25 Companies Selling Your Personal Data

In today’s digital age, our personal information is more valuable than ever. Many companies collect, share, and sell this data, often without our knowledge. This article explores 25 companies that are known for selling personal data. Understanding who these companies are and how they operate is essential for protecting your privacy and making informed choices about the services you use.

Key Takeaways

• Many companies profit from selling personal data, often without clear consent.
• New privacy laws in states like California and Virginia aim to protect consumer data.
• Data breaches can expose sensitive information, raising concerns about security.
• Some companies deny being data brokers despite their practices.
• Awareness about companies selling personal data has increased among consumers.

1. Oracle

When I think about companies that handle our personal data, Oracle stands out. They are not just a tech giant; they are also the biggest spender on lobbying in the data broker industry. In 2020 alone, Oracle spent a whopping $9.57 million on lobbying efforts. This amount is significantly higher than other big names like Facebook and Amazon, which spent $19.68 million and $18.73 million, respectively.

Oracle has built its data empire by acquiring various companies that collect data. For instance, they bought DataRaker, Compendium, and Crosswise. These companies gather data from different sources, like smart meters and online profiles. This means Oracle can track people across multiple devices, processing data from billions of devices every month. It’s a bit mind-boggling to think about how much information they have access to!

Here’s a quick look at how much some of the top data brokers spent on lobbying in 2020:

Company	Lobbying Spend
Oracle	$9.57 million
Accenture	$3.25 million
PwC	$2.82 million
Deloitte	$2.40 million
RELX	$2.38 million

Oracle also combines datasets from over 75 other data brokers, claiming to have the largest collection of third-party data in the world. This means they have a lot of information about us, from our shopping habits to our online activities.

As someone who values privacy, it’s concerning to see how these companies operate. With new privacy laws being passed in places like California and Virginia, there’s hope that we can regain some control over our personal information. But for now, it’s clear that Oracle is a major player in the data broker world, and they are not going away anytime soon.

In summary, Oracle’s extensive data collection and lobbying efforts show just how deeply embedded they are in the data industry. It makes me wonder how much of our personal information is out there and who really has access to it.

2. Facebook

Facebook is one of the biggest players when it comes to selling personal data. They collect a lot of information about us, from our likes and interests to our friends and even our location. This data is then used to create targeted ads that follow us around the internet.

I remember the first time I noticed an ad for a product I had just talked about with a friend. It felt a bit creepy, like someone was listening in on our conversation. This is a common experience for many users. Here are some key points about Facebook and data selling:

• Data Collection: Facebook gathers data from our profiles, posts, and interactions.
• Targeted Advertising: They use this data to show us ads that are tailored to our interests.
• Third-Party Sharing: Facebook also shares this data with other companies, which can lead to even more targeted marketing.

In a world where privacy feels like a thing of the past, it’s important to be aware of how our information is used. Facebook’s practices highlight the need for us to be cautious about what we share online. Understanding this can help us make better choices about our online presence and protect our personal information better.

3. Amazon

When I think about Amazon, I picture a giant online store where I can buy almost anything. But there’s more to Amazon than just shopping. They collect a lot of personal data from their users. This data helps them understand what we like and how we shop.

How Amazon Uses Your Data

Amazon uses our data in several ways:

1. Personalized Recommendations: When I log in, I often see suggestions based on my past purchases. This makes shopping easier but also shows how much they know about my preferences.
2. Targeted Advertising: I’ve noticed ads that seem to know exactly what I’m interested in. This is because Amazon shares data with advertisers to help them reach the right audience.
3. Market Research: Amazon analyzes data to understand trends and improve their services. This means they’re always looking for ways to keep us coming back.

The Bigger Picture

Amazon isn’t just a store; it’s a data powerhouse. They gather information not only from purchases but also from browsing habits and even voice commands through Alexa. This data can be sold to other companies, which raises questions about privacy.

In March, Amazon took a stand against companies selling fake products by filing a lawsuit against several individuals and businesses. This shows that they are aware of the issues surrounding data and are trying to protect their brand.

What Can We Do?

