Startup Metrics for Founders (LEAN 121) – Lean Startup Machine
About the class:
This class is being hosted at New York University by Tech@NYU. All proceeds will be donated to the organization. If you have already taken this class, you may be interested in our more advanced classes.
In 2004, with only 150,000 registered users and very little revenue, Facebook raised $500,000, and less than a year later, it raised another $12.7 million. It was not the most popular social network, nor was it even the most popular college social network. So, what metrics were early indicators of its future success?
In this class, we will go over this and two other unreleased case studies on startup metrics that matter.
About the teacher:
Trevor is the founder of Lean Startup Machine, a three-day workshop on Lean Startup methodologies. Through his workshops, Trevor has taught over 500 founders and 150 startup teams how to be more metrics-driven. Trevor has also been a featured guest speaker at Princeton, Columbia, and New York University.
Trevor’s Startup Metrics for Founders has the the #1 most popular class across Skillshare. He has also taught classes on leadership skills, finding mentors, and customer development.
Intro to Lean Startup and Customer Development (LEAN 101) – Lean Startup Machine
About the class:
Will give an expanded introduction to Lean Startup and Customer Development based on the content we’ve taught to over 1,000 entrepreneurs and corporate intrapreneurs.
Topics:
- The most common myths around Lean Startup
- Hypothesis Testing
- Questioning Assumptions (and why it leads to disruptive innovation)
- Getting Out Of the Building (GOOB’ing)
- Interview Strategies
- Validation & currency for early startups
- Knowing when to pivot, persevere, or throw in the towel
- Split Testing and Other Quantitative Tests
About the teacher:
Boris Grinkot has been a speaker and an evangelist for a “culture of testing” among marketers and corporate executives for several years. His work with Fortune 500 and international clients has included design of experiments and optimization of consumer banking, telecom, software, accounting and tax services, publishing, magic (yes!), heavy industrial, and many other B2B and B2C marketing efforts.
Shifting focus from marketing to product development, Boris is applying his measurement and experimentation expertise to product development at the core of the Lean Startup movement.
The Art of the Cold Call – Georges Janin
About the class:
There are people out there who want what you are selling. Who would give you their money if only they knew you existed? But they don’t.
For a struggling start up like yours, there is only one way to get to the right person. Pick up the phone.
This class will turn you into a revenue-generating, phone-wielding master.
About the teacher:
I have made thousands of cold calls. During most of 2007, I sat in a small office in midtown alone and called on behalf of a small European ad tech company. That company has grown to manage some of the largest brands in the country. Originally from France, I went to college in the US and lived extensively in Latin America. I am currently a headhunter with Dave Partners, a boutique agency that works exclusively with startups in NYC. I continue to cold call.
Intro I – Business Development & Partnerships for Startups – Alexander Taub
About the class:
This class will teach you what business development is and how to approach partnerships. It is designed for beginners with no experience with working in business development.
What You’ll Learn:
- What is business development?
- Networking
- Following Up, Reaching Out, Corresponding
- REJECTION!
- Four Golden Rules About Partnerships
- Types of business development (b2c, b2b, b2b2c)
- Understanding other companies
- Getting in front of someone you don’t know
- And more!
About the teacher:
Alex Taub works in Business Development and Partnerships at Aviary, an online photo editing startup. In this role, he has lead partnership efforts with various media entities and online websites.
Alex is on the board of NY Venture Community (NYVC), started the Digital Learning Series with Startl, is a NextNY Fellow, and advises early-stage companies. He has been featured in Business Insider as one of the “Top 20 Under 25” in the NY tech scene.
Crash Course: Branding, PR, & Social Media – Jeff Ramos
About the class:
My goal is to have 100 people quit their jobs and start their own businesses by the beginning of 2013. I’ll make sure this class is your first step in being one of the 100…
Learn the branding, public relations, and social media skills I’ve used to secure FOUR different “dream jobs,” teach hundreds of entrepreneurs, and go from uneducated obscurity to trusted branding coach and Skillshare Master Teacher.
About the teacher:
Over the past few years I’ve put in endless hustle and creative strategies to reinvent myself time and time again. When I first moved to NYC, I literally had no money and no connections and used real-world networking to become a full time DJ in the world’s most competitive city.
As social media flourished, I rode the wave and took my passion for blogging about the social impact of video games online. A simple blog I had for three months took me from having a job and a part time hobby to a career writing about games and working with some of the world’s leading NGOs, non-profits, educators, and game designers fusing my love for video games and social activism.
Biz Dev 101 – An Interactive Workshop on How Deals Get Done – Scott Pollack
About the class:
Learn the basics of business development and walk out of class having closed your first deal! After an awesomely fun workshop on the basics of biz dev, everyone will participate in a biz dev role-playing simulation to really deepen their understanding of how deals get done.
About the teacher:
Scott Pollack has 12 years of experience in business development and startups. Scott currently works on business development and partnerships for American Express, where he has signed and led partnership deals with Costco, DirecTV, Sovereign Bank, and others. Prior to American Express, Scott was responsible for a $30MM sales distribution partnership pipeline at Dow Chemical. On the startup side, Scott was the founder & CEO of Hot Pot Culinary Events (http://www.hotpotevents.com), a social cooking experiences company based in NYC. Scott began his startup life as a Java developer and rose from intern to CIO of UVentures (acquired by Innovaro) as a 19-year-old college freshman. Scott writes about business development.
Intro II – Business Development & Partnerships for Startups – Alexander Taub
About the class:
This class starts where the last class leaves off. The Intro II class is a little more advanced than Intro I. It’s designed for those with moderate experience or knowledge of business development but will still be useful for every member of a startup team.
The class will cover topics including strategies for getting meetings, closing deals, and convincing partners to do a pilot. In addition, it will cover best practices for getting introductions, dealing with rejection, and important tips on dealing with partners after you close.
About the teacher:
Alex Taub works in Business Development and Partnerships at Aviary, an online photo editing startup. In this role, he has lead partnership efforts with various media entities and online websites.
Alex is on the board of NY Venture Community (NYVC), started the Digital Learning Series with Startl, is a NextNY Fellow, and advises early-stage companies. He has been featured in Business Insider as one of the “Top 20 Under 25” in the NY tech scene.
Learn How to Get your First Million Users – Mike Geer
About the class:
“One of the best classes I’ve ever attended on Skillshare.” – Founder of Skillshare Michael Karnjanaprakorn
Learn how to get the first million users to your service or speed up your already decent growth. Come to learn from Michael Geer’s experience and lessons learned while building some of the largest social sites and apps in the global market today.
Areas covered will include designing the product, viral marketing, and global growth.
About the teacher:
Michael Geer cut his teeth with Badoo over in Moscow and London. During his five years there, he helped bring Badoo from less than an idea to a global network of 70 million members. He left Badoo in July 2010 and is now a Techstars mentor, a Board Advisor to several startups, teaches popular SkillShare classes on user acquisition, and leads a social good for-profit meetup in NYC. MG has recently started a new venture as Founder of CauseCart – focusing on allowing users to raise funds for their chosen cause without donating any of their own time or money (launching in May). You can follow MG on Twitter: @geeria
