific industries, job titles, and company sizes. This precision ensures that outreach resonates with potential clients who genuinely align with our services. Additionally, I prioritize content creation on the platform, sharing thought leadership articles and case studies that highlight tangible results, such as achieving a 140% ARR growth in two years at LeanLaw.
A specific example of success involved a campaign targeting mid-sized SaaS companies. Through consistent content sharing and personalized connection requests, I secured three long-term partnerships within 90 days. The key was offering actionable insights during the initial interaction, which built trust and led to fruitful conversations.
If you’re looking to enhance lead generation on LinkedIn, focus on delivering value upfront. Share educational content that addresses your audience’s pain points, engage thoughtfully in comments, and use analytics to refine your approach. Relationships on LinkedIn thrive when authenticity and expertise drive the conversation.
Laura Beaulieu
VP Marketing, Holistiplan
Host Industry Deep-Dive Webinars
Monthly industry deep-dive webinars flipped our entire lead generation approach on its head. While everyone chased social media engagement, we started hosting detailed sessions breaking down marketing failures and lessons learned. Our first webinar showing the anatomy of a failed campaign—including budget waste and wrong audience targeting—brought in more qualified prospects than six months of traditional outreach.
We turned these sessions into problem-solving workshops, not pitch fests. For example, we walked through a client’s broken funnel, asking attendees to spot the issues before revealing our solution. The replay of that session alone brought in two dozen perfect-fit leads. Prospects told us they’d watched multiple times, taking notes on our troubleshooting process.
What blindsided us? Senior marketing executives started booking private sessions after watching the replays. They’d say, “Finally, someone showing the messy middle of marketing, not just the highlight reel.” These weren’t just leads—they were decision-makers who already trusted our expertise from seeing how we handled real challenges.
Live problem-solving created believers before they became buyers. Now prospects come to us having already seen exactly how we think and work, skipping the usual trust-building dance entirely.
Tristan Harris
Sr. VP of Marketing, Next Net Media
Optimize Website for SEO
SEO has consistently been a powerful channel for generating high-quality leads. By optimizing our website and content for search engines, we ensure that potential clients find us when they’re actively searching for services we offer, such as digital marketing. Our SEO strategy focuses on on-page optimization, quality content creation, and backlink building. We conduct thorough keyword research to target broad, long-tail keywords that align with our audience’s needs.
Additionally, we prioritize creating valuable content, from blog posts to case studies, that ranks well and educates and engages our audience. We can refine our approach and stay ahead of algorithm changes by continuously monitoring performance through tools like Google Analytics and Search Console. This ongoing investment in SEO has led to consistent organic traffic, more substantial visibility, and a steady stream of high-quality leads.
Catherine Ilashchuk
Marketing Assistant, Elit-Web
Create Engaging Instagram Reels
One platform that consistently delivers high-quality leads for our business is Instagram. We focus on leveraging Reels to create engaging content that highlights our product’s value, usability, and impact. To maximize reach, we run targeted ads based on location and audience interests, ensuring our content resonates with the right people.
After a few days, we implemented retargeting ads, which have boosted our conversions by 45%. Between these retargeting campaigns, we maintain a strong presence with organic content, such as explainer posts on the product’s use and benefits. This strategy fosters engagement, particularly in the comments section, where we actively interact with our audience, further strengthening trust and driving quality leads.
Shubham Ahuja
Digital Marketing Manager, DigiLawyer
Use LinkedIn for Competitor Analysis
LinkedIn has remained my go-to platform. I’ve experienced firsthand how a strategic and data-driven approach on LinkedIn can yield outstanding results.
One of the most effective strategies that almost never lets you down is competitor analysis in combination with price intelligence. By closely monitoring competitors’ pricing strategies, promotional activities, and customer feedback, we can adjust our outreach to address specific pain points that potential clients might have. For instance, if a competitor introduces a price hike, we can capitalize on the opportunity by offering our services at a competitive rate while addressing common pain points.
To succeed at scale, you need to balance automation, personalized outreach, competitive intelligence, and a touch of your personality. Don’t overlook the automation of mundane tasks—such as connection requests, profile visits, and reactions—to ensure you have enough time to personalize where it truly matters.
Daria Erina
Marketing Director, Linked Helper
Focus on Intent-Driven Content
Organic search consistently delivers high-quality leads, defying the tired narrative that “SEO is dead” in the age of AI. The truth is, while AI has changed how people search, it’s also opened new opportunities for smart, strategic content. Instead of focusing solely on traditional keywords, we’ve leaned into intent-driven content that answers deeper, more complex questions—something AI often enhances by surfacing content that’s rich, relevant, and authoritative.