As consumers, we can take steps to protect our data:

• Review Privacy Settings: I always check my account settings to see what data I’m sharing.
• Limit Sharing: I try to avoid linking too many accounts to my Amazon profile.
• Stay Informed: Keeping up with news about data privacy helps me understand how my information is used.

In conclusion, while Amazon makes shopping convenient, it’s important to be aware of how they use our personal data. By being informed, we can make better choices about our online presence.

4. Google

When I think about Google, I often picture the search engine I use every day. But there’s a lot more to it than just finding information. Google collects a ton of data about us. This data can include everything from our search history to our location. It’s a bit unsettling to realize how much they know about us.

One of the biggest concerns is how Google handles our personal information. They have been involved in many discussions about privacy and data sharing. Here are some key points to consider:

• Data Collection: Google collects data from various services like Gmail, YouTube, and Google Maps.
• Government Requests: They receive many requests from governments to access user data. This raises questions about our privacy rights.
• Advertising: Google uses our data to target ads, which can feel invasive at times.

In a recent report, it was highlighted that Google is constantly evolving its services, like introducing new cloud features to enhance security. However, incidents like the security breach at Greylock McKinnon Associates remind us of the urgent need for better cybersecurity measures.

Overall, while Google offers amazing tools and services, it’s essential to be aware of how they use our data and what that means for our privacy.

5. LiveRamp

When I first heard about LiveRamp, I was surprised to learn how much they know about us. They collect data from various sources like credit card transactions and location data, connecting it to our online profiles. This means they can track our activities across the web and even from offline purchases. It’s a bit unsettling to think that they have information on over 250 million Americans!

LiveRamp likes to call itself a "data connectivity platform" instead of a data broker, even though they are listed as one in California. This makes me wonder about the fine line between these terms. They spent a whopping $630,000 on lobbying in 2020, trying to influence laws about data privacy. It seems like they are worried about new regulations that could affect their business.

Here are a few key points about LiveRamp:

• They gather data from many sources, including social media and shopping habits.
• They connect this data to help advertisers target us better.
• They are actively involved in lobbying for data privacy laws that suit their interests.

In a world where privacy feels like a luxury, it’s essential to understand how companies like LiveRamp operate. They are at the center of a complex web of data collection and usage, and it’s crucial for us to stay informed about who has our information and how it’s being used. Being aware is the first step to protecting ourselves in this digital age.

6. Inmar Intelligence

Inmar Intelligence is a company that plays a big role in the data world. They focus on helping businesses understand their customers better by using data. They collect and analyze a lot of personal information to help companies make smarter decisions. This means they can tell businesses what people like, what they buy, and how they behave online.

One interesting thing about Inmar is that they are part of the growing trend of retail media networks. This sector is booming and is expected to surpass $231 billion by 2030. That’s a huge number! It shows just how important data has become in advertising and marketing.

Here are a few key points about Inmar Intelligence:

• They provide insights that help brands connect with their customers.
• They use advanced technology to track shopping habits and preferences.
• Their services are used by many well-known retailers and brands.

Inmar’s work is a reminder of how much our personal data is valued in today’s market. It’s fascinating but also a bit concerning to think about how many companies are out there, analyzing our choices and behaviors. It makes me wonder how much of my own data is being used without me even knowing!

7. RELX

When I first learned about RELX, I was surprised to find out how much they influence the data world. RELX is a major player in the data broker industry, and they own well-known companies like LexisNexis and ThreatMetrix. These companies gather and analyze data for various sectors, including law enforcement and insurance.

In 2020, RELX spent about $2.38 million on lobbying efforts. This money went towards influencing laws related to data privacy, such as the Data Accountability and Trust Act. It’s interesting to think about how much power these companies have in shaping the rules around our personal information.

Here are some key points about RELX:

• They track data from 4.5 billion devices worldwide.
• They focus on providing information-based analytics and decision tools.
• Their clients include businesses in finance, insurance, and law enforcement.

It’s a bit unsettling to realize that companies like RELX are collecting so much information about us. They are not just gathering data; they are also using it to help other businesses make decisions. This makes me wonder about the privacy of our personal information and how it’s being used without our knowledge.

Overall, RELX is a significant player in the data broker industry, and their actions can have a big impact on how our data is handled. Understanding this helps me appreciate the importance of data privacy and the need for stronger regulations to protect our personal information.

8. Acxiom

When I first learned about Acxiom, I was surprised to find out how much personal information they collect. Acxiom is one of the largest data brokers in the world, and they have a massive database called InfoBase that includes details on over 250 million people. This means they know a lot about us, from our location to our shopping habits and even our life events.

Acxiom spends a significant amount of money on lobbying to influence laws about data privacy. In 2020, they spent $360,000 on lobbying efforts. This is important because it shows how much they want to shape the rules around how they can use our data. Here are some key points about Acxiom:

• They collect data from various sources, including public records and online activities.
• Their database helps companies target ads more effectively, which can feel a bit invasive.
• They are often mentioned alongside other big names like Experian and Equifax when discussing data privacy issues.

It’s a bit unsettling to think about how much information companies like Acxiom have on us. We might not even realize how our data is being used until we see ads that seem to know us too well. Understanding this can help us be more aware of our digital footprint and how we can protect our privacy.

9. Experian

Experian is one of the biggest names in the data industry. They collect a lot of information about people, which they then sell to other companies. This means your personal data is often in their hands. Experian has thousands of data points on every U.S. consumer, which can include everything from your credit history to your shopping habits.

Here are some key points about Experian:

• They provide credit reports and scores to consumers and businesses.
• They help companies target their advertising by using consumer data.
• They lobby the government on issues related to data privacy and security.

In fact, in 2020, Experian spent about $1.44 million on lobbying efforts. This shows how important they think it is to influence laws that affect their business.

As a consumer, it’s important to be aware of how companies like Experian operate. Many people don’t realize that their data is being sold and used for marketing purposes. In a recent survey, it was found that 75% of consumers are now aware that companies sell their personal information. This is a big jump from just 60% in 2020.

So, the next time you fill out a form or sign up for a service, remember that your information might end up with companies like Experian. It’s a good idea to think about your privacy and how much you’re willing to share.

10. TransUnion

TransUnion is one of the big names in the credit reporting industry. They collect a lot of information about people, including credit scores and personal details. This means they have a lot of data on many of us.

One of the services they offer is called BreachIQ. This service looks at data breaches that have happened in the U.S. and analyzes them based on over 1,000 factors. It then gives a score for each breach, helping people understand how serious it is. This is important because it can help us know if our information is at risk after a breach.

Here are a few things to know about TransUnion:

• They collect data from various sources, including banks and credit card companies.
• They provide credit reports to consumers and businesses.
• They also offer identity theft protection services.

In recent years, there have been concerns about data privacy. Many people are becoming more aware of how companies like TransUnion handle their personal information. For example, in a recent report, it was highlighted that another data breach could lead to more credit monitoring for consumers. This shows how crucial it is to stay informed about who has our data and how it’s being used.

Overall, while TransUnion provides valuable services, it’s essential to be cautious and understand the risks involved with sharing our personal information.

11. Equifax

Equifax is one of the biggest names in credit reporting, but it’s also known for selling personal data. This can be a big concern for many people. They collect a lot of information about us, like our credit history and personal details. Here’s what I found out about them:

1. Data Collection: Equifax gathers data from various sources, including banks and credit card companies. They use this information to create credit reports.
2. Data Selling: They don’t just keep this data to themselves. Equifax sells it to other companies, which can use it for marketing or other purposes.
3. Privacy Issues: There have been many discussions about how companies like Equifax handle our data. For example, recent studies show that many apps, including dating apps, have been criticized for poor privacy protection. This raises concerns about how our data is collected and used.

In a world where our information is constantly being shared, it’s important to be aware of who has access to our data and how it’s being used. I often wonder how much of my personal information is out there and who is using it. It’s a reminder for all of us to stay informed and protect our privacy.