For example, by creating blogs that address pain points like cash flow forecasting challenges or AP bottlenecks, we’ve positioned ourselves as a trusted resource for finance leaders. Combining this with technical SEO best practices and AI tools to refine topic clustering and SERP analysis has allowed us to outrank competitors on key terms. In 2025, organic isn’t dead—it’s evolving. By staying focused on providing real value and leveraging AI to optimize, not replace, human expertise, SEO remains one of the most impactful lead-generating channels in our arsenal.
Aimie Ye
Director of Inbound Marketing, Centime
Utilize Google Ads with Location Targeting
One platform that consistently delivers high-quality leads for us is Google Ads. Its ability to target users actively searching for storage solutions ensures our ads reach people with immediate intent to rent a unit.
A key strategy we have found successful is leveraging location-based targeting combined with specific keywords like “secure storage near me” or “climate controlled storage.” We also use ad extensions to highlight features like Motion Guard Enabled Units, state-of-the-art security, and same-day move-in options. By aligning our ads with user intent and emphasizing our unique offerings, we consistently attract high-quality leads that convert into loyal customers.
Juan Castellanos
Senior Marketing Manager, SecureSpace
Run Targeted Facebook Ad Campaigns
Facebook Ads has become my top source for consistently high-quality leads. I remember trying nearly every ad platform under the sun—Google Ads, LinkedIn, even some niche networks—but I always hit sky-high costs or irrelevant clicks. When I finally dedicated real time and budget to Facebook Ads, I noticed an immediate difference. My cost-per-lead dropped, and the leads themselves were far more engaged.
One campaign in particular stands out: I built a lookalike audience from my best-performing customers and paired it with a compelling video ad that highlighted a clear, time-sensitive offer. In just a few weeks, I saw a significant uptick in both conversions and overall customer quality.
Another effective strategy was retargeting people who had clicked on my landing pages but didn’t convert-by adjusting the messaging and adding social proof in the follow-up ads, I managed to win back a good portion of otherwise lost prospects. Testing different creatives and segmenting audiences by interests or behaviors made it easier to figure out which message resonated best with each group.
The combination of precise targeting, real-time optimization tools, and the ability to iterate quickly keeps Facebook Ads at the heart of my lead generation strategy.
Abraham Briceno
Managing Director, MaxBiz.co
Optimize Google Business Profile
For me, one platform that consistently delivers high-quality leads is Google Business Profile (GBP). In real estate, people often start their journey by searching for agents or properties on Google, and a well-optimized GBP can make a huge difference. When someone searches “Vancouver real estate agent” or “homes for sale near me,” having a complete, professional profile with high-quality photos, updated contact information, and client reviews helps you stand out. I always encourage my team to focus on getting those reviews—social proof is powerful. A steady stream of positive reviews not only builds trust but also boosts your visibility in local search results.
On GBP, posting updates regularly is a game-changer. For example, if we list a stunning new property or host an open house, I’ll create a quick post with eye-catching images and a strong call to action. This ensures potential clients see you as active and engaged in the market. The beauty of GBP is that it connects directly with people who are actively searching, so the leads you get tend to be high-intent and ready to engage.
That said, social media platforms like Instagram and Facebook are also fantastic for generating leads, especially for real estate and interior design. For Instagram, in my opinion, it’s all about creating visually stunning content. I often post before-and-after transformations, home staging ideas, or video walkthroughs of properties we’re selling. Reels, in particular, have been a game-changer, as they get tons of engagement and help expand your reach. People love a behind-the-scenes look at what goes into buying or selling a home, it makes you relatable.
On Facebook, running targeted ad campaigns has been hugely successful for me. The ability to narrow down your audience by location, income, and interests ensures your ads reach the right people. For instance, promoting a new listing with an ad campaign focused on specific neighborhoods in Vancouver consistently brings in inquiries.
Adam Chahl
Owner / Realtor / Interior Designer, Vancouver Home Search | Place Real Estate Team | Oakwyn Realty | Vancouver, BC REALTOR
Implement Personalized Email Campaigns
Email marketing has consistently been a game-changer for generating and nurturing high-quality leads. Our business revolves around building trust with landowners and investors in the mineral rights and energy space, which requires a personalized and consistent communication strategy. Email allows us to deliver tailored, value-driven content directly to our audience, addressing their unique concerns and questions.
One strategy that has worked exceptionally well is offering free resources, such as mineral rights valuation guides and market insights, in exchange for email sign-ups. This approach not only captures leads but also positions us as a trusted resource. Once in our system, we segment our email lists based on audience type—whether they’re landowners exploring a sale or investors seeking opportunities—and deliver relevant content, such as success stories, FAQs, and updates on market trends.