12. CoreLogic

CoreLogic is a big player in the data broker world. They claim to have information on 99 percent of property and homeowners in the U.S. This means they know a lot about where we live and how much our homes are worth. It’s kind of surprising to think about how much data they have on us, right?

In 2020, CoreLogic spent a whopping $215,000 on lobbying. This is their way of trying to influence laws and regulations that affect how they can use our data. It’s a bit unsettling to realize that companies like CoreLogic are working behind the scenes to shape the rules about our personal information.

Here are a few key points about CoreLogic:

• They collect data from various sources, including public records and financial institutions.
• Their data helps businesses make decisions about lending, insurance, and real estate.
• They also provide insights into market trends and property values.

It’s important to be aware of how companies like CoreLogic operate. They are part of a larger industry that often goes unnoticed, yet they have a significant impact on our lives. Understanding this can help us make better choices about our personal information and privacy.

13. Epsilon

Epsilon is a big player in the world of marketing and data. They help companies connect with their customers by using data to create personalized experiences. They collect a lot of information about people, which can be used to target ads and promotions. This means that when I see ads that seem to know exactly what I like, there’s a good chance Epsilon had a hand in it.

What They Do

Epsilon specializes in data-driven marketing. Here are some key points about their services:

• Data Collection: They gather information from various sources to build detailed profiles of consumers.
• Targeted Advertising: Using this data, they help businesses send ads that are more likely to catch my attention.
• Customer Engagement: They create strategies to keep customers interested and coming back.

Why It Matters

Understanding how Epsilon operates is important because it shows how our personal information is used in marketing. Here are a few reasons why I think this is significant:

1. Privacy Concerns: With so much data being collected, I often wonder how safe my information really is.
2. Personalization: While I appreciate personalized ads, it can feel a bit creepy when they know too much about me.
3. Influence on Choices: The ads I see can shape my buying decisions, sometimes without me even realizing it.

In conclusion, Epsilon plays a major role in the marketing world by using data to connect businesses with consumers. Their work can lead to more relevant ads for me, but it also raises questions about privacy and data security. As I navigate the digital world, I try to stay aware of how my information is being used, especially by companies like Epsilon.

Epsilon’s influence on marketing is significant, and it’s something we should all think about.

14. DataLogix

DataLogix is a company that many people might not know about, but it plays a big role in how our personal information is used. They connect our offline purchases to our online profiles, which means they can track what we buy in stores and link that to our online behavior. This is a bit scary when you think about it, right?

What They Do

DataLogix collects data from various sources, including:

• Retail purchases: They gather information on what we buy at physical stores.
• Online behavior: They track our activities on the internet, like what websites we visit.
• Third-party data: They combine their data with information from other data brokers to create a more complete picture of us.

Why It Matters

This kind of data collection raises some important questions about privacy. Here are a few things to consider:

1. Consent: Do we really know when we’re giving our information away?
2. Transparency: Are companies like DataLogix clear about how they use our data?
3. Control: Can we control what information is collected about us?

In a world where our data is constantly being collected and sold, it’s crucial to stay informed. I often wonder how much of my personal information is out there and who has access to it. It’s a reminder that we need to be careful about what we share online and offline.

DataLogix is just one of many companies in this industry, but their practices highlight the need for better regulations and protections for our personal data. As we navigate this digital age, we must advocate for our rights and demand more transparency from these companies. Protecting our privacy should be a priority for everyone.

15. Factual

Factual is a company that specializes in location data. They collect and sell information about where people go and what they do. This means they know a lot about our daily lives.

I remember reading about how Factual uses data to help businesses understand their customers better. They provide insights that can help companies make decisions about marketing and product development. Here are a few key points about Factual:

• They gather data from various sources, including mobile apps and websites.
• Their data helps businesses target ads more effectively.
• They also provide analytics to help companies understand trends in consumer behavior.

However, it’s important to be aware that with this data collection, there are privacy concerns. For instance, I came across a report about a major healthcare data breach where 100 million Americans’ medical records were exposed. This makes me think about how vulnerable our personal information can be.

In conclusion, while Factual provides valuable insights for businesses, it’s crucial for us to stay informed about how our data is being used and shared.

16. Neustar

Neustar is a company that plays a big role in the world of data. They help businesses understand their customers better by using data analytics. They collect and analyze a lot of personal information to help companies make smarter decisions. This means they can tell businesses who their customers are, what they like, and how to reach them effectively.

What Does Neustar Do?

Neustar offers several services that revolve around data:

1. Data Analytics: They analyze data to help businesses understand trends and customer behavior.
2. Marketing Solutions: Neustar provides tools for companies to target their advertising more effectively.
3. Identity Resolution: They help businesses connect different pieces of information about a customer to create a complete picture.

Why Should You Care?

As someone who uses the internet, it’s important to know that companies like Neustar are collecting data about us. This data can be used in ways we might not even realize. For example, they might help a company decide how to market a new product based on what they know about our preferences. This is why understanding how our data is used is crucial.

In my experience, I’ve noticed that when I see ads for products I’ve recently searched for, it feels a bit creepy. It’s like they know what I’m thinking! This is a direct result of companies like Neustar using data to track our online behavior.

Conclusion

In summary, Neustar is a key player in the data industry. They help businesses make sense of the information they gather about us. Being aware of how our personal data is used can empower us to make better choices online.

17. Infogroup

When I first learned about Infogroup, I was surprised to discover how much they know about us. Infogroup is a major player in the data industry, specializing in collecting and selling personal information. They gather data from various sources, including public records and surveys, to create detailed profiles of individuals and businesses.

What They Do

Infogroup offers a range of services that revolve around data. Here are some key points about their operations:

• Market Research: They conduct extensive research to understand consumer behavior and preferences.
• Data Solutions: Infogroup provides businesses with data-driven insights to help them make informed decisions.
• Targeted Marketing: They help companies reach specific audiences by using the data they collect.

Why It Matters

Understanding how companies like Infogroup operate is crucial. They play a significant role in the data economy, and their practices can impact our privacy. For instance, many small businesses face security risks when using unsecured personal devices. This highlights the importance of having clear policies on data protection, including strategies like encryption and user education.

In a world where data is a valuable asset, being aware of who has access to our information is essential. Infogroup’s activities remind us that our personal data is often not as private as we think. It’s a wake-up call to be more cautious about what we share online and to advocate for better data protection practices.

18. Zeta Global

Zeta Global is a company that specializes in data-driven marketing. They collect and analyze a lot of personal information to help businesses reach their customers more effectively. This means they know a lot about us, often without us realizing it.

One of the things that stands out about Zeta Global is how they use data to create personalized experiences. They gather information from various sources, including online behavior and purchase history, to build detailed profiles of consumers. This allows them to target ads and offers that are more likely to catch our attention.

Here are a few key points about Zeta Global:

• They focus on using data to improve marketing strategies.
• They have a wide range of clients, from small businesses to large corporations.
• They emphasize the importance of data privacy and security, even as they collect information.

In recent years, there has been a growing awareness among consumers about how companies like Zeta Global operate. According to a survey, about 75% of people now know that companies sell their personal data. This is a significant increase from just 60% in 2020. It shows that more of us are becoming aware of our privacy and how our information is used.

As someone who values my privacy, I often wonder how much of my personal data is out there and who has access to it. It’s a bit unsettling to think about, but it’s also a reminder to be more cautious about what I share online. Understanding companies like Zeta Global helps me make better choices about my personal information.

19. Axiom

When I think about companies that handle personal data, Axiom often comes to mind. They are one of the largest data brokers in the world. Axiom collects a lot of information about people, including their interests, purchases, and even life events. This data is then used to help businesses target their advertising more effectively.

What Does Axiom Do?

Axiom gathers data from various sources to create detailed profiles of individuals. Here are some key points about their operations:

• They have information on over 250 million people.
• They collect data from public records, surveys, and online activities.
• Their services help companies understand their customers better and improve marketing strategies.

Why Should We Care?

The way Axiom and similar companies operate raises important questions about privacy. For instance, many people don’t realize how much of their personal information is being shared. Just like the recent case where Grindr faced a lawsuit over alleged data breach, it shows how sensitive data can be mishandled.