Drip campaigns have been particularly effective for nurturing relationships over time. By automating a sequence of emails that gradually educate and build trust, we’ve been able to convert hesitant prospects into clients. Email has also been an excellent tool for follow-ups after consultations or webinars, helping us stay top of mind and maintain long-term relationships. For us, the key to success is delivering consistent value while addressing pain points like uncertainty about mineral rights transactions, making email one of our most impactful channels.
Ryan Moore
Founder & CEO, Pheasant Energy
Create Comedic TikTok Skits
TikTok has unexpectedly turned into a goldmine for us, thanks to short, comedic car insurance skits that grab attention without feeling like a hard sell. We noticed that users quickly scroll past overtly serious or overly formal spots, so we leaned into humor to explain benefits or common coverage misconceptions.
One of our best-performing campaigns featured a relatable scenario of someone fumbling a minor fender-bender, backed by a lighthearted voice-over that highlighted how insurance could simplify the aftermath. That mix of entertaining content and clear calls to action drove a significant spike in leads, and the cost per acquisition was lower than any other platform we’ve tried. By focusing on real-life, comedic vignettes, we’ve managed to demystify insurance and get solid returns on our ad spend.
James Shaffer
Managing Director, Insurance Panda
Showcase Local Expertise on Personal Website
I discovered that my personal website consistently brings in qualified leads because it showcases my deep knowledge of Westport’s neighborhoods and property trends. When I started featuring detailed neighborhood guides and local market reports, I noticed potential clients would reach out specifically mentioning those resources they found helpful. I’ve learned that keeping the content hyper-local and regularly updated with authentic insights about Westport’s real estate market, rather than generic property listings, helps attract serious buyers and sellers who value local expertise.
Judy Michaelis
Real Estate Broker, Judy Michaelis
Build Reputation Through Word of Mouth
One platform that consistently delivers high-quality leads for my business is word of mouth. I’ve found that providing exceptional service and delivering high-quality results has led to satisfied clients and partners who are more than happy to refer me to their networks. By focusing on building strong relationships and earning the trust of those I work with, I’ve been able to establish a strong reputation that has generated a steady stream of leads.
A specific strategy that has been successful for me is to prioritize delivering value to my clients and partners. For example, I once worked with a client to develop a custom solution that exceeded their expectations, and they were so impressed that they referred me to several of their colleagues. By focusing on delivering exceptional results and building strong relationships, I’ve been able to create a network of advocates who are eager to recommend my services to others. This approach has not only generated leads but has also helped me build a strong reputation as a trusted authority in my field.
Michael Sumner
Founder and CEO, ScoreDetect.com
Provide Legal Advice on Reddit
One of our biggest sources of high-quality leads is Reddit. Injury victims often seek advice on legal threads, and we don’t go in pushing our firm, but we just provide clear, helpful answers to legal questions. By being a trusted voice in personal injury discussions, we’ve had countless people message us directly, asking for help. The key is patience—building credibility first before ever mentioning our services. When people feel heard and helped, they naturally want to work with you.
David E. Preszler
Partner, Preszler Injury Lawyers
Engage in Facebook Groups
Hands down, Facebook has been a game-changer for generating high-quality leads. It’s a dynamic platform that allows me to connect with my ideal audience in a meaningful way. One strategy that’s been incredibly effective is using Facebook Groups. By joining and actively participating in groups related to my industry, I’m able to build relationships, establish credibility, and subtly showcase my expertise.
Another tactic that works wonders is creating engaging video content. Think quick tips, behind-the-scenes glimpses, or even client success stories. Video grabs attention and allows me to connect with my audience on a more personal level. It’s about offering value, sparking conversations, and positioning myself as a go-to resource in my field. Facebook isn’t just about posting and hoping for the best; it’s about strategic engagement and building genuine connections that turn into leads.
Cindy Cavoto
Founder – Cindycavoto.Com, CindyCavoto.com
Use Amazon Sponsored Product Ads
Amazon Ads drive high-quality leads for e-commerce clients, especially product-focused ones. Their sponsored product ads place businesses directly in front of motivated buyers. By combining targeted campaigns with optimized product listings, we see consistent results. Amazon’s marketplace is unbeatable for capturing intent-driven leads.
With Amazon Ads, we focus on refining product descriptions and images to convert. Targeting branded keywords ensures we capture customers looking for specific solutions. Using Amazon’s search term reports helps refine campaigns and eliminate unnecessary spending. Sponsored ads for seasonal or trending products create immediate surges in visibility.
Marc Bishop
Director, Wytlabs