Axiom’s Lobbying Efforts

In 2020, Axiom spent about $360,000 on lobbying efforts. This money was used to influence legislation related to data privacy and security. Here’s a quick look at their lobbying spend compared to other data brokers:

Company	Lobbying Spend (2020)
Oracle	$9.57M
Accenture	$3.25M
Axiom	$360K
Experian	$1.44M
Equifax	$1.42M

In conclusion, Axiom plays a significant role in the data broker industry. As consumers, we need to be aware of how our information is collected and used. It’s essential to stay informed and advocate for better privacy protections.

20. Criteo

Criteo is a company that specializes in online advertising. They use data to help businesses show ads to the right people. This means they collect a lot of information about us. When I first learned about Criteo, I was surprised to find out how much they know about my online habits. They track what I look at and even what I buy.

Here are some key points about Criteo:

• They focus on targeted advertising, which means they want to show you ads that you are likely to click on.
• Criteo uses cookies, which are small pieces of data stored on your computer, to track your online activity.
• They claim to help businesses increase their sales by showing ads to people who are interested in their products.

In a world where data privacy is becoming more important, it’s essential to understand how companies like Criteo operate. They are part of a larger trend where businesses are using personal data to drive their marketing strategies. It’s a bit unsettling to think about how much information is out there about us, but it’s also fascinating to see how technology is changing advertising.

Overall, Criteo is just one of many companies that are part of this data-driven advertising landscape. As consumers, we need to be aware of how our information is being used and take steps to protect our privacy.

21. Quantcast

When I first heard about Quantcast, I was curious about how they operate. Quantcast is a company that specializes in audience insights and measurement. They collect data from various sources to help businesses understand their customers better. This means they can tell companies who is visiting their websites and what those visitors are interested in.

What They Do

Quantcast offers several services that revolve around data collection and analysis. Here are some key points about their offerings:

• Audience Insights: They provide detailed information about who your audience is, including demographics and interests.
• Measurement Tools: Businesses can measure the effectiveness of their online advertising campaigns.
• Targeted Advertising: They help companies reach specific audiences based on the data they collect.

Why It Matters

Understanding how companies like Quantcast use data is important for all of us. In recent years, awareness about data selling has increased significantly. A study showed that in 2022, 75% of consumers knew that companies sell their personal information, compared to just 62% in 2020. This shift highlights how crucial it is for us to be aware of who is collecting our data and how it is being used.

Conclusion

In a world where data is a valuable asset, companies like Quantcast play a significant role. They help businesses make informed decisions, but it’s essential for us to stay informed about how our personal data is being handled. As consumers, we should always be cautious and aware of our digital footprints.

22. BlueKai

When I first learned about BlueKai, I was surprised to discover how much data they collect and sell. BlueKai is a data management platform that helps companies understand their customers better. They gather information from various sources, including websites and apps, to create detailed profiles of users. This means that every time I browse online, my data could be collected and used for targeted advertising.

Here are some key points about BlueKai:

• Data Collection: They collect data from different online activities, which can include my shopping habits, interests, and even my location.
• Targeted Advertising: Companies use this data to show me ads that are more relevant to my interests, which can feel a bit invasive at times.
• Privacy Concerns: With recent studies showing that many companies, including dating apps, fail to protect user data adequately, I often wonder how safe my information really is. For instance, a recent study revealed that 22 out of 25 dating apps do not protect user data well, leading to a loss of trust and significant market value drops for companies like Match Group and Bumble.

In conclusion, while BlueKai provides valuable services to businesses, it raises important questions about privacy and how our personal information is handled. It’s crucial for us to stay informed about who has our data and how it’s being used.

23. Lotame

When I first heard about Lotame, I was curious about how they operate in the world of data. Lotame is a data management platform that helps companies collect and analyze data about their customers. They gather information from various sources to create detailed profiles of users. This allows businesses to target their advertising more effectively.

One thing that stands out to me is how Lotame connects data from different places. They pull in data from websites, apps, and even offline sources. This means they can create a more complete picture of a person’s interests and behaviors. Here are a few key points about Lotame:

• They help companies understand their audience better.
• They provide tools for advertisers to reach the right people.
• They focus on privacy and compliance with data laws.

In a world where personal data is so valuable, it’s important to know who’s collecting it. Lotame is one of those companies that plays a big role in this industry. They are part of a larger trend where companies are trying to make sense of the vast amounts of data available. It’s fascinating to see how they operate, but it also makes me think about how much of our information is out there.

Overall, Lotame is a significant player in the data management space, and their work impacts how businesses connect with consumers. As we continue to navigate this digital age, understanding companies like Lotame is crucial. They remind us that our data is not just numbers; it’s a reflection of our choices and preferences.

In conclusion, as we learn more about these companies, it’s essential to stay informed about how our personal data is being used and shared. Being aware is the first step in protecting our privacy.

24. 1010data

When I first heard about 1010data, I was curious about how they operate. This company specializes in data analytics and insights, helping businesses understand their customers better. They collect a lot of information from various sources, which can include everything from shopping habits to online behavior.

What They Do

1010data provides tools that allow companies to analyze data effectively. Here are some key services they offer:

• Market Insights: Understanding trends in different industries.
• Consumer Insights: Learning about customer preferences and behaviors.
• eCommerce Insights: Analyzing online shopping trends.

Why It Matters

The work that 1010data does is important because it helps businesses make informed decisions. For example, if a company knows what products are popular, they can stock up on those items. This not only helps the business but can also improve customer satisfaction.

Growing Awareness

Interestingly, awareness about companies selling personal data has increased. A recent study showed that:

Year	Percentage of Aware Consumers
2020	62%
2022	75%

This means more people are realizing that their data is being used by companies like 1010data. It’s a reminder for all of us to be mindful of our privacy and how our information is shared.

In conclusion, 1010data plays a significant role in the data analytics world. As consumers, we should stay informed about how our data is used and take steps to protect our privacy.

25. Verisk Analytics

Verisk Analytics is a big player in the data world. They collect and sell a lot of information, especially related to insurance and risk management. They help companies make better decisions by providing insights based on data. This means they gather personal information from various sources and use it to create reports and analytics that businesses can use to understand their customers better.

Here are some key points about Verisk Analytics:

• They focus on industries like insurance, energy, and financial services.
• They provide data that helps companies assess risks and make informed choices.
• Their services include market insights, consumer insights, and company insights.

In recent years, more people have become aware of how companies like Verisk sell personal data. According to a study, the percentage of consumers who know about data selling has increased significantly. In 2020, only about 60% of people were aware, but by 2022, that number jumped to 75%. This shows that more and more people are realizing how their information is being used.

It’s a bit unsettling to think about how much of our personal data is out there, but understanding this can help us make better choices about our privacy. The more we know, the better we can protect ourselves from unwanted data sharing. Verisk Analytics is just one of many companies in this space, but they play a significant role in how data is collected and used in today’s world.

Overall, being aware of these practices is crucial. It’s like the Narnia effect—invisible tactics that marketers use to guide us through a sales funnel. By knowing how companies operate, we can navigate our digital lives more wisely.

Frequently Asked Questions

What is a data broker?

A data broker is a company that collects and sells personal information about people. They gather data from various sources, like online activity and public records.

How do companies sell my personal data?

Companies can sell your data by collecting it from different places, such as websites you visit, apps you use, and even public records. They then package this information and sell it to other businesses.

Is it legal for companies to sell my data?

Yes, in many places, it is legal for companies to sell your data. However, laws vary by state, and some places have stricter rules about how companies can collect and share personal information.

Can I stop companies from selling my data?

You can often request that companies delete your data or opt-out of data collection. Some states have laws that let you control how your information is used.

What should I do if my data has been sold without my permission?

If you believe your data has been sold without your consent, you can contact the company directly to request deletion. You may also want to report it to your local consumer protection agency.

How can I protect my personal information online?

To protect your information, use strong passwords, be careful about what you share on social media, and consider using privacy settings on your accounts.